{"id":233214,"date":"2026-01-08T14:26:23","date_gmt":"2026-01-08T13:26:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=233214"},"modified":"2026-01-08T16:09:17","modified_gmt":"2026-01-08T15:09:17","slug":"vodafone-ficha-a-alexia-putellas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233214","title":{"rendered":"Vodafone ficha a Alexia Putellas para &#8216;cargarse\u201d las reglas de la telefon\u00eda"},"content":{"rendered":"<p><strong>Vodafone ha lanzado una nueva campa\u00f1a publicitaria protagonizada por la jugadora del FC Barcelona y de la Selecci\u00f3n Femenina de F\u00fatbol Alexia Putellas con un mensaje central: \u201cLas reglas est\u00e1n para carg\u00e1rselas\u201d.<\/strong><\/p>\n<p>La acci\u00f3n, ideada por <strong>CHINA<\/strong>, parte de LLYC, busca reforzar el posicionamiento del operador como la marca que mejor entiende las nuevas necesidades del consumidor y desaf\u00eda una idea hist\u00f3rica del sector: que para acceder a un servicio \u201cpremium\u201d hay que pagar m\u00e1s.<\/p>\n<p>La elecci\u00f3n de Alexia Putellas se apoya en su perfil com<strong>o una de las caras m\u00e1s visibles de la transformaci\u00f3n del f\u00fatbol femenino<\/strong> <strong>y del cambio social<\/strong> asociado a este fen\u00f3meno, con nuevas necesidades en el consumidor. En la narrativa de campa\u00f1a, la futbolista encarna la ruptura de convenciones y el avance de nuevas reglas, alineadas con el discurso de Vodafone.<\/p>\n<p>El spot supone una evoluci\u00f3n del posicionamiento <strong>\u201cCalidad Vodafone a precios de hoy\u201d<\/strong>, esta vez en primera persona a trav\u00e9s del testimonio de la campeona del mundo. En campa\u00f1as anteriores y con un formato tambi\u00e9n testimonial, Vodafone cont\u00f3 con Jos\u00e9 Coronado y Maribel Verd\u00fa como protagonistas.<\/p>\n<p>La campa\u00f1a ha arrancado el 8 de enero en <strong>televisi\u00f3n y medios digitales<\/strong> con versiones de 30, 20 y 10 segundos. La producci\u00f3n y realizaci\u00f3n ha corrido a cargo de Lee Films y Sega.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u201cLas reglas est\u00e1n para carg\u00e1rselas\u201d de Vodafone, con Alexia Putellas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/RAXy2w1WNIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Un nuevo pack de conectividad<\/strong><\/h3>\n<p>La campa\u00f1a sirve de plataforma para comunicar un nuevo pack de conectividad para hogares, que incluye fibra, dos l\u00edneas m\u00f3viles con 60 GB, Vodafone TV y Netflix por 39 euros durante tres meses (despu\u00e9s, 56 euros al mes).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-233217\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/alexia-putellas-vodafone-4-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone elige como embajadora a Alexia Putellas, capitana del FC Barcelona Femen\u00ed, e internacional absoluta con la Selecci\u00f3n Espa\u00f1ola (RFEF), para reforzar el mensaje de romper las reglas del sector.<\/p>\n","protected":false},"author":30,"featured_media":233216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-233214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vodafone ficha a Alexia Putellas<\/title>\n<meta name=\"description\" content=\"Vodafone ha lanzado una nueva campa\u00f1a publicitaria protagonizada por la jugadora del FC Barcelona y de la Selecci\u00f3n Femenina de F\u00fatbol Alexia Putellas con un mensaje central: \u201cLas reglas est\u00e1n 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