{"id":234127,"date":"2026-01-23T10:59:18","date_gmt":"2026-01-23T09:59:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=234127"},"modified":"2026-01-23T14:55:14","modified_gmt":"2026-01-23T13:55:14","slug":"aevea-renueva-presidencia-mariano-rodriguez-marca-ruta-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=234127","title":{"rendered":"AEVEA renueva la presidencia de Mariano Rodr\u00edguez y marca el rumbo de 2026"},"content":{"rendered":"

La Asamblea General de AEVEA (Agencias de Eventos Espa\u00f1olas Asociadas), celebrada en Rafaelhoteles Atocha, en Madrid, ratifica la continuidad de Mariano Rodr\u00edguez (Mediapro Events) como presidente, afrontando as\u00ed el segundo a\u00f1o de mandato de la actual Junta Directiva. <\/strong><\/p>\n

La reelecci\u00f3n, enmarcada en la hoja de ruta 2025\u20132026<\/strong>, refleja la confianza de los socios en el trabajo desarrollado y en la estrategia marcada para el pr\u00f3ximo ejercicio. AEVEA,<\/strong> que en la actualidad agrupa a 85 agencias<\/strong> repartidas por toda Espa\u00f1a, inicia esta nueva etapa desde una posici\u00f3n de estabilidad y crecimiento<\/strong>, con el objetivo de seguir fortaleciendo la industria de los eventos y consolidar su papel como referente profesional e institucional.<\/p>\n

\u201cEste segundo a\u00f1o de mandato nos permite profundizar en el trabajo iniciado, consolidar proyectos estrat\u00e9gicos y seguir aportando valor real a nuestras agencias<\/strong>\u201d, subray\u00f3 Mariano Rodr\u00edguez, insistiendo en una visi\u00f3n \u201ccompartida\u201d y un crecimiento \u201csostenido y responsable\u201d a largo plazo.<\/p>\n

Junta Directiva de AEVEA<\/h2>\n

La Junta Directiva mantiene su composici\u00f3n, garantizando coherencia en la toma de decisiones. Junto a Mariano Rodr\u00edguez<\/strong>, contin\u00faan:<\/p>\n

    \n
  • \n

    Ariadna Sendra (Estudi Ferran Sendra)<\/strong>, vicepresidenta<\/p>\n<\/li>\n

  • \n

    B\u00e1rbara Fraguas (El Ba\u00fal de las Piqu\u00e9)<\/strong>, secretaria<\/p>\n<\/li>\n

  • \n

    Pedro Pablo P\u00e9rez (Fazeta)<\/strong>, tesorero<\/p>\n<\/li>\n

  • \n

    Vocales: Jos\u00e9 Ignacio Hern\u00e1ndez (Experientia)<\/strong>, C\u00e9sar Gonz\u00e1lez (SOMOS Experiences)<\/strong>, Rafael Gonz\u00e1lez (Inusual Events)<\/strong>, Ander Bilbao (Beon)<\/strong>, Rudolf Rannegger (MCI Spain)<\/strong> y \u00c1lex Tejedor (The Yellow B)<\/strong><\/p>\n<\/li>\n<\/ul>\n

    Adem\u00e1s, se incorpora en esta nueva etapa como vocal Casandra Mansilla (Tower Bridge)<\/strong>. La continuidad del equipo directivo permitir\u00e1, seg\u00fan la Asociaci\u00f3n, avanzar con una visi\u00f3n com\u00fan en un momento en el que AEVEA se ha consolidado como actor clave en la profesionalizaci\u00f3n del sector, impulsando hitos como el convenio colectivo<\/strong>, el aumento de agencias asociadas, el desarrollo de programas formativos<\/strong> y la creaci\u00f3n de iniciativas propias como los AEVEA AWARDS<\/strong>, que este a\u00f1o se celebrar\u00e1n el 17 de febrero de 2026<\/strong> en el Palacio Municipal de IFEMA<\/strong>.<\/p>\n

    Prioridades para 2026<\/h2>\n

    La hoja de ruta de AEVEA<\/strong> para 2026 se articula sobre la consolidaci\u00f3n institucional y el crecimiento del sector, con varios ejes estrat\u00e9gicos:<\/p>\n

      \n
    • \n

      Expansi\u00f3n y digitalizaci\u00f3n:<\/strong> objetivo de alcanzar 100 agencias<\/strong> asociadas al cierre de 2026 y culminar la transformaci\u00f3n digital interna para optimizar servicios.<\/p>\n<\/li>\n

    • \n

      Excelencia y regulaci\u00f3n:<\/strong> impulso de un modelo propio de certificaci\u00f3n de buenas pr\u00e1cticas<\/strong> en calidad y sostenibilidad, adem\u00e1s de continuar el desarrollo del convenio colectivo<\/strong> para un marco competitivo y transparente.<\/p>\n<\/li>\n

    • \n

      Capacitaci\u00f3n del talento:<\/strong> bajo el paraguas de AEVEA&Co<\/strong>, prioridad a la formaci\u00f3n de equipos directivos y refuerzo de alianzas con universidades y centros acad\u00e9micos.<\/p>\n<\/li>\n

    • \n

      Networking estrat\u00e9gico:<\/strong> creaci\u00f3n de nuevos espacios de colaboraci\u00f3n entre agencias, marcas y proveedores para aumentar oportunidades de negocio y visibilidad del marketing experiencial.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      La Junta Directiva mantiene su composici\u00f3n con la incorporaci\u00f3n en esta nueva etapa como vocal de Casandra Mansilla (Tower Bridge).<\/p>\n","protected":false},"author":10966,"featured_media":234128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6121,2464],"class_list":["post-234127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-eventos","tag-comunicacion"],"acf":[],"yoast_head":"\nAEVEA renueva la presidencia de Mariano Rodr\u00edguez<\/title>\n<meta name=\"description\" content=\"La Junta Directiva mantiene su composici\u00f3n con la incorporaci\u00f3n en esta nueva etapa como vocal de Casandra Mansilla (Tower Bridge).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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