{"id":235256,"date":"2026-02-10T12:27:16","date_gmt":"2026-02-10T11:27:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=235256"},"modified":"2026-02-11T10:08:49","modified_gmt":"2026-02-11T09:08:49","slug":"instore-presenta-crea-momentos-crea-experiencias-entender-festivales-musicales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235256","title":{"rendered":"INSTORE lanza &#8216;Crea momentos, crea experiencias&#8217;: pop-ups en festivales de m\u00fasica"},"content":{"rendered":"<p><strong>En un contexto en el que los festivales de m\u00fasica se han convertido en uno de los principales escenarios de activaci\u00f3n de marca, <a href=\"https:\/\/www.instore.es\/?utm_source=ipmark&amp;utm_medium=nota-prensa&amp;utm_campaign=2026-02-ins-festivales-pop-up&amp;utm_id=2026-02&amp;utm_term=instore\">INSTORE<\/a> lanza una campa\u00f1a que redefine el papel del pop-up en este tipo de eventos: \u201ctu pop-up no es un stand, es mucho m\u00e1s que eso\u2026\u201d.\u00a0<\/strong><\/p>\n<p>La propuesta nace de una idea clara: en un entorno saturado de est\u00edmulos, <strong>las marcas no compiten por ser vistas, sino por ser recordadas<\/strong>. Y la memoria, en un festival, se construye a trav\u00e9s de los sentidos. Desde la textura de los materiales hasta la luz, el sonido o el recorrido del espacio, cada detalle contribuye a generar una conexi\u00f3n emocional real con el p\u00fablico.<\/p>\n<p><strong>\u201cUn pop-up no es una estructura. Es una historia que sucede entre la marca y las personas\u201d,<\/strong> explican desde<strong> INSTORE<\/strong>. \u201cNuestro trabajo consiste en convertir las ideas creativas de agencias y marcas en experiencias f\u00edsicas que se viven con los cinco sentidos y se transforman en recuerdos\u00bb, reconocen.<\/p>\n<p>La campa\u00f1a pone el foco en el valor de la <strong>producci\u00f3n estrat\u00e9gica<\/strong>, la <strong>artesan\u00eda<\/strong> y la <strong>calidad de ejecuci\u00f3n<\/strong> como elementos clave para transformar una activaci\u00f3n ef\u00edmera en un momento memorable. INSTORE se posiciona as\u00ed como <strong>partner estrat\u00e9gico<\/strong> para agencias de publicidad y marcas premium que buscan destacar en festivales como <strong>MadCool, Primavera Sound, BBK Live o S\u00f3nar<\/strong>, donde la experiencia es tan importante como el mensaje.<\/p>\n<p>A trav\u00e9s de contenidos editoriales, piezas audiovisuales, mailing y activaciones digitales, <strong>\u201cMemorias que se montan\u201d muestra c\u00f3mo un pop-up bien dise\u00f1ado puede convertirse en un punto de conexi\u00f3n aut\u00e9ntico entre la marca y el p\u00fablico<\/strong>, m\u00e1s all\u00e1 del impacto inmediato. \u201cEn un festival, todo ocurre r\u00e1pido. Pero lo que se recuerda no es lo que se vio, sino lo que se sinti\u00f3. Ah\u00ed es donde entra INSTORE\u201d, a\u00f1aden desde la compa\u00f1\u00eda.<\/p>\n<p>Con esta campa\u00f1a, INSTORE refuerza su posicionamiento como especialista en <strong>retail experiencial<\/strong>, apostando por la colaboraci\u00f3n con agencias y marcas para crear espacios que no solo destacan en el momento, sino que <strong>permanecen en la memoria colectiva<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de una campa\u00f1a que redefine el papel del pop-up en festivales poniendo el foco en el valor de la producci\u00f3n estrat\u00e9gica, la artesan\u00eda y la calidad de ejecuci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":235259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2398,2226],"class_list":["post-235256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-eventos","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INSTORE presenta \u201cCrea momentos, crea experiencias\u201d<\/title>\n<meta name=\"description\" content=\"Se trata de una campa\u00f1a que redefine el papel del pop-up en festivales poniendo el foco en la producci\u00f3n estrat\u00e9gica, la artesan\u00eda y la ejecuci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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