{"id":232982,"date":"2026-01-02T14:11:11","date_gmt":"2026-01-02T13:11:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=232982"},"modified":"2026-01-02T14:37:11","modified_gmt":"2026-01-02T13:37:11","slug":"occident-inicia-2026-ritmo-bamboleo-apela-tranquilidad-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232982","title":{"rendered":"Occident inicia 2026 al ritmo de \u00abBambole\u00f3\u00bb y apela a la tranquilidad en su campa\u00f1a"},"content":{"rendered":"<p data-start=\"142\" data-end=\"604\"><strong>Occident inaugura 2026 con una nueva campa\u00f1a publicitaria de tono emocional que apela a la tranquilidad de estar bien asegurado como palanca para vivir con m\u00e1s confianza y perseguir metas personales. <\/strong><\/p>\n<p data-start=\"142\" data-end=\"604\">Bajo el lema \u201cCuando est\u00e1s bien asegurado, la vida la prefieres vivir as\u00ed\u201d, <strong>la aseguradora convierte la m\u00fasica en protagonista y utiliza \u2018Bambol\u00e9o\u2019 de Gipsy Kings como hilo conductor.<\/strong>\u00a0 Adem\u00e1s, la creatividad ha sido desarrollada por TBWA, la producci\u00f3n ha corrido a cargo de Harry, y la estrategia de medios se ha confiado a Havas Media.<\/p>\n<p data-start=\"606\" data-end=\"1085\"><a href=\"https:\/\/www.occident.com\/landing\/corp\/campania-anuncio-2026\">El spot<\/a> se estren\u00f3 en televisi\u00f3n el <strong data-start=\"642\" data-end=\"661\">31 de diciembre<\/strong>, con un lanzamiento en exclusiva durante los programas especiales de las <strong data-start=\"735\" data-end=\"749\">campanadas<\/strong> en <strong data-start=\"753\" data-end=\"765\">Antena 3<\/strong>, <strong data-start=\"767\" data-end=\"774\">TVE<\/strong> y <strong data-start=\"777\" data-end=\"784\">TV3<\/strong>. A partir de ah\u00ed, la campa\u00f1a tendr\u00e1 continuidad en las principales cadenas en franjas de m\u00e1xima audiencia y se desplegar\u00e1 tambi\u00e9n en entornos digitales y plataformas como <strong data-start=\"956\" data-end=\"970\">Atresmedia<\/strong>, <strong data-start=\"972\" data-end=\"985\">Movistar+<\/strong>, <strong data-start=\"987\" data-end=\"998\">YouTube<\/strong>, <strong data-start=\"1000\" data-end=\"1016\">Amazon Prime<\/strong> y <strong data-start=\"1019\" data-end=\"1030\">Netflix<\/strong>, adem\u00e1s de contar con un refuerzo espec\u00edfico en radio.<\/p>\n<h2 data-start=\"1087\" data-end=\"1140\">Historias cotidianas para un mensaje de confianza<\/h2>\n<p data-start=\"1141\" data-end=\"1648\"><strong>La campa\u00f1a se construye a partir de escenas reconocibles y cercanas que retratan distintas etapas vitales<\/strong>: una pareja que va a ser madre y padre, un ni\u00f1o que sue\u00f1a con convertirse en bailar\u00edn, una joven que encuentra la casa que desea y una pareja de mayores que, tras jubilarse, decide emprender un viaje en autocaravana. En cada secuencia, los protagonistas susurran parte de la letra de<strong> \u2018Bambol\u00e9o\u2019<\/strong> mientras el relato avanza, mostrando despu\u00e9s c\u00f3mo esos prop\u00f3sitos toman forma y se convierten en realidad.<\/p>\n<p data-start=\"1650\" data-end=\"2155\">Con este recurso, Occident busca reforzar el mensaje central: la seguridad \u2014en sentido literal y emocional\u2014 permite vivir con m\u00e1s optimismo. \u201c<strong data-start=\"1792\" data-end=\"1899\">Sentirse bien asegurado es tener la confianza de contar con alguien que te acompa\u00f1a cuando lo necesitas<\/strong>\u201d, explica <strong data-start=\"1910\" data-end=\"1924\">Berta Sol\u00e9<\/strong>, directora de marketing y comunicaci\u00f3n de Occident. \u201cPor eso, en esta campa\u00f1a reforzamos nuestro compromiso de estar cerca de las personas, con una banda sonora que las invita a luchar por sus sue\u00f1os con tranquilidad y optimismo\u201d.<\/p>\n<p data-start=\"2208\" data-end=\"2603\">La aseguradora enmarca esta campa\u00f1a en una evoluci\u00f3n de su estrategia: <strong>una comunicaci\u00f3n \u201cm\u00e1s expresiva\u201d, con mayor personalidad y alineada con su apuesta por patrocinios musicales<\/strong> y contenidos de alto impacto emocional. En esa l\u00ednea, la marca subraya el valor del acompa\u00f1amiento que ofrece tanto a trav\u00e9s de su red de mediadores como mediante su oferta de servicios en momentos clave de la vida.<\/p>\n<p data-start=\"2605\" data-end=\"2761\">\n","protected":false},"excerpt":{"rendered":"<p>Con este recurso, la marca busca reforzar el mensaje central: la seguridad \u2014en sentido literal y emocional\u2014 permite vivir con m\u00e1s optimismo. \u201c<\/p>\n","protected":false},"author":10966,"featured_media":232983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-232982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Occident 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