{"id":233253,"date":"2026-01-09T10:37:50","date_gmt":"2026-01-09T09:37:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=233253"},"modified":"2026-01-09T12:42:02","modified_gmt":"2026-01-09T11:42:02","slug":"cristina-fragua-nueva-directora-de-comunicacion-de-merck-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233253","title":{"rendered":"Cristina Fragua, nueva directora de comunicaci\u00f3n de Merck Espa\u00f1a"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda de ciencia y tecnolog\u00eda Merck ha anunciado el nombramiento de Cristina Fragua como nueva directora de comunicaci\u00f3n, pasando a formar parte del equipo directivo de Merck Espa\u00f1a.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fragua se incorpor\u00f3 a la compa\u00f1\u00eda en 2019 como communication specialist y recientemente ha ocupado la posici\u00f3n de communication manager, en la que ha liderado la estrategia de comunicaci\u00f3n del negocio, ha promovido campa\u00f1as de concienciaci\u00f3n de gran impacto y ha formado parte de hitos y proyectos corporativos locales e internacionales, explican desde Merck.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCristina ha demostrado a lo largo de estos a\u00f1os un s\u00f3lido compromiso, visi\u00f3n estrat\u00e9gica y capacidad de colaboraci\u00f3n, cualidades clave para la organizaci\u00f3n\u201d, ha expuesto <strong>Manuel Zafra<\/strong>, presidente de<strong> Merck Espa\u00f1a<\/strong>. \u201cEstoy convencido de que, en su nueva posici\u00f3n, seguir\u00e1 contribuyendo de manera decisiva a fortalecer nuestra reputaci\u00f3n y a promover el crecimiento sostenible de la compa\u00f1\u00eda\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Licenciada en periodismo por la Universidad Francisco de Vitoria de Madrid y con un m\u00e1ster en comunicaci\u00f3n corporativa y marketing internacional por EAE Business School, Fragua cuenta con m\u00e1s de diez a\u00f1os de experiencia en comunicaci\u00f3n corporativa especializada en el sector salud desde que comenzase su trayectoria en la divisi\u00f3n de Healthcare de la consultora de comunicaci\u00f3n Weber Shandwick, donde trabaj\u00f3 asesorando a diversas compa\u00f1\u00edas del sector farmac\u00e9utico.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma promociona a la que fuera su communication manager, que pasa a formar parte del equipo directivo. <\/p>\n","protected":false},"author":29,"featured_media":233260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,6526],"class_list":["post-233253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-comunicacion","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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