{"id":235181,"date":"2026-02-09T14:18:18","date_gmt":"2026-02-09T13:18:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=235181"},"modified":"2026-02-09T16:48:31","modified_gmt":"2026-02-09T15:48:31","slug":"la-television-concentra-81-consumo-audiovisual-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235181","title":{"rendered":"La televisi\u00f3n concentr\u00f3 en enero el 81% del consumo audiovisual"},"content":{"rendered":"<p data-start=\"100\" data-end=\"455\"><strong>El consumo televisivo en diferido se mantiene como una pieza estable del mercado: en enero de 2026 los espa\u00f1oles dedicaron ocho\u00a0minutos por persona y d\u00eda a ver contenidos fuera del directo, lo que equivale al 5% del total del consumo televisivo, seg\u00fan Barlovento Comunicaci\u00f3n a partir de datos de Kantar.\u00a0<\/strong><\/p>\n<p data-start=\"457\" data-end=\"805\">Pese a su peso limitado en el conjunto, el diferido alcanza una escala notable: <strong data-start=\"537\" data-end=\"587\">23,2 millones de espectadores \u00fanicos en el mes<\/strong> y una media de <strong data-start=\"603\" data-end=\"627\">4,4 millones diarios. <\/strong>En el ranking de emisiones m\u00e1s vistas en diferido, el liderazgo de enero recae en <strong data-start=\"972\" data-end=\"1016\">\u2018La isla de las tentaciones\u2019 (Telecinco)<\/strong>, con <strong data-start=\"1022\" data-end=\"1077\">414.000 espectadores de audiencia media en diferido<\/strong>, que suponen <strong data-start=\"1091\" data-end=\"1128\">el 22% de la audiencia totalizada<\/strong> del programa.<\/p>\n<p data-start=\"457\" data-end=\"805\">Le siguen t\u00edtulos de ficci\u00f3n diaria como<strong> &#8216;La Promesa&#8217; (La 1).<\/strong> El informe tambi\u00e9n destaca que Vosdal (visionado en el mismo d\u00eda que la emisi\u00f3n en directo) concentra el 53% del diferido, mientras que el d\u00eda siguiente aporta el 15%.\u00a0 Adem\u00e1s, el consumo en diferido es ligeramente m\u00e1s femenino (<strong data-start=\"1760\" data-end=\"1775\">54% mujeres<\/strong>) y destaca especialmente en el tramo <strong data-start=\"1813\" data-end=\"1833\">45-64 a\u00f1os (44%)<\/strong>.<\/p>\n<p data-start=\"457\" data-end=\"805\">En paralelo, el informe <strong data-start=\"1980\" data-end=\"2018\">\u201cEl Rosco del Consumo Audiovisual\u201d<\/strong> de Barlovento Comunicaci\u00f3n\u00a0sit\u00faa en <strong data-start=\"2169\" data-end=\"2190\">diciembre de 2025<\/strong> el consumo total de v\u00eddeo en <strong data-start=\"2220\" data-end=\"2243\">302 minutos diarios<\/strong> por persona (5h 02m) en mayores de 18 a\u00f1os.\u00a0 Mientras tanto, la televisi\u00f3n logra 246 minutos, el ordenador, m\u00f3vil o tanlet 56 minutos.<\/p>\n<p data-start=\"457\" data-end=\"805\">Adem\u00e1s,\u00a0 Atresmedia, Mediaset y RTVE: as\u00ed se distribuyen los minutos en TV + digital. En el desglose del \u201crosco\u201d (18+), el informe atribuye <strong data-start=\"2706\" data-end=\"2720\">48 minutos<\/strong> a <strong data-start=\"2723\" data-end=\"2737\">Atresmedia<\/strong> (15,9% del total), <strong data-start=\"2757\" data-end=\"2771\">42 minutos<\/strong> a <strong data-start=\"2774\" data-end=\"2786\">Mediaset<\/strong> (14,0%) y <strong data-start=\"2797\" data-end=\"2811\">34 minutos<\/strong> a <strong data-start=\"2814\" data-end=\"2822\">RTVE<\/strong> (11,2%).\u00a0 Adem\u00e1s, <strong data-start=\"2882\" data-end=\"2893\">YouTube<\/strong> aporta <strong data-start=\"2901\" data-end=\"2915\">41 minutos<\/strong> (13,6%) y el resto se reparte entre otras cadenas de TV, el\u00a0 v\u00eddeo en Internet que no procede de Youtube, y el consumo de OTTs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, seg\u00fan el informe de Barlovento Comunicaci\u00f3n el diferido alcanz\u00f3 23,2 millones de espectadores \u00fanicos mensuales en Espa\u00f1a.<\/p>\n","protected":false},"author":10966,"featured_media":223499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6581,6072],"class_list":["post-235181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-ott","tag-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La televisi\u00f3n concentra el 81% del consumo audiovisual en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Seg\u00fan el informe de Barlovento Comunicaci\u00f3n el diferido alcanza 23,2 millones de espectadores \u00fanicos mensuales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=235181\" 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