{"id":233240,"date":"2026-01-09T09:18:21","date_gmt":"2026-01-09T08:18:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=233240"},"modified":"2026-01-09T12:39:58","modified_gmt":"2026-01-09T11:39:58","slug":"el-consumo-ott-disparo-374-millones-usuarios-mensuales-espanoles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233240","title":{"rendered":"Las OTT&#8217;s alcanzaron 37,4 millones de usuarios mensuales espa\u00f1oles en 2025"},"content":{"rendered":"<p data-start=\"107\" data-end=\"544\"><strong>Las plataformas de v\u00eddeo bajo demanda (OTT) ya forman parte del consumo audiovisual cotidiano de la poblaci\u00f3n conectada en Espa\u00f1a. El Bar\u00f3metro OTT Multidispositivo de Barlovento Comunicaci\u00f3n (12\u00aa ola, diciembre de 2025) estima 37,4 millones de usuarios \u00fanicos mensuales y una cobertura poblacional del 96,0%, contabilizando el acceso desde la televisi\u00f3n, tablet, m\u00f3vil y ordenador.<\/strong><\/p>\n<p data-start=\"546\" data-end=\"935\">La intensidad de uso tambi\u00e9n se refleja en el dato diario: el informe sit\u00faa en <strong data-start=\"625\" data-end=\"642\">34,9 millones<\/strong> los <strong data-start=\"647\" data-end=\"674\">usuarios \u00fanicos diarios<\/strong>, una cifra que apunta a un consumo extendido y recurrente. Adem\u00e1s, el estudio cifra en <strong data-start=\"762\" data-end=\"781\">5,9 plataformas<\/strong> el <strong data-start=\"785\" data-end=\"811\">promedio por individuo<\/strong>, un indicador de la creciente fragmentaci\u00f3n del visionado y la convivencia de varios servicios en un mismo hogar o usuario.<\/p>\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"671e7461-c58b-487d-b524-528b70fd7e4f\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"eb5784b3-7544-479f-adce-c7e0cea340ec\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"2060\" data-end=\"2514\">El ranking <strong data-start=\"1481\" data-end=\"1497\">Top 5 global<\/strong> de contenidos m\u00e1s vistos (en t\u00e9rminos de <strong data-start=\"1539\" data-end=\"1574\">millones de espectadores \u00fanicos<\/strong>) est\u00e1 encabezado por <strong data-start=\"1596\" data-end=\"1617\">\u201cStranger Things\u201d<\/strong>, con <strong data-start=\"1623\" data-end=\"1639\">5,9 millones. <\/strong>En segunda posici\u00f3n se encuentra <strong data-start=\"2093\" data-end=\"2121\">\u201cAqu\u00ed no hay quien viva\u201d<\/strong>, con <strong data-start=\"2127\" data-end=\"2159\">5,0 millones de espectadores<\/strong>, lo que evidencia la vigencia de producciones nacionales ampliamente conocidas y su capacidad para seguir atrayendo audiencias significativas en el entorno digital. Le sigue <strong data-start=\"2334\" data-end=\"2352\">\u201cFrankenstein\u201d<\/strong>, con <strong data-start=\"2358\" data-end=\"2374\">4,3 millones<\/strong>, mientras que <strong data-start=\"2389\" data-end=\"2413\">\u201cEl cuco de cristal\u201d<\/strong> y <strong data-start=\"2416\" data-end=\"2439\">\u201cLa que se avecina\u201d<\/strong> completan el <strong data-start=\"2453\" data-end=\"2462\">Top 5<\/strong>, ambas con <strong data-start=\"2474\" data-end=\"2513\">3,4 millones de espectadores \u00fanicos<\/strong>.<\/p>\n<p data-start=\"2516\" data-end=\"2918\" data-is-last-node=\"\" data-is-only-node=\"\">En conjunto, los datos reflejan un ecosistema OTT plenamente asentado, con un alcance casi total de la poblaci\u00f3n conectada, <strong>un uso diario muy elevado y una oferta de contenidos que combina grandes producciones internacionales<\/strong> con t\u00edtulos nacionales de largo recorrido. El panorama confirma as\u00ed la madurez del mercado y la centralidad de las plataformas bajo demanda en el consumo audiovisual en Espa\u00f1a.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El ranking Top 5 global de contenidos m\u00e1s vistos est\u00e1 encabezado por \u201cStranger Things\u201d, con 5,9 millones de usuarios.<\/p>\n","protected":false},"author":10966,"featured_media":231158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6648,6532,6320,194],"class_list":["post-233240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-entretenimiento","tag-otts","tag-plataformas-ott","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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