{"id":234560,"date":"2026-01-30T12:50:22","date_gmt":"2026-01-30T11:50:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=234560"},"modified":"2026-01-30T13:56:50","modified_gmt":"2026-01-30T12:56:50","slug":"likedln-lidera-estrategia-digital-farmaceuticas-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=234560","title":{"rendered":"LinkedIn lidera la estrategia digital de m\u00e1s del 65% de las farmac\u00e9uticas en Espa\u00f1a"},"content":{"rendered":"<p data-start=\"196\" data-end=\"693\"><strong>En 2025 las redes sociales dejaron de ser un canal de difusi\u00f3n para convertirse en una herramienta de posicionamiento, conversaci\u00f3n y construcci\u00f3n de reputaci\u00f3n de las farmac\u00e9uticas espa\u00f1olas. En este aspecto, m\u00e1s del 65% de estas compa\u00f1\u00edas hizo uso de Linkedln como principal canal reputacional del sector.<\/strong><\/p>\n<p data-start=\"196\" data-end=\"693\">As\u00ed lo refleja el informe <em data-start=\"482\" data-end=\"543\">Posicionamiento digital de las compa\u00f1\u00edas farmac\u00e9uticas 2025<\/em>, elaborado por C\u00edcero Comunicaci\u00f3n, que analiza la actividad de <strong data-start=\"608\" data-end=\"627\">47 laboratorios<\/strong> en <strong data-start=\"631\" data-end=\"666\">LinkedIn, Instagram, X y TikTok<\/strong> a lo largo del \u00faltimo a\u00f1o. En t\u00e9rminos de interacci\u00f3n, <strong data-start=\"1031\" data-end=\"1046\">Kern Pharma<\/strong> y <strong data-start=\"1049\" data-end=\"1063\">Faes Farma<\/strong> destacan como las compa\u00f1\u00edas con mejores resultados anuales en esta plataforma.<\/p>\n<p data-start=\"1144\" data-end=\"1558\"><strong data-start=\"1144\" data-end=\"1157\">Instagram<\/strong> mantiene su peso como<strong> canal de conexi\u00f3n con audiencias m\u00e1s amplias gracias a un lenguaje visual que permite combinar divulgaci\u00f3n, concienciaci\u00f3n y mensajes corporativos.<\/strong> Seg\u00fan el informe, las estrategias que mejor funcionan son aquellas que sostienen una l\u00ednea editorial coherente y continuada en el tiempo. En este entorno, <strong>Kern Pharma<\/strong> lidera el ranking de interacciones, seguida por AbbVie y Cinfa.<\/p>\n<p data-start=\"1560\" data-end=\"1887\">En el caso de <strong data-start=\"1574\" data-end=\"1579\">X<\/strong>, el an\u00e1lisis lo sit\u00faa como<strong> un canal todav\u00eda relevante para la comunicaci\u00f3n en tiempo real y la participaci\u00f3n en conversaciones sectoriales.<\/strong> PharmaMar registra el mayor volumen de interacciones de su comunidad, mientras que CSL Vifor destaca por su nivel de engagement, uno de los m\u00e1s elevados de la muestra.<\/p>\n<p data-start=\"1889\" data-end=\"2273\">Por su parte, <strong data-start=\"1903\" data-end=\"1913\">TikTok<\/strong> sigue teniendo una presencia limitada en el ecosistema farmac\u00e9utico espa\u00f1ol. Durante el periodo analizado,<strong> solo Cinfa y Roche contaban con perfiles activos.<\/strong> Aun as\u00ed, el informe subraya el potencial de esta plataforma para generar alcance y engagement cuando se apuesta por contenidos educativos combinados con formatos de entretenimiento y apoyo publicitario.<\/p>\n<p data-start=\"2275\" data-end=\"2636\">M\u00e1s all\u00e1 del rendimiento por red social, el informe apunta a una conclusi\u00f3n com\u00fan: <strong data-start=\"2358\" data-end=\"2412\">publicar m\u00e1s no implica obtener mejores resultados<\/strong>. Las compa\u00f1\u00edas con mayor impacto digital son aquellas capaces de generar interacciones relevantes y construir un relato reconocible, apoyado en recursos visuales, formatos din\u00e1micos y una activaci\u00f3n real de la conversaci\u00f3n.<\/p>\n<p data-start=\"2638\" data-end=\"3070\" data-is-last-node=\"\" data-is-only-node=\"\">De cara a 2026, el an\u00e1lisis anticipa un cambio de enfoque en el que el <strong data-start=\"2709\" data-end=\"2763\">contenido gana protagonismo frente a la plataforma<\/strong>, impulsado por el consumo fragmentado y el avance de la inteligencia artificial y el GEO. En esta nueva etapa, <strong>humanizar el mensaje, aportar prop\u00f3sito y apostar por el v\u00eddeo,<\/strong> junto a formatos como carruseles y encuestas, se perfila como clave para reforzar la presencia digital del sector farmac\u00e9utico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De cara a 2026, el an\u00e1lisis elaborado por C\u00edcero Comunicaci\u00f3n anticipa un cambio de enfoque en el que el contenido gana protagonismo frente a la plataforma.<\/p>\n","protected":false},"author":10966,"featured_media":234566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[146,147,6179],"class_list":["post-234560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-linkedin","tag-redes-sociales","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 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