{"id":232898,"date":"2026-01-02T11:41:53","date_gmt":"2026-01-02T10:41:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=232898"},"modified":"2026-01-02T11:44:42","modified_gmt":"2026-01-02T10:44:42","slug":"la-1-gano-uvas-antena-3-campanadas-2025-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232898","title":{"rendered":"La 1 de RTVE gan\u00f3 las uvas a Antena 3 en las Campanadas 2025-2026"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"6b548df1-755f-4664-87cd-e82dd2667610\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d8575335-153c-42c8-a895-fdbe262bf5e1\" data-message-model-slug=\"gpt-5-2-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"109\" data-end=\"520\"><strong>La batalla televisiva m\u00e1s importante del a\u00f1o volvi\u00f3 a decidirse en el minuto clave de las uvas. Y en ese instante, La 1 se impuso con claridad a Antena 3. Seg\u00fan los datos de Barlovento Comunicaci\u00f3n (Kantar), las Campanadas de la televisi\u00f3n p\u00fablica, que en esta ocasi\u00f3n corr\u00edan a cargo de Chenoa y Estopa, lograron\u00a0 5.823.000 espectadores y 36,3% de cuota de pantalla.<\/strong><\/p>\n<p data-start=\"109\" data-end=\"520\">Por su parte,\u00a0 <strong data-start=\"460\" data-end=\"472\">Antena 3<\/strong>, qued\u00f3 como la segunda opci\u00f3n, con <strong data-start=\"494\" data-end=\"507\">3.871.000<\/strong> y <strong data-start=\"510\" data-end=\"519\">24,1%<\/strong>. De este modo, <strong>Cristina Pedroche<\/strong>, qui\u00e9n en compa\u00f1\u00eda de <strong>Alberto Chicote<\/strong> cerr\u00f3 un ciclo tras 12 a\u00f1os presentando las uvas con un homenaje a los 12 vestidos que hab\u00eda llevado como presentadora, no logr\u00f3 liderar las audiencias en un a\u00f1o en el que por primera vez trasmit\u00edan las Campanadas de manera simult\u00e1nea en Antena 3, Atresplayer y LaSexta.<\/p>\n<p data-start=\"522\" data-end=\"958\">El dato llega, adem\u00e1s, en una Nochevieja de <strong data-start=\"566\" data-end=\"589\">menor consumo total<\/strong>: el conjunto de la televisi\u00f3n en ese minuto se situ\u00f3 en <strong data-start=\"646\" data-end=\"679\">16 millones de espectadores<\/strong>, con una ca\u00edda de <strong data-start=\"698\" data-end=\"717\">999.000 (-5,9%)<\/strong> respecto al a\u00f1o anterior. Aun as\u00ed, el ritual televisivo se mantuvo como una cita anual en la que el reloj de la Puerta del Sol de Madrid ejerce de protagonista.<\/p>\n<p data-start=\"522\" data-end=\"958\">Si se suma el c\u00f3mputo global de las cadenas de televisi\u00f3n que ofrecieron la programaci\u00f3n de las Campanas, seg\u00fan datos facilitados por Barlovento Comunicaci\u00f3n, el momento de despedir al 2025 para dar la bienvenida al 2026 concentr\u00f3 a m\u00e1s de 15 millones como audiencia media y un 94,3% de cuota conjunta. Sin embargo, <strong data-start=\"1124\" data-end=\"1138\">La 1 crece<\/strong> al subir <strong data-start=\"1145\" data-end=\"1184\">181.000 espectadores y +3,2 puntos de raiting<\/strong>, mientras que <strong data-start=\"1200\" data-end=\"1233\">Antena 3 retrocede con fuerza<\/strong> al perder <strong data-start=\"1242\" data-end=\"1270\">-1.679.000 y -8,5 puntos<\/strong>.<\/p>\n<p data-start=\"1422\" data-end=\"1766\">El perfil del consumo ayuda a entender el resultado: el minuto de las uvas fue <strong data-start=\"1509\" data-end=\"1545\">ligeramente m\u00e1s femenino (53,5%)<\/strong>, y el grupo m\u00e1s numeroso estuvo en <strong data-start=\"1581\" data-end=\"1603\">45\u201364 a\u00f1os (33,4%)<\/strong>, seguido de <strong data-start=\"1616\" data-end=\"1633\">25\u201344 (22,1%)<\/strong>. Es un target familiar y transversal donde La 1 suele rendir mejor cuando convierte la noche en \u201cevento\u201d y no solo en retransmisi\u00f3n.<\/p>\n<p data-start=\"1836\" data-end=\"2163\">RTVE apost\u00f3 este a\u00f1o por <strong data-start=\"1868\" data-end=\"1878\">Chenoa<\/strong>\u00a0y <strong data-start=\"1915\" data-end=\"1925\">Estopa<\/strong>\u00a0para reforzar el car\u00e1cter de gran celebraci\u00f3n compartida. Pero el diferencial estuvo en la <strong data-start=\"2037\" data-end=\"2064\">construcci\u00f3n del bloque<\/strong>: una Nochevieja pensada para <strong data-start=\"2094\" data-end=\"2105\">retener<\/strong> antes de medianoche, no \u00fanicamente para<strong> \u201cganar las uvas\u201d. Y en la previa sobresali\u00f3 el creativo resumen del a\u00f1o de la mano de\u00a0 Carlos del Amor<\/strong> junto a int\u00e9rpretes como <strong>Richard Gere, Alba Flores, Paco Le\u00f3n, Luis Zahera o Blanca Su\u00e1rez.\u00a0<\/strong><\/p>\n<p data-start=\"2165\" data-end=\"2656\">Dentro de esa estrategia, La 1 puso el acento en el espect\u00e1culo musical, con <strong data-start=\"2242\" data-end=\"2268\">\u2018La Casa de la M\u00fasica\u2019<\/strong> como gran previa. Y ah\u00ed lleg\u00f3 el momento de mayor valor a\u00f1adido: <strong data-start=\"2334\" data-end=\"2388\">La Oreja de Van Gogh present\u00f3 su single de estreno<\/strong>, un lanzamiento con aura de acontecimiento que elev\u00f3 la noche por encima del formato habitual de \u201cprogramaci\u00f3n navide\u00f1a\u201d. Tras las Campanadas, RTVE cerr\u00f3 el a\u00f1o con un tono m\u00e1s editorial con su <strong data-start=\"2583\" data-end=\"2602\">resumen de 2025<\/strong>, reforzando la idea de \u201ccierre de ciclo\u201d en pantalla.<\/p>\n<h2 data-start=\"2658\" data-end=\"2732\">La noche del vestido de Cristina Pedroche<\/h2>\n<p data-start=\"2733\" data-end=\"3165\">Antena 3 mantuvo su apuesta ganadora de los \u00faltimos a\u00f1os: <strong data-start=\"2791\" data-end=\"2812\">Cristina Pedroche<\/strong> volvi\u00f3 a dar las Campanadas junto a <strong data-start=\"2849\" data-end=\"2868\">Alberto Chicote<\/strong>. La cadena se bas\u00f3 en construir el relato alrededor de su gran \u201cmarca\u201d de Nochevieja: el <strong data-start=\"2956\" data-end=\"2967\">vestido<\/strong>. El look se plante\u00f3 como un s\u00edmbolo \u2014con gui\u00f1os a etapas anteriores\u2014 y volvi\u00f3 a funcionar como motor de conversaci\u00f3n social, aunque en esta ocasi\u00f3n no fue suficiente para frenar el impulso de La 1.<\/p>\n<p data-start=\"3167\" data-end=\"3384\">En parrilla,<strong> Atresmedia envolvi\u00f3 las Campanadas con un esquema cl\u00e1sico de gran noche<\/strong>: previa con un especial de despedida del a\u00f1o y continuidad festiva tras las uvas para prolongar el consumo y el tono de celebraci\u00f3n.<\/p>\n<p data-start=\"3167\" data-end=\"3384\">Este a\u00f1o, la diferencia estuvo en la estrategia: <strong data-start=\"3812\" data-end=\"3874\">La 1 convirti\u00f3 la Nochevieja en un macroevento transversal<\/strong>, con artistas como <strong>Amaia Romero, Lola \u00cdndigo<\/strong> y el estreno del primer single de <strong>La Oreja de Vangoh<\/strong> junto a Amaia Montero tras confirmar su regreso. Y aunque Antena 3 mantuvo su fortaleza como \u201cevento social\u201d alrededor de Pedroche, el dato de Barlovento confirma que, en la gran noche del a\u00f1o, el liderazgo cambi\u00f3 de manos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>https:\/\/www.youtube.com\/watch?v=C6LPj8xJLTk<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La televisi\u00f3n p\u00fablica, cuyo momento de dar la bienvenida al 2026 corr\u00eda a cargo de Chenoa y Estopa, logr\u00f3 5.823.000 espectadores.<\/p>\n","protected":false},"author":10966,"featured_media":232930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194,6072],"class_list":["post-232898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television","tag-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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