{"id":235459,"date":"2026-02-12T10:14:13","date_gmt":"2026-02-12T09:14:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=235459"},"modified":"2026-02-12T10:14:13","modified_gmt":"2026-02-12T09:14:13","slug":"ana-garcia-abad-nueva-directora-general-de-vml-health-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235459","title":{"rendered":"Ana Garc\u00eda-Abad, nueva directora general de VML Health en Espa\u00f1a"},"content":{"rendered":"<p>VML Health ha anunciado el nombramiento de Ana Garc\u00eda-Abad como nueva <em>managing partner<\/em> en Espa\u00f1a. Con una trayectoria de m\u00e1s de 25 a\u00f1os en el sector del marketing de salud, <strong>Garc\u00eda-Abad asume la direcci\u00f3n de la agencia con el objetivo de liderar una nueva etapa marcada por la innovaci\u00f3n, la tecnolog\u00eda y la visi\u00f3n centrada en el paciente y el profesional sanitario<\/strong>.<\/p>\n<p>La directiva cuenta con experiencia nacional e internacional en \u00e1reas terap\u00e9uticas como oncolog\u00eda, dermatolog\u00eda o enfermedades respiratorias. En palabras de Garc\u00eda-Abad, esta nueva etapa se basa en <strong>\u201cacompa\u00f1ar a los clientes partiendo de la visi\u00f3n del paciente y el profesional de la salud\u201d, y se apoyar\u00e1 en la tecnolog\u00eda, sin perder de vista \u201cla excelencia creativa y cient\u00edfica\u201d<\/strong> que define a la compa\u00f1\u00eda.<\/p>\n<p>Garc\u00eda-Abad sustituye a Elvira Arzubialde, quien ha liderado VML Health durante los \u00faltimos 13 a\u00f1os, consolidando su posicionamiento como agencia de referencia en el \u00e1mbito de la salud. \u201cHa sido un honor liderar este proyecto. Me siento orgullosa del equipo y de todo lo que hemos logrado juntos\u201d, ha declarado Arzubialde, quien inicia ahora una nueva etapa profesional.<\/p>\n<p>\u201cLa contribuci\u00f3n de Elvira ha sido clave en nuestro crecimiento. Ana aporta una visi\u00f3n renovada para seguir impulsando el proyecto y mantener la confianza de nuestros clientes\u201d, ha destacado Nick Bartlett, CEO International Health de la agencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Releva a Elvira Arzubialde, quien deja la agencia tras 13 a\u00f1os al frente, para emprender nuevos retos profesionales.<\/p>\n","protected":false},"author":14,"featured_media":235460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-235459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Garc\u00eda-Abad, nueva directora general de VML Health en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235459\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Garc\u00eda-Abad, nueva directora general de VML Health en Espa\u00f1a - 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