{"id":235467,"date":"2026-02-12T11:13:08","date_gmt":"2026-02-12T10:13:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=235467"},"modified":"2026-02-12T11:13:08","modified_gmt":"2026-02-12T10:13:08","slug":"jesus-fuertes-adios-tbwa-convierte-chief-strategy-officer-mccann","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235467","title":{"rendered":"Jes\u00fas Fuertes deja TBWA y ficha por McCann"},"content":{"rendered":"<p data-start=\"531\" data-end=\"879\">Con m\u00e1s de 20 a\u00f1os de experiencia, <strong>Fuertes procede de TBWA, agencia a la que se uni\u00f3 en 2004<\/strong> donde ha desarrollado gran parte de su carrera profesional. Hasta la fecha, ejerc\u00eda el cargo de director general y <em>chief strategy officer.\u00a0<\/em>Anteriormente, fue parte de<strong> Young &amp; Rubicam<\/strong>, donde lleg\u00f3 a ser director de planificaci\u00f3n estrat\u00e9gica.<\/p>\n<p data-start=\"531\" data-end=\"879\">A lo largo de su trayectoria ha sido parte de compa\u00f1\u00edas de sectores muy diversos y trabaj\u00f3 para marcas como <strong>Apple, McDonald\u2019s, Adidas, Doritos, Movistar, Telef\u00f3nica, Repsol, Banco Santander, PlayStation, El Corte Ingl\u00e9s, Pascual, la ONCE o Xtantos<\/strong>, liderando proyectos orientados a generar crecimiento, diferenciaci\u00f3n y valor de marca.<\/p>\n<p data-start=\"531\" data-end=\"879\">En su nueva funci\u00f3n, Fuertes <strong data-start=\"560\" data-end=\"601\">reportar\u00e1 directamente a Luc\u00eda Angulo<\/strong>, presidenta y CEO de McCann y McCann Worldgroup Espa\u00f1a. Desde esta posici\u00f3n, liderar\u00e1 el equipo estrat\u00e9gico de la agencia, con <strong data-start=\"729\" data-end=\"771\">Lara Bardal, Mar\u00eda Go\u00f1i y Daniel Ort\u00edz<\/strong> al frente en Madrid, e <strong data-start=\"795\" data-end=\"813\">Iolanda Casal\u00e1<\/strong>, <em>head of effectiveness del grupo y head of strategy<\/em> en Barcelona.<\/p>\n<p data-start=\"1905\" data-end=\"2467\">\u00ab<strong>La llegada de Jes\u00fas Fuertes consolida una convicci\u00f3n muy clara en McCann: hoy las marcas no necesitan m\u00e1s ruido, necesitan m\u00e1s verdad\u201d, declara Luc\u00eda Angulo<\/strong>, que subraya que Fuertes se suma a \u201cun equipo estrat\u00e9gico fuerte y cohesionado\u201d, con una visi\u00f3n que conecta datos, cultura y creatividad para generar impacto real en negocio [&#8230;]\u00bb.<\/p>\n<p data-start=\"2469\" data-end=\"2873\">Por su parte, <strong data-start=\"2483\" data-end=\"2500\">Jes\u00fas Fuertes<\/strong>\u00a0 manifiesta que llega <strong>\u201ca sumar a un proyecto que cree en la estrategia como una herramienta para entender mejor el mundo en el que viven hoy las marcas<\/strong>, detectar tensiones culturales reales y transformarlas en ideas con impacto creativo y de negocio\u201d. \u201cMcCann es un lugar donde la verdad importa, y eso es clave para construir marcas relevantes que perduren\u201d, concluye.<\/p>\n<p data-start=\"531\" data-end=\"879\">Jes\u00fas Fuertes es licenciado en <strong data-start=\"2900\" data-end=\"2952\">Administraci\u00f3n y Direcci\u00f3n de Empresas por ICADE<\/strong>, fue miembro fundador de la <strong data-start=\"2981\" data-end=\"2988\">APG<\/strong> y participa como profesor y conferenciante en distintos centros y universidades, como <strong data-start=\"3075\" data-end=\"3094\">Miami Ad School<\/strong> o la <strong data-start=\"3100\" data-end=\"3133\">Universidad Francisco Vitoria.<\/strong><\/p>\n<h3 data-start=\"531\" data-end=\"879\"><strong>Integraci\u00f3n TBWA\/DDB<\/strong><\/h3>\n<p data-start=\"344\" data-end=\"721\">El fichaje de Jes\u00fas Fuertes por parte de McCann Espa\u00f1a se produce semanas despu\u00e9s de que <a href=\"https:\/\/ipmark.com\/omnicom-integra-tbwa-y-ddb-espana-en-una-unica-compania\/\">Omnicom Advertising Spain anunciase la integraci\u00f3n de sus agencias TBWA y DDB en Espa\u00f1a<\/a> en una \u00fanica compa\u00f1\u00eda que operar\u00e1 bajo la marca TBWA Spain. Con este movimiento, \u00abel grupo busca unificar capacidades, talento y equipos de ambas firmas en un solo proyecto\u00bb.<\/p>\n<p data-start=\"723\" data-end=\"1105\">Al frente de la nueva <strong data-start=\"732\" data-end=\"746\">TBWA Spain<\/strong> est\u00e1n <strong data-start=\"767\" data-end=\"796\">Jos\u00e9 Mar\u00eda Roca de Vi\u00f1als<\/strong>, que\u00a0 ha asumido el cargo de <strong data-start=\"822\" data-end=\"867\">presidente y<em>\u00a0chief creative officer<\/em>\u00a0(CCO)<\/strong>, y <strong data-start=\"875\" data-end=\"888\">Sam Judez<\/strong>, que ocupa la posici\u00f3n de <strong data-start=\"917\" data-end=\"924\">CEO<\/strong>. Ambos ejecutivos contaban con m\u00e1s de dos d\u00e9cadas de trayectoria en <strong>DDB Espa\u00f1a<\/strong> y encabezan ahora una etapa que Omnicom Advertising Spain\u00a0 define como clave dentro de su nueva arquitectura en el pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCann Espa\u00f1a anuncia la incorporaci\u00f3n de Jes\u00fas Fuertes como su chief strategy officer (CSO) \u00a0con responsabilidad sobre los equipos de Madrid y Barcelona. El nombramiento busca reforzar la ambici\u00f3n de liderazgo estrat\u00e9gico y creativo de la agencia.<\/p>\n","protected":false},"author":10966,"featured_media":235469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6590],"class_list":["post-235467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-creativas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jes\u00fas Fuertes se convierte en &#039;chief strategy officer&#039; de McCann<\/title>\n<meta name=\"description\" content=\"A lo largo de su trayectoria, trabaj\u00f3 para marcas como Apple, McDonald\u2019s, Adidas, Doritos, Movistar, Telef\u00f3nica y Repsol, entre otras.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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