{"id":233167,"date":"2026-01-08T13:06:56","date_gmt":"2026-01-08T12:06:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=233167"},"modified":"2026-01-08T13:10:52","modified_gmt":"2026-01-08T12:10:52","slug":"mapfre-nueva-identidad-visual-para-liderar-la-era-digital-y-fortalecer-su-cercania","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233167","title":{"rendered":"Mapfre, nueva identidad visual para liderar la era digital y fortalecer su cercan\u00eda"},"content":{"rendered":"<p>La nueva identidad no rompe con el pasado, sino que <strong>evoluciona el legado de m\u00e1s de 90 a\u00f1os de la organizaci\u00f3n<\/strong>. Los cambios m\u00e1s visibles se centran en tres elementos ic\u00f3nicos:<\/p>\n<ul>\n<li>Color: El tradicional rojo Mapfre evoluciona hacia un tono m\u00e1s vibrante y decidido.<\/li>\n<li>Logotipo: El emblem\u00e1tico tr\u00e9bol ha sido estilizado para resultar m\u00e1s atractivo y actual.<\/li>\n<li>Tipograf\u00eda: Se apuesta por el uso de min\u00fasculas, un recurso visual dise\u00f1ado para transmitir sencillez, transparencia y una mayor proximidad con el cliente.<\/li>\n<\/ul>\n<p><strong>\u00abHoy somos una compa\u00f1\u00eda distinta a la que \u00e9ramos hace apenas una d\u00e9cada\u00bb, ha afirmado Antonio Huertas, presidente de Mapfre<\/strong>. \u00abNos hemos transformado para competir mejor en el mundo digital, pero siempre priorizando a las personas. La marca ahora refleja mejor lo que somos y lo cerca que estamos de las necesidades de nuestros clientes\u00bb.<\/p>\n<figure id=\"attachment_233178\" aria-describedby=\"caption-attachment-233178\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-233178 size-large\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas-600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/Presidente-de-Mapfre-Antonio-Huertas.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-233178\" class=\"wp-caption-text\">Antonio Huertas, presidente de Mapfre.<\/figcaption><\/figure>\n<h3><strong>Despliegue global y estrat\u00e9gico<\/strong><\/h3>\n<p>La implementaci\u00f3n de esta nueva identidad ser\u00e1 <strong>un proceso progresivo que se extender\u00e1 durante los pr\u00f3ximos tres a\u00f1os<\/strong>. La estrategia de despliegue priorizar\u00e1 los activos digitales y las sedes principales, para luego alcanzar de forma gradual las m\u00e1s de 4.600 oficinas que el grupo tiene repartidas por todo el mundo.<\/p>\n<p>Este cambio no se limita a la matriz, sino que <strong>abarca a todas las unidades de negocio, incluyendo Mapfre RE (reaseguro) y Mapfre Global Risks<\/strong>, asegurando una voz unificada y coherente en todos los mercados donde opera.<\/p>\n<h3><strong>El cliente en el centro de la transformaci\u00f3n<\/strong><\/h3>\n<p>El redise\u00f1o responde tambi\u00e9n a la necesidad de simplificar la relaci\u00f3n con el usuario en un entorno saturado de informaci\u00f3n. Al adoptar un lenguaje visual m\u00e1s \u00e1gil y cercano, Mapfre pretende afianzar su compromiso con la personalizaci\u00f3n y la facilidad de uso, pilares de su actual estrategia de negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mapfre ha anunciado una renovaci\u00f3n integral de su marca, un movimiento estrat\u00e9gico destinado a alinear su imagen p\u00fablica con la profunda transformaci\u00f3n tecnol\u00f3gica y cultural que la compa\u00f1\u00eda ha vivido en la \u00faltima d\u00e9cada. Bajo el liderazgo de su presidente, Antonio Huertas, la aseguradora busca proyectar una imagen m\u00e1s moderna, audaz y conectada con las nuevas audiencias.<\/p>\n","protected":false},"author":14,"featured_media":233186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-233167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mapfre, nueva identidad visual para liderar la era digital y fortalecer su cercan\u00eda - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=233167\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapfre, nueva identidad visual para liderar la era digital y fortalecer su cercan\u00eda - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Mapfre ha anunciado una renovaci\u00f3n integral de su marca, un movimiento estrat\u00e9gico destinado a alinear su imagen p\u00fablica con la profunda transformaci\u00f3n tecnol\u00f3gica y cultural que la compa\u00f1\u00eda ha vivido en la \u00faltima d\u00e9cada. 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