{"id":235483,"date":"2026-02-12T11:54:30","date_gmt":"2026-02-12T10:54:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=235483"},"modified":"2026-02-12T11:54:30","modified_gmt":"2026-02-12T10:54:30","slug":"alayans-alia-addoor-optimizar-publicidad-nativa-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235483","title":{"rendered":"Alayans se al\u00eda con Addoor para optimizar su publicidad nativa en Espa\u00f1a"},"content":{"rendered":"<p data-start=\"89\" data-end=\"608\"><strong>Alayans firma un acuerdo con la plataforma tecnol\u00f3gica Addoor para optimizar su oferta de publicidad nativa en Espa\u00f1a. La alianza permitir\u00e1 a los medios del Grupo Henneo \u2014entre ellos <em data-start=\"289\" data-end=\"374\">20minutos, Heraldo de Arag\u00f3n, La Informaci\u00f3n Econ\u00f3mica, Autobild o Business Insider<\/em>\u2014 y a los socios integrados en la red maximizar el rendimiento de este formato.<\/strong><\/p>\n<p data-start=\"89\" data-end=\"608\">Seg\u00fan explican ambas compa\u00f1\u00edas, el movimiento responde a la necesidad de <strong data-start=\"683\" data-end=\"714\">incrementar la monetizaci\u00f3n<\/strong> de la publicidad nativa y rentabilizar de forma m\u00e1s eficiente las audiencias. De esta manera, Addoor, definida como la <strong data-start=\"818\" data-end=\"875\">primera plataforma de publicidad nativa 100% espa\u00f1ola<\/strong>, aportar\u00e1 a los clientes de Alayans un mayor conocimiento de las audiencias y un sistema de <strong data-start=\"968\" data-end=\"1028\">optimizaci\u00f3n continua de campa\u00f1as orientada a resultados.<\/strong><\/p>\n<p data-start=\"89\" data-end=\"608\">Con m\u00e1s de <strong data-start=\"1131\" data-end=\"1157\">23 a\u00f1os de experiencia<\/strong> en el mercado espa\u00f1ol, Addoor subraya su apuesta por un entorno <strong data-start=\"1229\" data-end=\"1243\">Brand Safe<\/strong> y por una experiencia respetuosa, tanto para marcas como para usuarios. En paralelo, <strong>el acuerdo refuerza el posicionamiento de la plataforma en el ecosistema de medios espa\u00f1ol<\/strong> al incorporar a su portfolio cabeceras y nuevas soluciones tecnol\u00f3gicas enfocadas a incrementar los ingresos publicitarios a trav\u00e9s de la publicidad nativa.<\/p>\n<p data-start=\"1585\" data-end=\"2192\"><strong data-start=\"1600\" data-end=\"1621\">Esteban Guti\u00e9rrez<\/strong>, <em>managing director<\/em> de Addoor, expresa: \u00ab[&#8230;] <strong>Este acuerdo nos permite seguir ampliando nuestra presencia en medios premium, <\/strong>ofreciendo a anunciantes y agencias un entorno seguro, de alta calidad editorial y con audiencias relevantes\u00bb.<\/p>\n<p data-start=\"1585\" data-end=\"2192\">Por su parte, <strong data-start=\"2208\" data-end=\"2223\">Jes\u00fas Aspra<\/strong>, director general de <strong>Alayans<\/strong>, destaca el car\u00e1cter estrat\u00e9gico del formato: <strong>\u201cLa publicidad nativa es un formato estrat\u00e9gico para nuestros grupos editoriales<\/strong> y necesit\u00e1bamos un partner capaz de maximizar su rendimiento sin perder calidad. Con Addoor damos un paso adelante para optimizar la monetizaci\u00f3n de nuestras audiencias y ofrecer a los anunciantes un entorno<em> brand safe<\/em> y de alto valor\u201d.<\/p>\n<p data-start=\"2623\" data-end=\"2895\" data-is-last-node=\"\" data-is-only-node=\"\">Con este acuerdo, <strong>Alayans busca reforzar su propuesta comercial en publicidad nativa apoy\u00e1ndose en tecnolog\u00eda y optimizaci\u00f3n avanzada<\/strong>, mientras Addoor ampl\u00eda su alcance en medios premium y consolida su papel como socio tecnol\u00f3gico para la monetizaci\u00f3n editorial en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El movimiento responde a la necesidad de incrementar la monetizaci\u00f3n de la publicidad nativa y rentabilizar las audiencias.<\/p>\n","protected":false},"author":10966,"featured_media":235489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,2341,50],"class_list":["post-235483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alayans se al\u00eda con Addoor para optimizar su publicidad nativa<\/title>\n<meta name=\"description\" content=\"El movimiento responde a la necesidad de incrementar la monetizaci\u00f3n de la publicidad nativa y rentabilizar las audiencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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