{"id":233267,"date":"2026-01-09T10:55:53","date_gmt":"2026-01-09T09:55:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=233267"},"modified":"2026-01-09T12:38:52","modified_gmt":"2026-01-09T11:38:52","slug":"tiktok-fifa-acuerdo-plataforma-preferente-mundial-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233267","title":{"rendered":"TikTok y la FIFA alcanzan un acuerdo de plataforma preferente para el Mundial 2026"},"content":{"rendered":"<p><strong>TikTok y la FIFA han alcanzado un acuerdo por el que la plataforma se convierte en la primera \u201cplataforma preferente\u201d del organismo para mejorar la cobertura y el acceso a contenidos vinculados a la Copa Mundial de la FIFA 2026.<\/strong><\/p>\n<p>El acuerdo, <strong>vigente hasta finales de 2026<\/strong>, busca reforzar la promoci\u00f3n de contenido original para aficionados y creadores como parte de la estrategia de la FIFA en redes sociales.<\/p>\n<p>La colaboraci\u00f3n se articular\u00e1 en torno al centro de informaci\u00f3n tem\u00e1tico del torneo dentro de TikTok, que<strong> incluir\u00e1 im\u00e1genes exclusivas, contenido espec\u00edfico sobre las 48 selecciones<\/strong>, informaci\u00f3n de partidos y venta de entradas, adem\u00e1s de incentivos como pegatinas, efectos personalizados y funciones de gamificaci\u00f3n apoyadas en TikTok GamePlan.<\/p>\n<p>Entre las principales novedades, <strong>FIFA y TikTok lanzar\u00e1n por primera vez un programa global para creadores de contenido<\/strong>, que dar\u00e1 acceso a un grupo selecto de perfiles a momentos exclusivos como ruedas de prensa y sesiones de entrenamiento. Adem\u00e1s, un conjunto m\u00e1s amplio de creadores podr\u00e1 utilizar im\u00e1genes de archivo de la FIFA para generar contenido.<\/p>\n<p>El acuerdo tambi\u00e9n <strong>contempla ventajas para los titulares de derechos audiovisuales<\/strong>, que podr\u00e1n acceder a opciones de retransmisi\u00f3n en directo de momentos de los partidos, publicar v\u00eddeos personalizados y utilizar contenido especial producido por la FIFA para TikTok. Asimismo,<strong> las cadenas podr\u00e1n monetizar su cobertura mediante formatos publicitarios premium de TikTok<\/strong>. La plataforma, por \u00faltimo, aplicar\u00e1 pol\u00edticas contra la pirater\u00eda para proteger la propiedad intelectual de la FIFA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acuerdo, vigente hasta finales de 2026, impulsar\u00e1 contenido exclusivo, creadores y nuevas f\u00f3rmulas de monetizaci\u00f3n para los titulares de derechos audiovisuales.<\/p>\n","protected":false},"author":30,"featured_media":233268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226,2227,2341],"class_list":["post-233267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok y la FIFA firman un acuerdo de 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