{"id":233285,"date":"2026-01-09T12:07:57","date_gmt":"2026-01-09T11:07:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=233285"},"modified":"2026-01-09T12:07:57","modified_gmt":"2026-01-09T11:07:57","slug":"estopa-protagoniza-la-nueva-campana-de-colacao-tan-unico-como-tu-o-tu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233285","title":{"rendered":"Estopa protagoniza la nueva campa\u00f1a de ColaCao, &#8216;Tan \u00fanico como t\u00fa&#8217; o T\u00fa\u201d"},"content":{"rendered":"<p>Bajo el eslogan \u201cTan \u00danico Como T\u00fa\u201d, <strong>la propuesta destaca c\u00f3mo momentos aparentemente sencillos pueden transformarse en experiencias especiales<\/strong>. En este contexto, ColaCao se presenta como un aliado natural del d\u00eda a d\u00eda, asociado al hogar, la pausa y una actitud positiva ante la vida.<\/p>\n<p>La campa\u00f1a incluye dos piezas audiovisuales. En la primera, Jos\u00e9 y David Mu\u00f1oz aparecen disfrutando de un ColaCao en su bar \u201cde siempre\u201d, reflejando la cercan\u00eda y la complicidad de un entorno familiar. Un gesto tan cotidiano como pedir un ColaCao se convierte as\u00ed en un ritual que invita a hacer una pausa y afrontar el d\u00eda con optimismo.<\/p>\n<p>La segunda pieza est\u00e1 ambientada en el hogar y muestra a los hermanos manteniendo una conversaci\u00f3n telef\u00f3nica mientras preparan un ColaCao. A trav\u00e9s del recuerdo de su abuela prepar\u00e1ndoles esta bebida, la escena <strong>conecta con la nostalgia y con la capacidad de la marca para evocar recuerdos de infancia y de familia<\/strong>, reforzando su papel como un ritual presente a lo largo de la vida.<\/p>\n<p><iframe loading=\"lazy\" title=\"ColaCao - Lo de siempre\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pbxvUD090BM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"ColaCao - El de la abuela\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hJEIwCdLE00?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Seg\u00fan la compa\u00f1\u00eda, <strong>Estopa encarna los valores de ColaCao gracias a una trayectoria marcada por la autenticidad y la fidelidad a su esencia, aspectos que conectan con la identidad de la marca<\/strong>. La campa\u00f1a tendr\u00e1 presencia en televisi\u00f3n, radio, medios digitales y exteriores, con el objetivo de seguir fortaleciendo la conexi\u00f3n emocional con los consumidores.<\/p>\n<p><strong>Amalia Cervantes, <em>marketing manager<\/em> de ColaCao<\/strong>, ha se\u00f1alado que la campa\u00f1a busca poner en valor la importancia de parar un momento y afrontar la vida con una actitud m\u00e1s positiva, destacando que Estopa representa de forma natural esa autenticidad y esa manera \u00fanica de estar en el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ColaCao ha presentado una nueva campa\u00f1a protagonizada por Estopa, uno de los grupos m\u00e1s populares de la m\u00fasica espa\u00f1ola. Desarrollada por Contrapunto BBDO, la acci\u00f3n pone el foco en la autenticidad, la cercan\u00eda y la importancia de los peque\u00f1os gestos cotidianos, valores que forman parte del ADN de la marca desde sus or\u00edgenes.<\/p>\n","protected":false},"author":14,"featured_media":233290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-233285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estopa protagoniza la nueva campa\u00f1a de ColaCao, &#039;Tan \u00fanico como t\u00fa&#039; o T\u00fa\u201d - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=233285\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estopa protagoniza la nueva campa\u00f1a de ColaCao, &#039;Tan \u00fanico como t\u00fa&#039; o T\u00fa\u201d - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"ColaCao ha presentado una nueva campa\u00f1a protagonizada por Estopa, uno de los grupos m\u00e1s populares de la m\u00fasica espa\u00f1ola. 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