{"id":233152,"date":"2026-01-08T11:14:31","date_gmt":"2026-01-08T10:14:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=233152"},"modified":"2026-01-08T11:14:31","modified_gmt":"2026-01-08T10:14:31","slug":"andrea-mallard-sale-pinterest-cmo-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233152","title":{"rendered":"La CMO global de Pinterest, Andr\u00e9a Mallard, sale de la compa\u00f1\u00eda"},"content":{"rendered":"<p><strong>Andr\u00e9a Mallard, primera CMO de la historia de Pinterest, incorporada en 2018, abandona la compa\u00f1\u00eda despu\u00e9s de ocho a\u00f1os liderando el \u00e1rea de marketing y ampliando progresivamente su alcance a dise\u00f1o de producto, comunicaci\u00f3n y seguridad juvenil.\u00a0\u00a0<\/strong><\/p>\n<p>Durante su etapa, y especialmente bajo el liderazgo del CEO Bill Ready, Mallard fue una de las figuras clave en el <strong>reposicionamiento estrat\u00e9gico de Pinterest:<\/strong> la plataforma se alej\u00f3 de los modelos de recomendaci\u00f3n centrados en maximizar engagement para apostar por una experiencia basada en \u201cinspiraci\u00f3n\u201d y \u201ctiempo bien invertido\u201d. Ready lleg\u00f3 a descartar p\u00fablicamente competir por ser \u201cel cuarto o quinto TikTok\u201d, y la compa\u00f1\u00eda ajust\u00f3 su enfoque algor\u00edtmico para reducir la exposici\u00f3n a contenidos negativos, inflamatorios o potencialmente desencadenantes, priorizando bienestar, auto-mejora e inspiraci\u00f3n positiva en el <em>feed<\/em>, recoge<em> Campaign Asia<\/em>.<\/p>\n<p>En declaraciones recogidas recientemente por <em>Campaign Asia-Pacific<\/em>, Mallard defendi\u00f3 la decisi\u00f3n incluso ante el castigo inicial del mercado, con una ca\u00edda cercana al 20% en la cotizaci\u00f3n, seg\u00fan relat\u00f3, y explic\u00f3 el giro hacia se\u00f1ales de intenci\u00f3n \u2014como pines guardados\u2014 frente a m\u00e9tricas de simple consumo pasivo.<\/p>\n<p>La ejecutiva vincul\u00f3 esta filosof\u00eda a resultados de negocio: nueve trimestres consecutivos de crecimiento de usuarios, vuelta a la rentabilidad operativa y una mayor tracci\u00f3n en Gen Z, hoy su audiencia de crecimiento m\u00e1s r\u00e1pido.<\/p>\n<p>Por el momento, Pinterest no ha anunciado sucesor\/a ni ha comentado el pr\u00f3ximo destino profesional de Mallard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras ocho a\u00f1os en el puesto, Mallard, primera CMO de Pinterest desde 2018, deja la empresa. <\/p>\n","protected":false},"author":30,"featured_media":233155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2226,76],"class_list":["post-233152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest: Andr\u00e9a Mallard sale tras 8 a\u00f1os como CMO global<\/title>\n<meta name=\"description\" content=\"Andr\u00e9a Mallard deja Pinterest tras ocho a\u00f1os como CMO global. 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