{"id":235246,"date":"2026-02-09T11:35:09","date_gmt":"2026-02-09T10:35:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=235246"},"modified":"2026-02-10T11:41:15","modified_gmt":"2026-02-10T10:41:15","slug":"mahou-viste-sus-botellas-con-el-universo-textil-de-las-fallas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235246","title":{"rendered":"Mahou viste sus botellas con el universo textil de las Fallas"},"content":{"rendered":"<p data-start=\"105\" data-end=\"509\"><strong>\u00a0Mahou Cinco Estrellas rinde homenaje a una de las celebraciones m\u00e1s emblem\u00e1ticas del calendario nacional con el lanzamiento de una edici\u00f3n especial cuya etiqueta toma como referencia el universo textil fallero.<\/strong><\/p>\n<p data-start=\"511\" data-end=\"959\">Para dar forma a esta propuesta, la marca ha colaborado con el dise\u00f1ador <strong data-start=\"584\" data-end=\"603\">Eduardo Cervera<\/strong>, conocido por impulsar la tradici\u00f3n de la indumentaria valenciana desde una mirada contempor\u00e1nea sin romper el v\u00ednculo con sus c\u00f3digos originales. Su trabajo parte del estudio de <strong data-start=\"783\" data-end=\"803\">motivos florales<\/strong> y patrones caracter\u00edsticos de este lenguaje artesanal, que reinterpreta creando <strong data-start=\"884\" data-end=\"920\">nuevos elementos y combinaciones<\/strong> hasta configurar un imaginario propio.<\/p>\n<p data-start=\"961\" data-end=\"1444\">El resultado se traslada a la etiqueta de <strong>Mahou Cinco Estrellas:<\/strong> un <strong data-start=\"1029\" data-end=\"1045\">dise\u00f1o \u00fanico<\/strong> que convierte el mundo fallero en protagonista, adaptando uno de los dibujos textiles del creador y manteniendo una paleta fiel a la identidad de la marca, con <strong data-start=\"1206\" data-end=\"1234\">rojos intensos y dorados<\/strong>. \u201c<strong>En este proyecto he querido trasladar al dise\u00f1o de la etiqueta la riqueza del tejido<\/strong>, su textura y su simbolismo, llev\u00e1ndolo a un soporte cotidiano desde el respeto al oficio y a su origen\u201d, explica Cervera.<\/p>\n<p data-start=\"1514\" data-end=\"1750\">La edici\u00f3n especial ya puede encontrarse en <strong data-start=\"1558\" data-end=\"1570\">Valencia<\/strong> a trav\u00e9s de <strong data-start=\"1583\" data-end=\"1597\">hosteler\u00eda<\/strong>, <strong data-start=\"1599\" data-end=\"1624\">canal de alimentaci\u00f3n<\/strong> y en la <strong data-start=\"1633\" data-end=\"1660\">Tienda Mahou San Miguel<\/strong>, con el objetivo de acercar el \u201cesp\u00edritu fallero\u201d a quienes viven la fiesta desde dentro. El lanzamiento se enmarca adem\u00e1s en una <strong data-start=\"1792\" data-end=\"1835\">promoci\u00f3n activa desde el 16 de febrero<\/strong>, que incluye varias acciones relacionadas con Fallas y el adelanto de una <strong data-start=\"1910\" data-end=\"1931\">colecci\u00f3n c\u00e1psula<\/strong> inspirada en el universo textil fallero, que se podr\u00e1 conseguir mediante sorteo.<\/p>\n<p data-start=\"1514\" data-end=\"1750\">Entre los incentivos, la marca contempla <strong data-start=\"2054\" data-end=\"2073\">entradas dobles<\/strong> para disfrutar de la <strong data-start=\"2095\" data-end=\"2107\">Masclet\u00e0<\/strong> desde el balc\u00f3n de <strong data-start=\"2127\" data-end=\"2141\">Atenea Sky<\/strong> y <strong data-start=\"2144\" data-end=\"2168\">2.000 accesos dobles<\/strong> para visitar las Fallas de la <strong data-start=\"2199\" data-end=\"2219\">Secci\u00f3n Especial<\/strong> patrocinadas por Mahou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.<\/p>\n","protected":false},"author":10966,"featured_media":235248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2398],"class_list":["post-235246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou viste sus botellas con el universo textil de las Fallas<\/title>\n<meta name=\"description\" content=\"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235246\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou viste sus botellas con el universo textil de las Fallas\" \/>\n<meta property=\"og:description\" content=\"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235246\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T10:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T10:41:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Mahou viste sus botellas con el universo textil de las Fallas\",\"datePublished\":\"2026-02-09T10:35:09+00:00\",\"dateModified\":\"2026-02-10T10:41:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246\"},\"wordCount\":318,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Mahou-Fallas.jpg\",\"keywords\":[\"eventos\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235246\",\"name\":\"Mahou viste sus botellas con el universo textil de las Fallas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Mahou-Fallas.jpg\",\"datePublished\":\"2026-02-09T10:35:09+00:00\",\"dateModified\":\"2026-02-10T10:41:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235246\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Mahou-Fallas.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Mahou-Fallas.jpg\",\"width\":1140,\"height\":635,\"caption\":\"la marca ha colaborado con el dise\u00f1ador Eduardo Cervera, conocido por impulsar la tradici\u00f3n de la indumentaria valenciana.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235246#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mahou viste sus botellas con el universo textil de las Fallas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mahou viste sus botellas con el universo textil de las Fallas","description":"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235246","og_locale":"es_ES","og_type":"article","og_title":"Mahou viste sus botellas con el universo textil de las Fallas","og_description":"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.","og_url":"https:\/\/ipmark.com\/?p=235246","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-09T10:35:09+00:00","article_modified_time":"2026-02-10T10:41:15+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235246#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235246"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Mahou viste sus botellas con el universo textil de las Fallas","datePublished":"2026-02-09T10:35:09+00:00","dateModified":"2026-02-10T10:41:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235246"},"wordCount":318,"image":{"@id":"https:\/\/ipmark.com\/?p=235246#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg","keywords":["eventos"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235246","url":"https:\/\/ipmark.com\/?p=235246","name":"Mahou viste sus botellas con el universo textil de las Fallas","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235246#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235246#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg","datePublished":"2026-02-09T10:35:09+00:00","dateModified":"2026-02-10T10:41:15+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La edici\u00f3n especial ya puede encontrarse en Valencia a trav\u00e9s de hosteler\u00eda, canal de alimentaci\u00f3n y en la Tienda Mahou San Miguel.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235246#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235246"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235246#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Mahou-Fallas.jpg","width":1140,"height":635,"caption":"la marca ha colaborado con el dise\u00f1ador Eduardo Cervera, conocido por impulsar la tradici\u00f3n de la indumentaria valenciana."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235246#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Mahou viste sus botellas con el universo textil de las Fallas"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235246"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235246\/revisions"}],"predecessor-version":[{"id":235247,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235246\/revisions\/235247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235248"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}