{"id":235162,"date":"2026-02-09T12:23:52","date_gmt":"2026-02-09T11:23:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=235162"},"modified":"2026-02-09T16:51:45","modified_gmt":"2026-02-09T15:51:45","slug":"javier-garcia-pagan-country-manager-taboola","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=235162","title":{"rendered":"Javier Garc\u00eda Pag\u00e1n nuevo &#8216;country manager&#8217; de Taboola"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"5fa310f9-b223-4e13-9ebc-a2d7efec3238\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f156762a-6deb-4cd5-8f09-6eb66d1099fe\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"412\"><strong>Taboola, compa\u00f1\u00eda especializada en performance publicitario a gran escala, anuncia el nombramiento de Javier Garc\u00eda Pag\u00e1n como nuevo<em> country manager<\/em> para Espa\u00f1a y Portugal. El movimiento llega en un momento de expansi\u00f3n de la firma m\u00e1s all\u00e1 de la publicidad nativa.<\/strong><\/p>\n<p data-start=\"0\" data-end=\"412\">Todo ello con el objetivo de reforzar alianzas con marcas, agencias y grandes grupos editoriales. La empresa asegura atravesar un \u201cbuen momento\u201d en la regi\u00f3n, uno de sus mercados de mayor crecimiento, tras <strong>un 2025 marcado por el impulso de nuevas soluciones orientadas a mejorar la eficiencia de las campa\u00f1as<\/strong> y abrir nuevas v\u00edas de monetizaci\u00f3n para los medios.<\/p>\n<p data-start=\"750\" data-end=\"1176\">En <strong data-start=\"753\" data-end=\"772\">febrero de 2025<\/strong>, Taboola incorpor\u00f3 a su negocio <strong data-start=\"805\" data-end=\"816\">Realize<\/strong>, una plataforma concebida como motor de performance para anunciantes centrados en <strong data-start=\"899\" data-end=\"915\">conversiones<\/strong> m\u00e1s all\u00e1 de los canales tradicionales de <strong data-start=\"957\" data-end=\"976\">search y social<\/strong>. Desde su llegada al porfolio, la compa\u00f1\u00eda destaca mejoras \u201csignificativas\u201d en los resultados de campa\u00f1as de grandes anunciantes como <strong data-start=\"1111\" data-end=\"1133\">PortAventura World<\/strong> (Espa\u00f1a) o <strong data-start=\"1145\" data-end=\"1164\">El Corte Ingl\u00e9s<\/strong> (Portugal).<\/p>\n<p data-start=\"1178\" data-end=\"1481\">A este lanzamiento se sum\u00f3 <strong data-start=\"1205\" data-end=\"1219\">DeeperDive<\/strong>, un motor de respuestas para la web abierta impulsado por <strong data-start=\"1278\" data-end=\"1295\">IA generativa<\/strong> que permite a los publishers crear experiencias m\u00e1s completas y de mayor confianza para los usuarios, adem\u00e1s de habilitar oportunidades de monetizaci\u00f3n similares a las de las b\u00fasquedas.<\/p>\n<p data-start=\"1529\" data-end=\"1941\">En paralelo, la compa\u00f1\u00eda ha reforzado su presencia en el ecosistema editorial con acuerdos con algunos de los principales grupos del pa\u00eds. Entre ellos, la <strong data-start=\"1684\" data-end=\"1747\">gesti\u00f3n en exclusiva de la publicidad nativa de Prisa Media<\/strong>, las <strong data-start=\"1753\" data-end=\"1785\">recomendaciones de contenido<\/strong> en <strong>Atresmedia\u00a0Televisi\u00f3n y Radio<\/strong>, un acuerdo de exclusividad con <strong data-start=\"1855\" data-end=\"1873\">Prensa Ib\u00e9rica<\/strong> y la reciente <strong data-start=\"1888\" data-end=\"1902\">renovaci\u00f3n<\/strong> de su alianza con <strong data-start=\"1921\" data-end=\"1940\">Mediaset Espa\u00f1a<\/strong>.<\/p>\n<p data-start=\"2003\" data-end=\"2406\">Garc\u00eda Pag\u00e1n aterriza en <strong>Taboola<\/strong> con una trayectoria vinculada a la <strong data-start=\"2071\" data-end=\"2098\">publicidad y las ventas<\/strong>, tras ocupar posiciones de responsabilidad en compa\u00f1\u00edas como <strong data-start=\"2160\" data-end=\"2170\">Amazon<\/strong> y <strong data-start=\"2173\" data-end=\"2188\">X (Twitter)<\/strong>, donde fue <em>country manager<\/em> en<strong> Espa\u00f1a<\/strong>. Tambi\u00e9n ha estado ligado al crecimiento de cabeceras relevantes dentro de grupos como <strong data-start=\"2317\" data-end=\"2354\">Vocento, Prisa y Unidad Editorial<\/strong>. M\u00e1s recientemente, ejerci\u00f3 como <strong data-start=\"2388\" data-end=\"2405\">CEO de WEMASS<\/strong>.<\/p>\n<p data-start=\"2408\" data-end=\"2793\"><strong>\u201cAsumo este nuevo cap\u00edtulo con la responsabilidad que exige liderar el mercado en un momento clave para Taboola\u201d<\/strong>, se\u00f1ala el directivo. \u201cNuestra capacidad para generar performance publicitario a gran escala nos consolida como el socio estrat\u00e9gico de referencia. <strong>Mi objetivo es acelerar ese crecimiento<\/strong> y seguir demostrando el valor diferencial de la open web en Espa\u00f1a y Portugal\u201d, a\u00f1ade.<\/p>\n<p data-start=\"2795\" data-end=\"3062\">Seg\u00fan la compa\u00f1\u00eda, la nueva etapa buscar\u00e1 simplificar la ejecuci\u00f3n de campa\u00f1as de performance y hacerlas m\u00e1s eficientes, apoy\u00e1ndose en el <strong data-start=\"2933\" data-end=\"2967\">contenido exclusivo de Taboola<\/strong>, sus <strong data-start=\"2973\" data-end=\"2990\">datos propios<\/strong> y su tecnolog\u00eda de <strong data-start=\"3010\" data-end=\"3037\">inteligencia artificial<\/strong> para escalar resultados.<\/p>\n<p data-start=\"3135\" data-end=\"3533\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Javier Garc\u00eda Pag\u00e1n<\/strong> participar\u00e1 el <strong data-start=\"3196\" data-end=\"3225\">26 de febrero a las 10:00<\/strong> en el espacio <strong data-start=\"3240\" data-end=\"3258\">Arz\u00e1bal Retiro<\/strong> en la presentaci\u00f3n de la primera edici\u00f3n del estudio <strong data-start=\"3312\" data-end=\"3358\">\u201cEl estado actual del Performance: Espa\u00f1a\u201d<\/strong>, un informe de <strong>Taboola<\/strong> que re\u00fane an\u00e1lisis de profesionales del sector sobre <strong data-start=\"3435\" data-end=\"3460\">retos y oportunidades<\/strong> del marketing de performance y su impacto en el crecimiento empresarial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A este lanzamiento se sum\u00f3 DeeperDive, un motor de respuestas para la web abierta impulsado por IA generativa.<\/p>\n","protected":false},"author":10966,"featured_media":235167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-235162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Javier Garc\u00eda Pag\u00e1n nuevo &#039;country manager&#039; 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