{"id":232946,"date":"2026-01-01T12:32:17","date_gmt":"2026-01-01T11:32:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=232946"},"modified":"2026-01-02T12:39:56","modified_gmt":"2026-01-02T11:39:56","slug":"la-cosmetica-waterless-gana-terreno-beauty-formulas-concentradas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232946","title":{"rendered":"La cosm\u00e9tica \u201cwaterless\u00bb gana terreno en beauty con sus f\u00f3rmulas concentradas"},"content":{"rendered":"<p data-start=\"97\" data-end=\"600\"><strong>La llamada cosm\u00e9tica waterless \u2014tambi\u00e9n conocida como anhidra o \u201csin base acuosa\u201d\u2014 deja de ser una rareza de nicho para ganar espacio en el discurso beauty. Su promesa es clara: f\u00f3rmulas m\u00e1s concentradas, mayor capacidad nutritiva y un enfoque que, adem\u00e1s, conecta con la sostenibilidad al reducir envases y peso en transporte. <\/strong><\/p>\n<p data-start=\"97\" data-end=\"600\">\u201cEl boom de la cosm\u00e9tica con base no acuosa es algo m\u00e1s que una moda\u201d, resumen desde el sector, que ve en este fen\u00f3meno un cambio de paradigma en la forma de formular. En la cosm\u00e9tica tradicional, <strong>el agua suele aparecer como primer ingrediente por ser una base neutra y barata.<\/strong> Sin embargo, su comportamiento en la piel tiene l\u00edmites: se evapora con rapidez, aportando una sensaci\u00f3n inicial de frescor que dura poco. Y para estabilizar el producto, muchas f\u00f3rmulas recurren a combinaciones con alcohol, glicerina y conservantes, una ecuaci\u00f3n que no siempre encaja con pieles sensibles o con consumidores que buscan rutinas m\u00e1s \u201climpias\u201d.<\/p>\n<h2 data-start=\"1073\" data-end=\"1108\">De base neutra a base nutritiva<\/h2>\n<p data-start=\"1109\" data-end=\"1739\">En el enfoque waterless, la base deja de ser un veh\u00edculo y pasa a ser un activo. <strong>Filip Van<\/strong>, CEO de la firma de cosm\u00e9tica natural <strong data-start=\"1238\" data-end=\"1249\">Di Oleo<\/strong> (fabricada en El Puerto de Santa Mar\u00eda, C\u00e1diz), defiende el uso del <strong data-start=\"1318\" data-end=\"1350\">aceite de oliva virgen extra<\/strong> como alternativa funcional al agua: \u201cEl agua convierte el producto en un medio perfecto para bacterias y hongos, por lo que suelen a\u00f1adir conservantes qu\u00edmicos [&#8230;]\u00bb.<\/p>\n<h2 data-start=\"2151\" data-end=\"2182\">M\u00e1s activos, menos diluci\u00f3n<\/h2>\n<p data-start=\"2183\" data-end=\"2623\">Desde el punto de vista del desarrollo de producto, la ausencia de agua tiene otra consecuencia directa: <strong data-start=\"2288\" data-end=\"2308\">la concentraci\u00f3n<\/strong>. Elisabeth Herrero, responsable de marketing de <strong data-start=\"2357\" data-end=\"2378\">Pierino Cosmetics<\/strong>, lo plantea as\u00ed: \u201cAl no diluirse en agua, esto crea f\u00f3rmulas mucho m\u00e1s puras, con productos tambi\u00e9n m\u00e1s duraderos y sostenibles sin necesidad de conservantes. Tambi\u00e9n ocupan menos espacio, se reducen envases y la huella de carbono es m\u00e1s baja\u201d.<\/p>\n<p data-start=\"2625\" data-end=\"2917\"><strong>La l\u00f3gica es sencilla: menos volumen \u201cveh\u00edculo\u201d, m\u00e1s presencia de ingredientes funcionales.<\/strong> Y adem\u00e1s, en formatos s\u00f3lidos o en polvo, se reduce el problema de la conservaci\u00f3n \u2014porque sin agua, el riesgo microbiol\u00f3gico suele ser menor\u2014, lo que permite simplificar f\u00f3rmulas y alargar vida \u00fatil. Aunque el concepto se asocia a b\u00e1lsamos o aceites faciales, el crecimiento m\u00e1s visible se est\u00e1 produciendo en <strong data-start=\"3087\" data-end=\"3108\">cosm\u00e9tica capilar<\/strong>, donde el consumidor ya se ha familiarizado con champ\u00fas s\u00f3lidos y formatos en polvo.<\/p>\n<p data-start=\"3195\" data-end=\"3598\"><strong>Pierino Cosmetics<\/strong> distribuye en Espa\u00f1a dos marcas con referencias waterless. Por un lado, la alemana <strong data-start=\"3296\" data-end=\"3305\">Glynt<\/strong>, con su champ\u00fa <strong data-start=\"3321\" data-end=\"3329\">Pure<\/strong> en formato polvo y extracto de aciano. Por otro, la australiana <strong data-start=\"3394\" data-end=\"3422\">Original &amp; Mineral (O&amp;M)<\/strong>, con <strong data-start=\"3428\" data-end=\"3452\">dos champ\u00fas en barra<\/strong>: uno nutritivo con <strong data-start=\"3472\" data-end=\"3510\">aceite de macadamia y arcilla roja<\/strong>, y otro destinado a limpiar en profundidad y controlar grasa, formulado con <strong data-start=\"3587\" data-end=\"3597\">carb\u00f3n<\/strong>.<\/p>\n<p data-start=\"3600\" data-end=\"3925\"><strong>\u201cLos champ\u00fas en barra de O&amp;M tienen la particularidad de contener minerales y extractos aut\u00f3ctonos australianos<\/strong>\u2026 En el caso de <strong>Pure, de Glynt<\/strong>, es un champ\u00fa en polvo con propiedades calmantes, antiinflamatorias y antibacterianas que lleva almid\u00f3n de arroz, arginina y \u00e1cido c\u00edtrico, entre otros ingredientes\u201d, detalla Herrero.<\/p>\n<p data-start=\"3981\" data-end=\"4361\">El atractivo de la cosm\u00e9tica anhidra juega en dos tableros. En el primero, el de la eficacia percibida: bases oleosas como el aceite de oliva pueden integrarse mejor en la epidermis y aportar nutrici\u00f3n, elasticidad y firmeza. En el segundo, el de<strong> la sostenibilidad pr\u00e1ctica: formatos compactos, menos envase, menos agua transportada y f\u00f3rmulas que evitan (o reducen) conservantes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el enfoque waterless, la base deja de ser un veh\u00edculo y pasa a ser un activo.<\/p>\n","protected":false},"author":10966,"featured_media":232953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226,6067],"class_list":["post-232946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cosm\u00e9tica \u201cwaterless&quot; presenta sus f\u00f3rmulas concentradas<\/title>\n<meta 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