{"id":233112,"date":"2026-01-07T12:36:51","date_gmt":"2026-01-07T11:36:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=233112"},"modified":"2026-01-07T16:30:52","modified_gmt":"2026-01-07T15:30:52","slug":"gaspare-messina-nuevo-head-of-marketing-communication-de-baldoria-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233112","title":{"rendered":"Gaspare Messina, nuevo ‘head of marketing & communication’ de Baldoria Group"},"content":{"rendered":"

Baldoria Group, grupo de restauraci\u00f3n en fase de crecimiento, anuncia el nombramiento de Gaspare Messina como nuevo head of marketing & communication,<\/em> un movimiento con el que la compa\u00f1\u00eda busca impulsar su apuesta por la construcci\u00f3n de marca, la creatividad y la comunicaci\u00f3n estrat\u00e9gica.<\/strong><\/p>\n

Messina, que hasta ahora ejerc\u00eda como director creativo en Evercom<\/strong>, asume el liderazgo del \u00e1rea de marketing y comunicaci\u00f3n corporativa del grupo, que opera actualmente con dos ense\u00f1as principales: Beata Pasta<\/strong>, con cinco locales en Madrid<\/strong> y un sexto en camino<\/strong>, y Baldoria<\/strong>, nacida tambi\u00e9n en la capital hace tres a\u00f1os con la ambici\u00f3n de acercar la tradici\u00f3n culinaria italiana al p\u00fablico madrile\u00f1o.<\/p>\n

La incorporaci\u00f3n llega en un momento de especial visibilidad para Baldoria, que recientemente ha sido reconocida como la 8\u00aa Mejor Pizza del Mundo 2025<\/strong> en el ranking Top 50 Pizza<\/strong>, un hito que el grupo pretende capitalizar para consolidar su posicionamiento y acompa\u00f1ar su crecimiento en un mercado especialmente competitivo como el de la restauraci\u00f3n.<\/p>\n

\u201cPara m\u00ed, Baldoria es mucho m\u00e1s que un grupo de restauraci\u00f3n: es una forma de reinterpretar la gastronom\u00eda italiana desde la autenticidad, la innovaci\u00f3n, la pasi\u00f3n y el buen rollo<\/strong>\u201d, se\u00f1ala Gaspare Messina<\/strong>. \u201cEs un privilegio para m\u00ed trabajar junto con Ciro Cristiano y poder liderar el relato de marca en esta nueva etapa de expansi\u00f3n\u201d.<\/p>\n

Con una trayectoria centrada en creatividad, branding y desarrollo de plataformas de comunicaci\u00f3n, Messina ha trabajado en proyectos para compa\u00f1\u00edas como Milka, Kellogg\u2019s, GS Inima, Hijos de Rivera<\/strong> o Coca-Cola<\/strong>, entre otras. Desde Baldoria Group, su llegada se enmarca en un plan orientado a fortalecer la identidad corporativa<\/strong>, amplificar la comunicaci\u00f3n de sus marcas y dar coherencia al relato del grupo a medida que contin\u00faa creciendo.<\/p>\n

El objetivo, seg\u00fan traslada la compa\u00f1\u00eda, es avanzar en su posicionamiento como un<\/strong> \u201cpuente vivo entre Italia y Espa\u00f1a<\/strong>\u201d, con una propuesta que reivindica la cocina como un acto de amor y pasi\u00f3n, apoy\u00e1ndose en una estrategia de marca capaz de acompa\u00f1ar la expansi\u00f3n y diferenciarse en un entorno cada vez m\u00e1s exigente.<\/p>\n","protected":false},"excerpt":{"rendered":"

Su llegada se enmarca en un plan orientado a fortalecer la identidad corporativa, amplificar la comunicaci\u00f3n de sus marcas y dar coherencia al relato del grupo.<\/p>\n","protected":false},"author":10966,"featured_media":233113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6647,6526],"class_list":["post-233112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-food","tag-nombramientos"],"acf":[],"yoast_head":"\nGaspare Messina, 'head of marketing & communication' de Baldoria<\/title>\n<meta name=\"description\" content=\"Su llegada se enmarca en un plan orientado a fortalecer la identidad corporativa, amplificar la comunicaci\u00f3n de sus marcas y dar coherencia al relato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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