{"id":233095,"date":"2026-01-06T10:39:55","date_gmt":"2026-01-06T09:39:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=233095"},"modified":"2026-01-07T10:51:04","modified_gmt":"2026-01-07T09:51:04","slug":"lufthansa-y-amadeus-crean-un-identificador-para-unificar-la-reserva-del-viaje","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=233095","title":{"rendered":"Lufthansa y Amadeus crean un identificador para unificar la reserva del viaje"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:d8f19bb8-769b-41c0-9efa-f042a6dd0f24-4\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e7e28c2f-ea96-4c75-8cff-1fc425b01d44\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"88\" data-end=\"464\"><strong>El Grupo Lufthansa y Amadeus firman un acuerdo de colaboraci\u00f3n para introducir un nuevo n\u00famero de identificaci\u00f3n, denominado \u201corder ID\u201d, que permitir\u00e1 agrupar en un \u00fanico registro todos los elementos que componen un viaje.<\/strong><\/p>\n<p data-start=\"88\" data-end=\"464\">El sistema integrar\u00e1 el vuelo, los asientos reservados, el equipaje y los servicios adicionales, como ascensos de clase o el acceso a salas VIP. Esta iniciativa supone un paso adelante en la digitalizaci\u00f3n de la experiencia del pasajero, ya que sustituye los <strong data-start=\"580\" data-end=\"625\">sistemas de reserva hasta ahora separados<\/strong> por una visi\u00f3n completa y centralizada del itinerario.<\/p>\n<p data-start=\"88\" data-end=\"464\">De este modo, los clientes podr\u00e1n consultar de forma m\u00e1s clara y sencilla todos los detalles de su viaje en un solo entorno. Entre las principales ventajas del nuevo \u201corder ID\u201d destaca la <strong data-start=\"870\" data-end=\"912\">mayor agilidad para modificar reservas<\/strong>, a\u00f1adir servicios o ajustar planes de \u00faltima hora, especialmente en situaciones de incidencias o cambios operativos.<\/p>\n<p data-start=\"88\" data-end=\"464\">La nueva base tecnol\u00f3gica tambi\u00e9n aporta <strong data-start=\"1071\" data-end=\"1092\">m\u00e1s transparencia<\/strong>, al facilitar que los pasajeros identifiquen qu\u00e9 servicios est\u00e1n incluidos en su compra y cu\u00e1les pueden a\u00f1adirse posteriormente. Desde <strong>el grupo a\u00e9reo subrayan que este avance tecnol\u00f3gico busca mejorar de forma significativa la experiencia del cliente<\/strong>.<\/p>\n<p data-start=\"88\" data-end=\"464\">El vicepresidente ejecutivo de Estrategia del Grupo Lufthansa, <strong data-start=\"1409\" data-end=\"1427\">Tamur Goudarzi<\/strong>, se\u00f1ala que la colaboraci\u00f3n con Amadeus permitir\u00e1 acelerar el desarrollo e implantaci\u00f3n de una tecnolog\u00eda de pedidos innovadora orientada a un viaje m\u00e1s flexible y personalizado.<\/p>\n<p data-start=\"1613\" data-end=\"2002\" data-is-last-node=\"\" data-is-only-node=\"\">El nuevo identificador se est\u00e1 implantando <strong data-start=\"1656\" data-end=\"1677\">de manera gradual<\/strong> en distintas aerol\u00edneas del Grupo Lufthansa y <strong data-start=\"1724\" data-end=\"1768\">complementar\u00e1 herramientas ya existentes<\/strong>, como el \u201ctravel ID\u201d, que seguir\u00e1 funcionando como el perfil personal del cliente. Con este movimiento, Lufthansa refuerza su apuesta por una gesti\u00f3n del viaje m\u00e1s sencilla, integrada y adaptada a las necesidades del pasajero actual.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo identificador se est\u00e1 implantando de manera gradual en distintas aerol\u00edneas del Grupo Lufthansa y complementar\u00e1 herramientas ya existentes, como el \u201ctravel ID\u201d.<\/p>\n","protected":false},"author":10966,"featured_media":179220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,6597],"class_list":["post-233095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-comunicacion","tag-travel"],"acf":[],"yoast_head":"<!-- This site is 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