{"id":235399,"date":"2026-02-11T14:32:04","date_gmt":"2026-02-11T13:32:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=235399"},"modified":"2026-02-11T15:14:23","modified_gmt":"2026-02-11T14:14:23","slug":"amkt-y-foro-mice-se-unen-para-profesionalizar-los-eventos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235399","title":{"rendered":"AMKT y Foro MICE se unen para profesionalizar los eventos"},"content":{"rendered":"<p data-start=\"315\" data-end=\"684\"><strong>La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) y el Foro MICE sellan un acuerdo de colaboraci\u00f3n con el objetivo de trabajar conjuntamente en la mejora de la relaci\u00f3n entre marcas, clientes y la industria de los eventos.<\/strong><\/p>\n<p data-start=\"686\" data-end=\"1020\">La alianza nace con la vocaci\u00f3n de establecer un <strong data-start=\"735\" data-end=\"768\">marco de colaboraci\u00f3n estable<\/strong> entre los distintos actores y stakeholders del ecosistema del marketing, la comunicaci\u00f3n y los eventos, impulsando una <strong data-start=\"888\" data-end=\"909\">visi\u00f3n compartida<\/strong> que contribuya a la <strong data-start=\"930\" data-end=\"952\">profesionalizaci\u00f3n<\/strong>, la <strong data-start=\"957\" data-end=\"971\">innovaci\u00f3n<\/strong> y el <strong data-start=\"977\" data-end=\"1003\">crecimiento sostenible<\/strong> de la industria.<\/p>\n<p data-start=\"1080\" data-end=\"1416\">Entre las principales l\u00edneas de trabajo contempladas en el acuerdo figuran el desarrollo de <strong data-start=\"1172\" data-end=\"1194\">acciones conjuntas<\/strong>, la <strong data-start=\"1199\" data-end=\"1243\">organizaci\u00f3n de encuentros profesionales<\/strong> y <strong data-start=\"1246\" data-end=\"1265\">foros de debate<\/strong>, as\u00ed como la elaboraci\u00f3n de <strong data-start=\"1294\" data-end=\"1337\">papers, estudios y an\u00e1lisis sectoriales<\/strong> que aporten conocimiento, buenas pr\u00e1cticas y reflexi\u00f3n estrat\u00e9gica al mercado.<\/p>\n<p data-start=\"1418\" data-end=\"1692\">Adem\u00e1s, el pacto busca crear <strong data-start=\"1447\" data-end=\"1470\">espacios de di\u00e1logo<\/strong> entre marcas, clientes, agencias y organizadores para mejorar los <strong data-start=\"1537\" data-end=\"1565\">procesos de colaboraci\u00f3n<\/strong>, aumentar la <strong data-start=\"1579\" data-end=\"1593\">eficiencia<\/strong> en la gesti\u00f3n de proyectos y potenciar la <strong data-start=\"1636\" data-end=\"1657\">creaci\u00f3n de valor<\/strong> para todos los agentes implicados.<\/p>\n<p data-start=\"1743\" data-end=\"2183\"><strong>Luis Gandiaga<\/strong>, presidente del<strong> Foro MICE<\/strong>, subraya el car\u00e1cter estrat\u00e9gico del acuerdo para el sector: \u201cPara la federaci\u00f3n este acuerdo es muy importante y estrat\u00e9gico porque siempre hemos dicho que <strong>el evento es una herramienta de comunicaci\u00f3n dentro de los planes de marketing<\/strong> para las marcas y trabajar conjuntamente nos ayudar\u00e1 a ser mejores y entender las necesidades, buscar soluciones y ser un partner estrat\u00e9gico para las marcas\u201d.<\/p>\n<p data-start=\"2185\" data-end=\"2824\" data-is-last-node=\"\" data-is-only-node=\"\">Por su parte, <strong>Beatriz Navarro<\/strong>, presidenta de <strong>AMKT<\/strong>, se\u00f1ala que la firma supone \u201cun paso decisivo en la consolidaci\u00f3n de un ecosistema m\u00e1s cohesionado, profesional y orientado al valor\u201d. Navarro\u00a0 remarca que la industria atraviesa \u201cun momento de profunda transformaci\u00f3n\u201d y que <strong>\u00ablos eventos se han convertido en un punto de encuentro esencial entre marcas, clientes y audiencias\u00bb.<\/strong><\/p>\n<p data-start=\"2185\" data-end=\"2824\" data-is-last-node=\"\" data-is-only-node=\"\">En ese aspecto, Navarro defiende que \u201c<strong>unir fuerzas con el Foro MICE\u201d permitir\u00e1 avanzar hacia un modelo m\u00e1s colaborativo y eficiente<\/strong>, sumando capacidades, talento y experiencia para que toda la cadena de valor \u201cpueda crecer y evolucionar\u201d de manera conjunta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza nace con la vocaci\u00f3n de establecer un marco de colaboraci\u00f3n estable entre los distintos actores y stakeholders del ecosistema del marketing, la comunicaci\u00f3n y los eventos.<\/p>\n","protected":false},"author":10966,"featured_media":235401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2464,2227],"class_list":["post-235399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-comunicacion","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMKT y Foro MICE se unen para profesionalizar los eventos<\/title>\n<meta name=\"description\" content=\"La alianza nace con la vocaci\u00f3n de establecer un marco de colaboraci\u00f3n estable entre los distintos actores y stakeholders del ecosistema del marketing, la comunicaci\u00f3n y los eventos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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