{"id":233346,"date":"2026-01-12T12:48:02","date_gmt":"2026-01-12T11:48:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=233346"},"modified":"2026-01-12T16:54:00","modified_gmt":"2026-01-12T15:54:00","slug":"marley-spoon-nombra-tbwa-espana-partner-creativo-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233346","title":{"rendered":"Marley Spoon nombra a TBWA\\Espa\u00f1a partner creativo global"},"content":{"rendered":"<p data-start=\"120\" data-end=\"554\"><strong>Marley Spoon, proveedor de kits de comida Direct to Consumer orientados a facilitar y hacer m\u00e1s placentero cocinar en casa, ha elegido a TBWA\\Espa\u00f1a como su partner creativo global. El acuerdo abre una nueva fase de consolidaci\u00f3n internacional para la compa\u00f1\u00eda, que se apoya en la agencia del Grupo Omnicom para liderar el desarrollo estrat\u00e9gico y creativo de la marca en todos los mercados en los que opera.<\/strong><\/p>\n<p data-start=\"556\" data-end=\"1191\">Fundada en <strong data-start=\"567\" data-end=\"575\">2014<\/strong>, Marley Spoon est\u00e1 presente en <strong data-start=\"607\" data-end=\"645\">Estados Unidos, Australia y Europa<\/strong>, donde se ha posicionado como un actor relevante dentro del sector de la comida a domicilio. La compa\u00f1\u00eda articula su propuesta a trav\u00e9s de una <strong data-start=\"789\" data-end=\"827\">plataforma digital \u201cdigital first\u201d<\/strong>, dise\u00f1ada para simplificar la planificaci\u00f3n y compra de comidas mediante un <strong data-start=\"904\" data-end=\"937\">modelo de suscripci\u00f3n semanal<\/strong> con <strong data-start=\"942\" data-end=\"978\">entregas programadas a domicilio<\/strong>. A su cat\u00e1logo de kits saludables \u2014seleccionados e inspirados por chefs\u2014 suma <strong data-start=\"1057\" data-end=\"1078\">platos preparados<\/strong> y <strong data-start=\"1081\" data-end=\"1105\">productos de mercado<\/strong>, con el objetivo de cubrir distintos momentos de consumo y necesidades nutricionales.<\/p>\n<p data-start=\"1255\" data-end=\"1547\">En un escenario de crecimiento internacional, <strong>Marley Spoon<\/strong> busca reforzar su posicionamiento y construir una comunicaci\u00f3n m\u00e1s homog\u00e9nea. TBWA\\Espa\u00f1a asumir\u00e1 el <strong data-start=\"1415\" data-end=\"1435\">liderazgo global<\/strong> de la estrategia y creatividad para asegurar una narrativa consistente y adaptable a las diferentes geograf\u00edas. Paulo Areas, <em>chief creative officer and head of business transformation <\/em>en <strong>TBWA\\Espa\u00f1a.<\/strong><\/p>\n<p data-start=\"1255\" data-end=\"1547\">\u201cEn TBWA creemos que las marcas m\u00e1s relevantes son aquellas que se atreven a desafiar el <em data-start=\"1782\" data-end=\"1794\">status quo<\/em>. Nuestra filosof\u00eda <strong data-start=\"1814\" data-end=\"1829\">Disruption<\/strong> es precisamente eso: identificar las convenciones de la categor\u00eda y convertirlas en oportunidades de crecimiento\u201d. Desde<strong> Marley Spoon<\/strong>, Cristina Correia, <strong data-start=\"1984\" data-end=\"2006\">VP Brand Marketing<\/strong>, destaca la elecci\u00f3n por la capacidad de convertir <em data-start=\"2058\" data-end=\"2068\">insights<\/em> en ideas de campa\u00f1a:<strong> \u201cElegimos a TBWA como partner por su experiencia global<\/strong> y su capacidad creativa para transformar insights potentes en ideas de campa\u00f1a de marca.<\/p>\n<p data-start=\"1255\" data-end=\"1547\">Desde la estrategia hasta el desarrollo conceptual y la ejecuci\u00f3n, nos impresion\u00f3 la colaboraci\u00f3n y dedicaci\u00f3n del equipo al proyecto\u201d. En la misma l\u00ednea, <strong>Federico Rossi<\/strong>, CMO de <strong>Marley Spoon<\/strong>, subraya el encaje internacional: <strong>\u201cDada la presencia global de Marley Spoon, era fundamental encontrar un partner con una s\u00f3lida experiencia<\/strong> internacional, y TBWA aporta la creatividad estrat\u00e9gica necesaria para acelerar el crecimiento en nuestras distintas geograf\u00edas\u201d.<\/p>\n<p data-start=\"2767\" data-end=\"3115\">La alianza tambi\u00e9n consolida la presencia internacional de TBWA y su apuesta por trabajar con compa\u00f1\u00edas que impulsan <strong data-start=\"2884\" data-end=\"2940\">innovaci\u00f3n, sostenibilidad y transformaci\u00f3n cultural<\/strong> mediante la creatividad, en un momento en el que el <em data-start=\"2993\" data-end=\"3013\">Direct to Consumer<\/em> y los modelos de suscripci\u00f3n buscan diferenciarse no solo por producto, sino por marca y experiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda simplificar la planificaci\u00f3n y compra de comidas mediante un modelo de suscripci\u00f3n semanal con entregas a domicilio.<\/p>\n","protected":false},"author":10966,"featured_media":233348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-233346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marley Spoon nombra a TBWA\\Espa\u00f1a partner creativo global<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda simplificar la planificaci\u00f3n y compra de comidas mediante un modelo de suscripci\u00f3n semanal con entregas a domicilio.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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