{"id":232906,"date":"2026-01-02T10:39:14","date_gmt":"2026-01-02T09:39:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=232906"},"modified":"2026-01-02T11:49:22","modified_gmt":"2026-01-02T10:49:22","slug":"estrella-galicia-hace-brindar-con-hielo-en-las-campanadas-de-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232906","title":{"rendered":"Estrella Galicia hace brindar con hielo en las Campanadas de 2026"},"content":{"rendered":"<p><strong>Estrella Galicia ha estrenado el 2026 con una campa\u00f1a para las Campanadas que, con motivo de su 120 aniversario, muestra c\u00f3mo habr\u00eda sido la marca si se hubiera dedicado a fabricar hielo &#8211; lo que hac\u00eda en sus comienzos- en lugar de cerveza.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se present\u00f3 con una activaci\u00f3n especial en las campanadas emitidas por Antena 3, con Cristina Pedroche y Alberto Chicote brindando con un bloque de hielo en lugar de una cerveza Estrella Galicia. Dicha acci\u00f3n tambi\u00e9n se repiti\u00f3 en las campanadas emitidas por TVG.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras el brindis en directo, se emiti\u00f3 el spot donde introdujo a los espectadores en ese mundo que habr\u00eda podido ser con tanques de cerveza convertidos en bloques de hielo; l\u00edneas de embotellado produciendo cubos con el logo de la marca y titulares surrealistas llenando los peri\u00f3dicos.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/SoXP8kAdCFY?si=2sYE1hM3JlIPdUFc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a ha sido desarrollada por la agencia creativa Imaxe. Su distribuci\u00f3n en medios, realizada por Havas, Proximia y Globant, comenz\u00f3 a finales de diciembre y seguir\u00e1 durante los primeros d\u00edas de enero combinando Televisi\u00f3n, Redes sociales y contenidos especiales para amplificar la conversaci\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristina Pedroche y Alberto Chicote celebraron la entrada al nuevo a\u00f1o con bloques de hielo Estrella Galicia, como parte de la campa\u00f1a de 120 aniversario de la cervecera. <\/p>\n","protected":false},"author":29,"featured_media":232909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2114,2341],"class_list":["post-232906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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