{"id":232919,"date":"2026-01-02T11:08:05","date_gmt":"2026-01-02T10:08:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=232919"},"modified":"2026-01-02T11:08:05","modified_gmt":"2026-01-02T10:08:05","slug":"presidentex-cuestiona-el-todo-vale-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232919","title":{"rendered":"Presidentex cuestiona el \u201ctodo vale\u201d en redes sociales"},"content":{"rendered":"<p data-start=\"550\" data-end=\"797\">El acto fue presentado por Juan Ram\u00f3n Plana, quien contextualiz\u00f3 el libro como <strong>una llamada a recuperar la visi\u00f3n estrat\u00e9gica y el pensamiento a largo plazo en un ecosistema dominado por la inmediatez, los \u201clikes\u201d y otros indicadores superficiales<\/strong>.<\/p>\n<p data-start=\"799\" data-end=\"1068\">A continuaci\u00f3n, Agust\u00edn Medina abord\u00f3 algunas de las principales tesis del libro, alertando sobre <strong>la dependencia excesiva de las redes sociales, la p\u00e9rdida de control de las marcas sobre sus propios mensajes y la confusi\u00f3n entre notoriedad y construcci\u00f3n real de valor<\/strong>.<\/p>\n<p data-start=\"1070\" data-end=\"1782\">Tras la intervenci\u00f3n, se celebr\u00f3 una mesa redonda moderada por Fernando Herrero, en la que participaron destacados profesionales del sector: <strong>Maite Rodr\u00edguez, presidenta de La Fede; Sara Mart\u00ednez, directora y profesora de EEP-iGroup; Gonzalo Saiz, Chair del Programa Forbes CMO; y Leo Farache, director de la Asociaci\u00f3n de Agencias de Medios<\/strong>. El debate puso sobre la mesa la necesidad de replantear el uso de las redes y plataformas digitales, reivindicar el papel de la estrategia, la creatividad y los medios, y evitar que las marcas queden atrapadas en din\u00e1micas de corto recorrido. Asimismo, se resalt\u00f3 el valor pedag\u00f3gico del libro para las nuevas generaciones de profesionales del marketing y la publicidad.<\/p>\n<p data-start=\"1784\" data-end=\"2021\">El encuentro concluy\u00f3 con una entrevista a Paco Gonz\u00e1lez, en la que se profundiz\u00f3 en las conclusiones del libro y en <strong>la responsabilidad compartida de anunciantes, agencias y plataformas en la construcci\u00f3n de marcas s\u00f3lidas y sostenibles<\/strong>.<\/p>\n<p data-start=\"2023\" data-end=\"2503\">La presentaci\u00f3n, que cont\u00f3 con la colaboraci\u00f3n de un notable grupo de alumnos de EEP-iGroup, congreg\u00f3 a profesionales del mundo de la publicidad, el marketing y la comunicaci\u00f3n, consolid\u00e1ndose como un espacio de reflexi\u00f3n necesario en un momento clave para la industria. <strong><em data-start=\"2286\" data-end=\"2334\">Lo que nunca te contaron de las redes sociales<\/em><\/strong> se posiciona as\u00ed como una obra cr\u00edtica de referencia para quienes buscan entender \u2014y cuestionar\u2014 el verdadero impacto de las redes sociales en la gesti\u00f3n de las marcas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e1tedra Mayor del Ateneo de Madrid acogi\u00f3 hace unos d\u00edas la presentaci\u00f3n del nuevo libro de Presidentex, \u00abLo que nunca te contaron de las redes sociales. Trampa mortal para las marcas\u00bb, firmado por Agust\u00edn Medina, Francisco Jos\u00e9 Gonz\u00e1lez, Fernando Herrero y Juan Ram\u00f3n Plana, una obra que invita a una reflexi\u00f3n cr\u00edtica sobre el papel de las redes sociales en la estrategia de las marcas y los riesgos del cortoplacismo digital.<\/p>\n","protected":false},"author":14,"featured_media":232920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-232919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presidentex cuestiona el \u201ctodo vale\u201d en redes sociales - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=232919\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presidentex cuestiona el \u201ctodo vale\u201d en redes sociales - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La C\u00e1tedra Mayor del Ateneo de Madrid acogi\u00f3 hace unos d\u00edas la presentaci\u00f3n del nuevo libro de Presidentex, &quot;Lo que nunca te contaron de las redes sociales. 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