{"id":233276,"date":"2026-01-09T11:47:17","date_gmt":"2026-01-09T10:47:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=233276"},"modified":"2026-01-09T11:47:17","modified_gmt":"2026-01-09T10:47:17","slug":"seat-sortea-nuevo-ibiza-nuevo-arona-copa-rey","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233276","title":{"rendered":"SEAT sortea el nuevo Ibiza y el nuevo Arona en la Copa del Rey"},"content":{"rendered":"<p data-start=\"112\" data-end=\"517\"><strong>La Copa del Rey suma este a\u00f1o un ingrediente m\u00e1s a su lista de historias inesperadas: la posibilidad de salir del estadio con coche nuevo. SEAT ha lanzado \u201cP\u00eddelo en el campo\u201d, una campa\u00f1a ideada por 14 Agency para ganar notoriedad como patrocinador oficial de la Final de la Copa del Rey.<\/strong><\/p>\n<p data-start=\"112\" data-end=\"517\"><strong>Al hacerlo, SEAT ha conectando con uno de los c\u00f3digos m\u00e1s reconocibles del f\u00fatbol: las pancartas en la grada. <\/strong>La acci\u00f3n aprovecha el calendario de la competici\u00f3n y el lanzamiento, previsto para <strong data-start=\"603\" data-end=\"620\">enero de 2026<\/strong>, del <strong data-start=\"626\" data-end=\"646\">Nuevo SEAT Ibiza<\/strong> y el <strong data-start=\"652\" data-end=\"672\">Nuevo SEAT Arona<\/strong>.<\/p>\n<p data-start=\"112\" data-end=\"517\">La mec\u00e1nica es simple: los aficionados que quieran participar deber\u00e1n <strong data-start=\"744\" data-end=\"805\">mostrar pancartas originales durante los partidos de Copa<\/strong> \u201cpidiendo\u201d su SEAT, emulando la tradici\u00f3n de acudir al estadio con mensajes dirigidos a jugadores (habitualmente para pedir camisetas o recuerdos).<\/p>\n<p data-start=\"955\" data-end=\"1188\">La campa\u00f1a se activ\u00f3 el <strong data-start=\"979\" data-end=\"993\">7 de enero<\/strong> y permanecer\u00e1 vigente <strong data-start=\"1016\" data-end=\"1045\">hasta despu\u00e9s de la Final<\/strong>, momento en el que se realizar\u00e1 el <strong data-start=\"1081\" data-end=\"1091\">sorteo<\/strong> de ambos modelos entre quienes hayan participado <strong data-start=\"1141\" data-end=\"1187\">desde octavos de final hasta la gran final<\/strong>.<\/p>\n<p data-start=\"1190\" data-end=\"1642\">En cuanto a difusi\u00f3n, \u201cP\u00eddelo en el campo\u201d tendr\u00e1 recorrido en <strong data-start=\"1253\" data-end=\"1271\">redes sociales<\/strong>, <strong data-start=\"1273\" data-end=\"1293\">medios digitales<\/strong> y <strong data-start=\"1296\" data-end=\"1321\">medios especializados<\/strong>, como la <strong data-start=\"1331\" data-end=\"1351\">prensa deportiva<\/strong>, adem\u00e1s de <strong data-start=\"1363\" data-end=\"1408\">acciones especiales en distintos estadios<\/strong> y activaciones en la <strong data-start=\"1430\" data-end=\"1463\">red de concesionarios de SEAT<\/strong>. Con este despliegue, la marca busca capitalizar la emoci\u00f3n del torneo y trasladar su patrocinio a una participaci\u00f3n visible, viral y plenamente integrada en la cultura de grada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para ello, junto a Agency 14 , la marca llev\u00f3 a cabo \u201cP\u00eddelo en el campo\u201d, una campa\u00f1a ideada para ganar notoriedad como patrocinador oficial de la Final de la Copa del Rey.<\/p>\n","protected":false},"author":10966,"featured_media":233279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,6109],"class_list":["post-233276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-patrocinio-deportivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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