{"id":235386,"date":"2026-02-11T13:18:14","date_gmt":"2026-02-11T12:18:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=235386"},"modified":"2026-02-11T16:06:22","modified_gmt":"2026-02-11T15:06:22","slug":"gonzalez-byass-confia-en-tangity-la-gestion-creativa-de-tio-pepe","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235386","title":{"rendered":"Gonz\u00e1lez Byass conf\u00eda en Tangity la gesti\u00f3n creativa de T\u00edo Pepe"},"content":{"rendered":"<p><strong>Gonz\u00e1lez Byass ha elegido como nueva agencia creativa para su marca T\u00edo Pepe a Tangity, la unidad de estrategia, creatividad e innovaci\u00f3n de la consultora japonesa NTT Data.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado desde Tangity, esta \u00faltima tendr\u00e1 como reto inicial la construcci\u00f3n de una nueva plataforma creativa con la que rejuvenecer la marca, que servir\u00e1 como punto de partida para el desarrollo de una campa\u00f1a 360\u00ba y una serie de acciones en todos los puntos de contacto con el p\u00fablico, como el T\u00edo Pepe Festival o la Feria de Jerez.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cT\u00edo Pepe es parte del imaginario cultural y social de nuestro pa\u00eds. Trabajar con ella es algo con lo que sue\u00f1a todo publicitario\u201d, ha comentado <strong>Julio G\u00e1lvez<\/strong>, director creativo ejecutivo de <strong>Tangity.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La elecci\u00f3n de Tangity responde a la voluntad de T\u00edo Pepe de seguir evolucionando su forma de comunicar sin renunciar a aquello que la ha convertido en un icono, apostando por un partner capaz de unir visi\u00f3n creativa, innovaci\u00f3n y un entendimiento profundo de las marcas, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La unidad de estrategia, creatividad e innovaci\u00f3n de NTT Data construir\u00e1 una plataforma creativa para rejuvenecer la marca, que servir\u00e1 como punto de partida para una campa\u00f1a 360\u00ba y una serie de acciones en todos los puntos de contacto del p\u00fablico. <\/p>\n","protected":false},"author":29,"featured_media":235389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2226],"class_list":["post-235386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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