{"id":235392,"date":"2026-02-11T13:34:01","date_gmt":"2026-02-11T12:34:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=235392"},"modified":"2026-02-11T15:15:08","modified_gmt":"2026-02-11T14:15:08","slug":"san-miguel-sella-alianza-eltiempoes-temporada-nieve","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235392","title":{"rendered":"San Miguel sella una alianza con Eltiempo.es en la temporada de nieve"},"content":{"rendered":"<p data-start=\"293\" data-end=\"678\"><strong>Este invierno, San Miguel y Eltiempo.es unen fuerzas con un objetivo claro: hacer de la nieve el plan estrella de la temporada. La alianza busca conectar tanto con quienes viven la monta\u00f1a como un ritual para amantes del esqu\u00ed y la naturaleza.<\/strong><\/p>\n<p data-start=\"680\" data-end=\"1070\">En el marco de esta colaboraci\u00f3n, <strong data-start=\"714\" data-end=\"781\">San Miguel patrocina el entorno de nieve y esqu\u00ed de Eltiempo.es<\/strong>, integr\u00e1ndose en el vertical especializado de la plataforma, donde los usuarios pueden consultar <strong data-start=\"899\" data-end=\"965\">informaci\u00f3n actualizada del estado de las estaciones en Espa\u00f1a<\/strong>, adem\u00e1s de <strong data-start=\"977\" data-end=\"1007\">previsiones meteorol\u00f3gicas<\/strong> y contenidos orientados a planificar la jornada en la monta\u00f1a.<\/p>\n<p data-start=\"1072\" data-end=\"1310\">La acci\u00f3n, explican desde la iniciativa, pretende reforzar el esp\u00edritu <strong data-start=\"1143\" data-end=\"1155\">\u201cSeeker\u201d<\/strong> de San Miguel: una invitaci\u00f3n a <strong data-start=\"1188\" data-end=\"1217\">descubrir nuevos destinos<\/strong>, vivir experiencias diferentes y <strong data-start=\"1251\" data-end=\"1280\">celebrar al final del d\u00eda<\/strong> tras una jornada en la nieve. Como principal novedad \u2014y <strong data-start=\"1408\" data-end=\"1442\">por primera vez en Eltiempo.es<\/strong>\u2014, San Miguel pasa a ser tambi\u00e9n <strong data-start=\"1475\" data-end=\"1549\">patrocinador de los planes de ocio de cada estaci\u00f3n de esqu\u00ed de Espa\u00f1a<\/strong>.<\/p>\n<p data-start=\"1072\" data-end=\"1310\">La propuesta, desarrollada por el \u00e1rea <strong data-start=\"1590\" data-end=\"1618\">ETContent de Eltiempo.es<\/strong> junto a <strong data-start=\"1627\" data-end=\"1636\">Carat<\/strong> (agencia de medios del grupo dentsu), incluye la creaci\u00f3n de un <strong data-start=\"1701\" data-end=\"1725\">card widget especial<\/strong> integrado en las fichas de todas las estaciones del pa\u00eds.<\/p>\n<p data-start=\"1785\" data-end=\"2051\">Este formato re\u00fane <strong data-start=\"1804\" data-end=\"1841\">los planes m\u00e1s destacados del mes<\/strong> en cada destino para ayudar al usuario a organizar su escapada <strong data-start=\"1905\" data-end=\"1931\">m\u00e1s all\u00e1 de las pistas<\/strong>: actividades, experiencias, propuestas locales y opciones de <strong data-start=\"1993\" data-end=\"2006\">apr\u00e8s-ski<\/strong>, siempre vinculadas al universo de la marca. Con ello, San Miguel no solo acompa\u00f1a al usuario en el momento de consulta meteorol\u00f3gica, sino que busca estar presente en un punto clave del viaje: <strong data-start=\"2202\" data-end=\"2234\">la inspiraci\u00f3n y la decisi\u00f3n<\/strong>.<\/p>\n<p data-start=\"2277\" data-end=\"2695\">La acci\u00f3n combina <em>branded content,<\/em> patrocinio contextual y un enfoque de utilidad pr\u00e1ctica, integrando a San Miguel en un territorio af\u00edn a su posicionamiento: <strong data-start=\"2441\" data-end=\"2487\">ocio, naturaleza, disfrute y socializaci\u00f3n<\/strong>. El objetivo es reforzar su presencia en un momento relevante de consumo (<strong data-start=\"2562\" data-end=\"2582\">invierno y nieve) <\/strong>y conectar con una audiencia activa, viajera y experiencial, aportando valor m\u00e1s all\u00e1 del impacto publicitario.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este invierno, San Miguel y Eltiempo.es unen fuerzas con un objetivo claro: hacer de la nieve el plan estrella de<\/p>\n","protected":false},"author":10966,"featured_media":235394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[673,2464,6127],"class_list":["post-235392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branded-content","tag-comunicacion","tag-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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