{"id":234302,"date":"2026-01-26T12:53:46","date_gmt":"2026-01-26T11:53:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=234302"},"modified":"2026-01-27T12:58:14","modified_gmt":"2026-01-27T11:58:14","slug":"filorga-elige-a-true-como-agencia-para-su-estrategia-de-social-media-e-influencia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=234302","title":{"rendered":"Filorga elige a True como agencia para su estrategia de social media e influencia"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"92a334d5-075c-46ce-96c6-e252f10226db\" data-testid=\"conversation-turn-30\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"676cd3ed-9c9c-48bb-9bc4-6f5239e86e70\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"111\" data-end=\"552\"><strong>Filorga, laboratorio franc\u00e9s pionero en cosm\u00e9tica antiedad, selecciona a True como su nueva agencia de comunicaci\u00f3n en Espa\u00f1a para impulsar la estrategia de social media e influencia de la marca. <\/strong><\/p>\n<p data-start=\"111\" data-end=\"552\">La agencia asumir\u00e1 el dise\u00f1o y la implementaci\u00f3n del <strong data-start=\"377\" data-end=\"421\">plan estrat\u00e9gico de influencia para 2026<\/strong>, con el objetivo de reforzar el posicionamiento de Filorga y consolidar un ecosistema social alineado con los valores de la firma. Seg\u00fan detalla la compa\u00f1\u00eda, la colaboraci\u00f3n buscar\u00e1 <strong data-start=\"610\" data-end=\"698\">reforzar el v\u00ednculo hist\u00f3rico de Filorga con la investigaci\u00f3n en el cuidado antiedad<\/strong>, trasladar con mayor claridad su <strong data-start=\"732\" data-end=\"759\">credibilidad cient\u00edfica<\/strong> y construir una estrategia de influencia con visi\u00f3n de largo plazo.<\/p>\n<p data-start=\"111\" data-end=\"552\">El plan pondr\u00e1 el foco en <strong data-start=\"854\" data-end=\"876\">Instagram y TikTok<\/strong>, combinando <strong data-start=\"889\" data-end=\"960\">contenidos divulgativos, voces expertas y colaboraciones sostenidas<\/strong>. La propuesta desarrollada por True se apoya en uno de los principales diferenciales de Filorga: su <strong data-start=\"1062\" data-end=\"1088\">origen m\u00e9dico-est\u00e9tico<\/strong>, su inversi\u00f3n en <strong data-start=\"1106\" data-end=\"1113\">I+D<\/strong> y la eficacia <strong data-start=\"1128\" data-end=\"1152\">cl\u00ednicamente probada<\/strong> de sus f\u00f3rmulas.<\/p>\n<p data-start=\"111\" data-end=\"552\">En este sentido, <strong>Lorena Javierre<\/strong>, <em>managing director<\/em> de <strong>True<\/strong>, ha subrayado que el objetivo pasa por convertir la influencia en un activo estrat\u00e9gico capaz de generar confianza en el tiempo: \u201cEl reto pasa por convertir la influencia en un verdadero activo estrat\u00e9gico para la marca, capaz de generar confianza y relevancia a largo plazo.<\/p>\n<p data-start=\"111\" data-end=\"552\">En un sector como el de la dermocosm\u00e9tica, la credibilidad no se construye desde impactos puntuales\u201d. Con esta adjudicaci\u00f3n, True refuerza su posici\u00f3n como socio estrat\u00e9gico y creativo en proyectos de comunicaci\u00f3n que requieren rigor y visi\u00f3n a largo plazo, especialmente en \u00e1mbitos regulados como <strong data-start=\"1805\" data-end=\"1838\">farma, salud y dermocosm\u00e9tica<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La agencia asumir\u00e1 el dise\u00f1o y el plan estrat\u00e9gico de influencia para 2026, con el objetivo de reforzar el posicionamiento del laboratorio franc\u00e9s.<\/p>\n","protected":false},"author":10966,"featured_media":234303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,148],"class_list":["post-234302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Filorga elige a True como agencia para su estrategia de social media<\/title>\n<meta name=\"description\" content=\"La agencia asumir\u00e1 el dise\u00f1o y el plan estrat\u00e9gico de influencia para 2026 para reforzar el posicionamiento del laboratorio franc\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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