{"id":233353,"date":"2026-01-12T13:08:55","date_gmt":"2026-01-12T12:08:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=233353"},"modified":"2026-01-12T16:37:53","modified_gmt":"2026-01-12T15:37:53","slug":"llyc-integra-china-reorganiza-area-creativa-creative-advertising","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233353","title":{"rendered":"LLYC integra CHINA y reorganiza su \u00e1rea creativa bajo Creative &#038; Advertising"},"content":{"rendered":"<p data-start=\"115\" data-end=\"592\"><strong>LLYC inicia el a\u00f1o con una reorganizaci\u00f3n de su estructura creativa para reforzar su posicionamiento como actor relevante en el mercado. La consultora unifica sus capacidades bajo una nueva \u00e1rea, Creative &amp; Advertising, que integrar\u00e1 los equipos de Creative, Client Leadership, Branding &amp; Planning, Social &amp; Influence, Brand PR y Branded Content. Como parte del movimiento, la marca CHINA desaparece al quedar integrada de forma definitiva en LLYC.<\/strong><\/p>\n<p data-start=\"594\" data-end=\"1061\">En Europa, la unidad estar\u00e1 liderada por <strong data-start=\"635\" data-end=\"654\">Gemma Guti\u00e9rrez<\/strong>, como <strong>directora general de <em>marketing solutions<\/em><\/strong><em>,<\/em> y por <strong data-start=\"713\" data-end=\"727\">Rafa Ant\u00f3n<\/strong>, que se mantiene como <strong>director creativo global<\/strong>. En la pr\u00e1ctica, LLYC y CHINA ya ven\u00edan trabajando de forma conjunta en proyectos publicitarios bajo una misma direcci\u00f3n y filosof\u00eda, compartiendo procesos y cultura en campa\u00f1as para clientes como <strong data-start=\"976\" data-end=\"1060\">Vodafone, Repsol, Caixabank, Adolfo Dom\u00ednguez, Sol\u00e1n de Cabras, Mediaset o IFEMA<\/strong>.<\/p>\n<p data-start=\"1147\" data-end=\"1637\">La nueva Creative &amp; Advertising suma el talento y la experiencia de ambas estructuras y se organiza con <strong data-start=\"1251\" data-end=\"1271\">Rafa Gil Fuentes<\/strong> y <strong data-start=\"1274\" data-end=\"1300\">Julio Alonso Caballero<\/strong> en la <strong data-start=\"1307\" data-end=\"1339\">direcci\u00f3n creativa ejecutiva<\/strong>. Al frente del resto de verticales se sit\u00faan <strong data-start=\"1385\" data-end=\"1401\">Mayte Flores<\/strong> (Client Leadership), <strong data-start=\"1423\" data-end=\"1442\">Patricia Cavada<\/strong> (Branding &amp; Planning), <strong data-start=\"1466\" data-end=\"1479\">Isis Boet<\/strong> (Social &amp; Influence) y <strong data-start=\"1503\" data-end=\"1519\">M\u00f3nica Acero<\/strong> (Brand PR). En conjunto, el \u00e1rea re\u00fane <strong data-start=\"1559\" data-end=\"1586\">hasta 140 profesionales<\/strong> en las oficinas de <strong data-start=\"1606\" data-end=\"1636\">Madrid, Barcelona y Lisboa<\/strong>.<\/p>\n<p data-start=\"1639\" data-end=\"2080\">Gemma Guti\u00e9rrez enmarca el movimiento como un salto de ambici\u00f3n: la compa\u00f1\u00eda proyecta \u201cuna agencia creativa de mayor tama\u00f1o\u201d, capaz de combinar <strong data-start=\"1783\" data-end=\"1844\">visi\u00f3n estrat\u00e9gica, craft creativo y una oferta integrada<\/strong> para ayudar a los clientes a \u201cincrementar y proteger el valor\u201d de sus marcas. Adem\u00e1s, subraya que la nueva unidad se apoya en el resto del ecosistema de la firma, incluidos los equipos de <strong data-start=\"2033\" data-end=\"2055\">Deep Learning &amp; IA<\/strong> y <strong data-start=\"2058\" data-end=\"2079\">Digital Marketing<\/strong>.<\/p>\n<p data-start=\"2082\" data-end=\"2339\">Por su parte, <strong>Rafa Ant\u00f3n se\u00f1ala que la integraci\u00f3n busca honrar el legado de CHINA<\/strong> \u201csiendo m\u00e1s nosotros que nunca\u201d y reforzando la apuesta por un trabajo \u201cs\u00f3lido y bien hecho\u201d, al concentrar en un solo espacio el talento creativo y la mirada de los equipos.<\/p>\n<h2 data-start=\"2341\" data-end=\"2393\">Marketing Solutions en Europa: 210 profesionales<\/h2>\n<p data-start=\"2394\" data-end=\"2576\">Seg\u00fan la firma, el equipo de <strong data-start=\"2423\" data-end=\"2446\">Marketing Solutions<\/strong> de LLYC en Europa suma <strong data-start=\"2470\" data-end=\"2491\">210 profesionales<\/strong> repartidos entre <strong data-start=\"2509\" data-end=\"2575\">Creative &amp; Advertising, Deep Learning &amp; IA y Digital Marketing<\/strong>. El socio y <strong data-start=\"2589\" data-end=\"2626\">CEO <em>global de marketing solutions<\/em><\/strong>, <strong data-start=\"2628\" data-end=\"2645\">Adolfo Corujo<\/strong>, explica que este paso culmina el proceso de integraci\u00f3n de capacidades creativas iniciado en 2021. Desde entonces, los servicios publicitarios en los <strong data-start=\"2797\" data-end=\"2810\">13 pa\u00edses<\/strong> en los que opera la compa\u00f1\u00eda se han convertido en una parte esencial de su propuesta a clientes, \u201cformalizando\u201d una forma de trabajo enfocada en soluciones que combinan disciplinas y aprovechan sus ventajas de manera integrada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva Creative &#038; Advertising suma el talento y la experiencia de ambas estructuras y se organiza con Rafa Gil Fuentes y Julio Alonso Caballero en la direcci\u00f3n creativa ejecutiva.<\/p>\n","protected":false},"author":10966,"featured_media":233357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2464,871,6526],"class_list":["post-233353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-comunicacion","tag-empresas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LLYC integra CHINA y reorganiza su \u00e1rea creativa con Creative &amp; 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