{"id":232821,"date":"2025-12-30T09:39:16","date_gmt":"2025-12-30T08:39:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=232821"},"modified":"2025-12-30T13:04:17","modified_gmt":"2025-12-30T12:04:17","slug":"madring-lanza-spot-navideno-impulsar-f1-madrid-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232821","title":{"rendered":"Madring lanza un spot navide\u00f1o para impulsar la F1 en 2026"},"content":{"rendered":"<p data-start=\"125\" data-end=\"615\"><strong>La F\u00f3rmula 1 volver\u00e1 a Madrid en 2026, 45 a\u00f1os despu\u00e9s de su \u00faltima cita, y el circuito Madring presenta un spot navide\u00f1o con el que busca reactivar la ilusi\u00f3n por el Gran Premio y convertirla en un regalo.<\/strong><\/p>\n<p data-start=\"125\" data-end=\"615\">La pieza, creada junto a la agencia <strong data-start=\"381\" data-end=\"397\">Annie Bonnie<\/strong>, se apoya en el lema <strong data-start=\"419\" data-end=\"454\">\u201cEn 2026 tus sue\u00f1os se cumplen\u201d<\/strong> y tiene como objetivo principal <strong data-start=\"487\" data-end=\"513\">incrementar las ventas<\/strong> de la nueva remesa de <strong data-start=\"536\" data-end=\"555\">30.000 entradas<\/strong> que el circuito puso a la venta <strong data-start=\"588\" data-end=\"614\">a finales de noviembre<\/strong>.<\/p>\n<p data-start=\"617\" data-end=\"1082\">El anuncio ha sido dise\u00f1ado para funcionar <strong data-start=\"660\" data-end=\"675\">sin di\u00e1logo<\/strong>, una decisi\u00f3n estrat\u00e9gica que persigue dos metas: facilitar su <strong data-start=\"739\" data-end=\"768\">comprensi\u00f3n internacional<\/strong> y permitir su exhibici\u00f3n en <strong data-start=\"797\" data-end=\"827\">grandes soportes sin audio<\/strong>, como pantallas exteriores. \u201c<strong data-start=\"857\" data-end=\"902\">Madring no necesita explicar la F\u00f3rmula 1<\/strong>, sino activar el deseo en un momento del a\u00f1o donde se toman decisiones emocionales de compra\u201d, se\u00f1ala <strong data-start=\"1005\" data-end=\"1023\">Andrea Ansareo<\/strong>,<em> marketing strategy &amp; experience director<\/em> de <strong>Annie Bonnie.<\/strong><\/p>\n<p data-start=\"1084\" data-end=\"1522\">Con ese punto de partida, la agencia construye una historia \u201csencilla y universal\u201d basada en una idea directa: <strong data-start=\"1195\" data-end=\"1233\">en estas fiestas, regala F\u00f3rmula 1<\/strong>. El spot se sit\u00faa en un hogar navide\u00f1o y muestra a una ni\u00f1a que regala dos entradas del <strong data-start=\"1322\" data-end=\"1353\">Gran Premio de Espa\u00f1a de F1<\/strong> a su abuelo, despu\u00e9s de emocionarse con im\u00e1genes de la carrera celebrada en Madrid en <strong data-start=\"1440\" data-end=\"1448\">1981<\/strong>, vinculada en la narrativa a la \u00faltima victoria de <strong data-start=\"1500\" data-end=\"1521\">Gilles Villeneuve<\/strong>.<\/p>\n<p data-start=\"1524\" data-end=\"1947\">Por su parte, <strong data-start=\"1538\" data-end=\"1553\">Nira Juanco<\/strong>, directora de comunicaci\u00f3n de Madring, afirma que \u201c<strong data-start=\"1605\" data-end=\"1689\">el regreso de la F\u00f3rmula 1 a Madrid representa un sue\u00f1o que conecta generaciones<\/strong> y que por fin se har\u00e1 realidad en 2026\u201d. En ese sentido, explica que la campa\u00f1a busca aprovechar estas fechas para \u201cactivar esa ilusi\u00f3n y recordar que vivir esta experiencia en la capital ya no es un recuerdo, sino un momento que est\u00e1 a punto de cumplirse\u201d.<\/p>\n<p data-start=\"1949\" data-end=\"2333\">La pieza contar\u00e1 con una <strong data-start=\"1974\" data-end=\"1997\">amplia distribuci\u00f3n<\/strong> en entornos digitales y en <strong data-start=\"2025\" data-end=\"2065\">pantallas exteriores de gran formato<\/strong> durante el periodo de fin de a\u00f1o y Reyes, con el prop\u00f3sito de reforzar su visibilidad y acompa\u00f1ar el momento clave de decisi\u00f3n de compra. <strong>Annie Bonnie<\/strong>, como agencia del circuito, ha asumido la <strong data-start=\"2259\" data-end=\"2281\">direcci\u00f3n creativa<\/strong> del spot, con producci\u00f3n de <strong data-start=\"2310\" data-end=\"2332\">Movida Audiovisual<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"En 2026, tus sue\u00f1os se cumplen - MADRING\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lbj5VZZSiMg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pieza, creada junto a la agencia Annie Bonnie, se apoya en el lema \u201cEn 2026 tus sue\u00f1os se cumplen\u201d y tiene como objetivo incrementar las ventas del circuito.<\/p>\n","protected":false},"author":10966,"featured_media":232823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2398],"class_list":["post-232821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026<\/title>\n<meta name=\"description\" content=\"&quot;En 2026 tus sue\u00f1os se cumplen&quot; fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=232821\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026\" \/>\n<meta property=\"og:description\" content=\"&quot;En 2026 tus sue\u00f1os se cumplen&quot; fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=232821\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-30T08:39:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T12:04:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Madring lanza un spot navide\u00f1o para impulsar la F1 en 2026\",\"datePublished\":\"2025-12-30T08:39:16+00:00\",\"dateModified\":\"2025-12-30T12:04:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821\"},\"wordCount\":402,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/madring-1.jpg\",\"keywords\":[\"agencias\",\"eventos\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=232821\",\"name\":\"Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/madring-1.jpg\",\"datePublished\":\"2025-12-30T08:39:16+00:00\",\"dateModified\":\"2025-12-30T12:04:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"\\\"En 2026 tus sue\u00f1os se cumplen\\\" fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=232821\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/madring-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/madring-1.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Annie Bonnie, como agencia del circuito, ha asumido la direcci\u00f3n creativa del spot, con producci\u00f3n de Movida Audiovisual.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232821#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Madring lanza un spot navide\u00f1o para impulsar la F1 en 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026","description":"\"En 2026 tus sue\u00f1os se cumplen\" fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=232821","og_locale":"es_ES","og_type":"article","og_title":"Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026","og_description":"\"En 2026 tus sue\u00f1os se cumplen\" fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.","og_url":"https:\/\/ipmark.com\/?p=232821","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-12-30T08:39:16+00:00","article_modified_time":"2025-12-30T12:04:17+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=232821#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=232821"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Madring lanza un spot navide\u00f1o para impulsar la F1 en 2026","datePublished":"2025-12-30T08:39:16+00:00","dateModified":"2025-12-30T12:04:17+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=232821"},"wordCount":402,"image":{"@id":"https:\/\/ipmark.com\/?p=232821#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg","keywords":["agencias","eventos"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=232821","url":"https:\/\/ipmark.com\/?p=232821","name":"Madring lanza un spot navide\u00f1o para impulsar la F1 a Madrid en 2026","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=232821#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=232821#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg","datePublished":"2025-12-30T08:39:16+00:00","dateModified":"2025-12-30T12:04:17+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"\"En 2026 tus sue\u00f1os se cumplen\" fue creada junto a Annie Bonnie y tiene como objetivo incrementar las ventas del circuito.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=232821#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=232821"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=232821#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/madring-1.jpg","width":1140,"height":635,"caption":"Annie Bonnie, como agencia del circuito, ha asumido la direcci\u00f3n creativa del spot, con producci\u00f3n de Movida Audiovisual."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=232821#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Madring lanza un spot navide\u00f1o para impulsar la F1 en 2026"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232821"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232821\/revisions"}],"predecessor-version":[{"id":232869,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232821\/revisions\/232869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/232823"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}