{"id":235239,"date":"2026-02-09T09:49:01","date_gmt":"2026-02-09T08:49:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=235239"},"modified":"2026-02-10T09:57:25","modified_gmt":"2026-02-10T08:57:25","slug":"the-magnum-ice-cream-company-renueva-porfolio-14-lanzamientos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235239","title":{"rendered":"The Magnum Ice Cream Company renueva su porfolio con 14 lanzamientos"},"content":{"rendered":"<p data-start=\"130\" data-end=\"625\"><strong>The Magnum Ice Cream Company (TMICC) abre una nueva etapa en Espa\u00f1a con un porfolio renovado y 14 nuevos lanzamientos con los que busca consolidar su liderazgo en el mercado de helados premium y seguir ofreciendo experiencias que \u201ctransformen los momentos cotidianos en recuerdos extraordinarios\u201d.<\/strong><\/p>\n<p data-start=\"130\" data-end=\"625\">La compa\u00f1\u00eda articula esta evoluci\u00f3n bajo un prop\u00f3sito directo: <strong data-start=\"499\" data-end=\"537\">\u201cLa vida sabe mejor con un helado\u201d<\/strong>, reivindicando el helado como una experiencia disfrutable en cualquier momento del d\u00eda. La estrategia se apoya en un \u201cviaje multisensorial\u201d que combina <strong data-start=\"691\" data-end=\"705\">innovaci\u00f3n<\/strong>, <strong data-start=\"707\" data-end=\"717\">placer<\/strong> y un gui\u00f1o a <strong data-start=\"731\" data-end=\"743\">cl\u00e1sicos<\/strong> que conectan con la memoria del consumidor. Adem\u00e1s, la campa\u00f1a tiene un objetivo comercial claro: reforzar presencia tanto en <strong data-start=\"870\" data-end=\"889\">puntos de venta<\/strong> como en <strong data-start=\"898\" data-end=\"925\">canales de conveniencia<\/strong>.<\/p>\n<p data-start=\"989\" data-end=\"1391\">En el canal <strong data-start=\"1001\" data-end=\"1026\">impulso y Out of Home<\/strong> (quioscos, tiendas de conveniencia, gasolineras y puntos m\u00f3viles en playas y zonas tur\u00edsticas), la compa\u00f1\u00eda subraya dos apuestas con un ingrediente en tendencia: el pistacho. Destacan <strong data-start=\"1211\" data-end=\"1240\">Magnum Signature Pistacho<\/strong>, con cobertura de chocolate con pistacho y trocitos de <em data-start=\"1296\" data-end=\"1305\">crocant<\/em>, y <strong data-start=\"1309\" data-end=\"1334\">Cornetto Max Pistacho<\/strong>, con un disco sabor chocolate blanco y pistacho tostado.<\/p>\n<p data-start=\"1453\" data-end=\"1837\">TMICC tambi\u00e9n recupera dos barritas ic\u00f3nicas para reforzar el v\u00ednculo con los fans de la marca. Regresa <strong data-start=\"1557\" data-end=\"1590\">Magnum Barrita Caramel &amp; Nuts<\/strong>, que combina helado de vainilla con sirope de caramelo bajo el caracter\u00edstico chocolate Magnum. Junto a ella, se incorpora <strong data-start=\"1714\" data-end=\"1745\">Magnum Barrita Gold Caramel<\/strong>, una propuesta in\u00e9dita que reinterpreta el caramelo con un posicionamiento a\u00fan m\u00e1s premium.<\/p>\n<p data-start=\"1882\" data-end=\"2165\">La innovaci\u00f3n tambi\u00e9n llega en clave \u201cexplosi\u00f3n de sabores\u201d con <strong data-start=\"1946\" data-end=\"1958\">Volcanix<\/strong>, un producto de <strong data-start=\"1975\" data-end=\"1990\">cinco capas<\/strong> que integra helado de chocolate y vainilla, salsa de caramelo salado, trozos de galleta de chocolate y bolas de caramelo cubiertas de chocolate, todo con cobertura crujiente.<\/p>\n<p data-start=\"2167\" data-end=\"2483\">En paralelo, la compa\u00f1\u00eda refuerza alianzas estrat\u00e9gicas con <strong data-start=\"2227\" data-end=\"2238\">Artiach<\/strong> mediante el <strong data-start=\"2251\" data-end=\"2274\">Sandwich Dinosaurus<\/strong>, elaborado con la galleta Dinosaurus y pensado para una experiencia divertida y familiar. En formato s\u00e1ndwich, se suma tambi\u00e9n <strong data-start=\"2402\" data-end=\"2418\">Remix Cookie<\/strong>, dirigido a quienes buscan una propuesta indulgente y diferente.<\/p>\n<p data-start=\"2485\" data-end=\"2759\">Para el consumidor que prioriza opciones m\u00e1s ligeras, el cartel incorpora <strong data-start=\"2559\" data-end=\"2577\">Solero Berries<\/strong>, con helado de vainilla y remolinos de salsa de frutos rojos, recubierto con sorbete de frutos rojos y <strong data-start=\"2681\" data-end=\"2692\">98 kcal<\/strong>, como alternativa con menor carga cal\u00f3rica sin renunciar al sabor.<\/p>\n<p data-start=\"2828\" data-end=\"3090\">La oferta para los m\u00e1s peque\u00f1os incorpora <strong data-start=\"2870\" data-end=\"2883\">Minecraft<\/strong>, que traslada el universo del videojuego al helado mediante tres capas inspiradas en sus bloques: \u201chierba\u201d (vainilla verde), \u201ctierra\u201d (cacao) y \u201cdiamantes\u201d (bolitas crujientes azules en helado de vainilla).<\/p>\n<p data-start=\"3092\" data-end=\"3313\">Adem\u00e1s, <strong data-start=\"3100\" data-end=\"3109\">Frigo<\/strong> recupera un cl\u00e1sico con fuerte componente nost\u00e1lgico: <strong data-start=\"3164\" data-end=\"3176\">Frigur\u00f3n<\/strong>, el helado tropical popular en los a\u00f1os 80 que regresa con el objetivo de reconectar con quienes lo recuerdan como parte de su infancia.<\/p>\n<p data-start=\"3388\" data-end=\"3699\">En el canal <strong data-start=\"3400\" data-end=\"3411\">In Home<\/strong>, TMICC ampl\u00eda el portafolio con tres novedades de <strong data-start=\"3462\" data-end=\"3479\">Ben &amp; Jerry\u2019s<\/strong>: <strong data-start=\"3481\" data-end=\"3508\">Churrifically Churros-y<\/strong> (caramelo con trozos de churro), <strong data-start=\"3542\" data-end=\"3567\">Sandwich Cookie Dough<\/strong> (vainilla con masa de galleta en formato s\u00e1ndwich) y <strong data-start=\"3621\" data-end=\"3664\">Ben &amp; Jerry\u2019s \u201cpeaces\u201d Brookies &amp; Cream<\/strong> (combinaci\u00f3n de galletas y crema). En Magnum, la l\u00ednea <strong data-start=\"3721\" data-end=\"3738\">Magnum BonBon<\/strong> suma <strong data-start=\"3744\" data-end=\"3771\">Milk Chocolate &amp; Cherry<\/strong>, un formato snack que combina chocolate con leche y cereza, pensado para el consumo \u201cen cualquier momento\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con estos lanzamientos, TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas reconocidas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.<\/p>\n","protected":false},"author":10966,"featured_media":235241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6593],"class_list":["post-235239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-lanzamientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Magnum Ice Cream Company renueva su porfolio<\/title>\n<meta name=\"description\" content=\"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235239\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Magnum Ice Cream Company renueva su porfolio\" \/>\n<meta property=\"og:description\" content=\"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=235239\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T08:49:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T08:57:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"The Magnum Ice Cream Company renueva su porfolio con 14 lanzamientos\",\"datePublished\":\"2026-02-09T08:49:01+00:00\",\"dateModified\":\"2026-02-10T08:57:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239\"},\"wordCount\":559,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/magnum-7.jpg\",\"keywords\":[\"lanzamientos\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=235239\",\"name\":\"The Magnum Ice Cream Company renueva su porfolio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/magnum-7.jpg\",\"datePublished\":\"2026-02-09T08:49:01+00:00\",\"dateModified\":\"2026-02-10T08:57:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=235239\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/magnum-7.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/magnum-7.jpg\",\"width\":1140,\"height\":635,\"caption\":\"la campa\u00f1a tiene un objetivo comercial claro: reforzar presencia tanto en puntos de venta como en canales de conveniencia.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=235239#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Magnum Ice Cream Company renueva su porfolio con 14 lanzamientos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Magnum Ice Cream Company renueva su porfolio","description":"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=235239","og_locale":"es_ES","og_type":"article","og_title":"The Magnum Ice Cream Company renueva su porfolio","og_description":"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.","og_url":"https:\/\/ipmark.com\/?p=235239","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2026-02-09T08:49:01+00:00","article_modified_time":"2026-02-10T08:57:25+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=235239#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=235239"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"The Magnum Ice Cream Company renueva su porfolio con 14 lanzamientos","datePublished":"2026-02-09T08:49:01+00:00","dateModified":"2026-02-10T08:57:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=235239"},"wordCount":559,"image":{"@id":"https:\/\/ipmark.com\/?p=235239#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg","keywords":["lanzamientos"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=235239","url":"https:\/\/ipmark.com\/?p=235239","name":"The Magnum Ice Cream Company renueva su porfolio","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=235239#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=235239#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg","datePublished":"2026-02-09T08:49:01+00:00","dateModified":"2026-02-10T08:57:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"TMICC refuerza un porfolio que en Espa\u00f1a convive con marcas como Magnum, Cornetto, Calippo, Twister, Frigopie o Dr\u00e1cula.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=235239#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=235239"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=235239#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/magnum-7.jpg","width":1140,"height":635,"caption":"la campa\u00f1a tiene un objetivo comercial claro: reforzar presencia tanto en puntos de venta como en canales de conveniencia."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=235239#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"The Magnum Ice Cream Company renueva su porfolio con 14 lanzamientos"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235239"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235239\/revisions"}],"predecessor-version":[{"id":235242,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/235239\/revisions\/235242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/235241"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}