{"id":235294,"date":"2026-02-10T14:29:14","date_gmt":"2026-02-10T13:29:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=235294"},"modified":"2026-02-10T16:56:49","modified_gmt":"2026-02-10T15:56:49","slug":"fermin-lopez-abuela-loli-campana-milka","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235294","title":{"rendered":"Ferm\u00edn L\u00f3pez y su abuela Loli protagonizan la \u00faltima campa\u00f1a de Milka"},"content":{"rendered":"<p><strong>Milka (Mondel\u0113z International) ha lanzado la campa\u00f1a <em>El homenaje m\u00e1s tierno<\/em> que rinde homenaje a los abuelos como apoyo emocional y sostenido en el camino de muchos deportistas.<\/strong><\/p>\n<p>Como patrocinador oficial de<strong> LaLiga<\/strong>, esta acci\u00f3n conecta con la emoci\u00f3n del f\u00fatbol de una manera diferente, de la mano del jugador del FC Barcelona y de la Selecci\u00f3n Espa\u00f1ola <strong>Ferm\u00edn L\u00f3pez y su abuela Loli.<\/strong><\/p>\n<p>Desarrollada la campa\u00f1a por la agencia creativa <strong>Ogilvy<\/strong>, el spot muestra la relaci\u00f3n entre ambos y la abuela expresa su orgullo por el esfuerzo y los logros de su nieto, record\u00e1ndolo como un ni\u00f1o valiente que persigui\u00f3 su sue\u00f1o desde peque\u00f1o. Por ello, Milka ha buscado una pareja dentro del panorama futbol\u00edstico que represente esa conexi\u00f3n entre un jugador y su abuela\/o.<\/p>\n<p>La acci\u00f3n refuerza el v\u00ednculo del patrocinio con LaLiga, llevando la colaboraci\u00f3n al <strong>terreno m\u00e1s \u00abtierno\u00bb del f\u00fatbol,<\/strong> poniendo el foco en los valores familiares y dando visibilidad a la figura de los abuelos.<\/p>\n<p>Junto a Ogilvy, este proyecto ha contado con el apoyo de la productora <strong>The Production Club<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Milka x LALIGA | El Homenaje m\u00e1s tierno | Ferm\u00edn L\u00f3pez y su abuela Loli\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/uMln4_3vi1I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a &#8216;El homenaje m\u00e1s tierno&#8217; rinde homenaje a los abuelos, apoyo emocional de muchos j\u00f3venes deportistas.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":235313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-235294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferm\u00edn L\u00f3pez y su abuela Loli protagonizan la \u00faltima campa\u00f1a de Milka<\/title>\n<meta name=\"description\" content=\"Milka ha lanzado la campa\u00f1a &#039;El homenaje m\u00e1s tierno&#039; que 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