{"id":232810,"date":"2025-12-29T14:58:34","date_gmt":"2025-12-29T13:58:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=232810"},"modified":"2025-12-29T14:58:34","modified_gmt":"2025-12-29T13:58:34","slug":"rappel-protagoniza-la-inocentada-de-wallapop","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232810","title":{"rendered":"Rappel protagoniza la \u2018inocentada\u2019 de Wallapop"},"content":{"rendered":"<p data-start=\"438\" data-end=\"921\"><strong>Wallapop ha puesto el foco en uno de los contratiempos m\u00e1s habituales de la compraventa de segunda mano: fotografiar un espejo sin acabar reflejado en el anuncio. Brazos sujetando el m\u00f3vil, caras recortadas o figuras inesperadas contin\u00faan apareciendo en miles de publicaciones cada d\u00eda.<\/strong><\/p>\n<p data-start=\"438\" data-end=\"921\">Por ello, la plataforma ha decidido abordar esa situaci\u00f3n cotidiana desde el humor con una \u201cinnovaci\u00f3n\u201d tan improbable como llamativa: <strong data-start=\"856\" data-end=\"885\">una capa de invisibilidad<\/strong> creada junto al vidente <strong data-start=\"910\" data-end=\"920\">Rappel<\/strong>.<\/p>\n<p data-start=\"923\" data-end=\"1339\">La acci\u00f3n convierte ese \u201ccl\u00e1sico\u201d del marketplace en el punto de partida de una pieza en tono ir\u00f3nico en la que Rappel, desde su centro esot\u00e9rico y rodeado de elementos como tarot y astrolog\u00eda, se presenta como el \u201csalvador\u201d de quienes quieren vender un espejo sin convertirse \u2014sin quererlo\u2014 en parte del producto. La idea: una capa capaz de hacer desaparecer al vendedor en el momento exacto de tomar la fotograf\u00eda.<\/p>\n<p data-start=\"1341\" data-end=\"1595\">Adem\u00e1s de protagonizar la campa\u00f1a, Rappel ha trasladado la broma a la propia plataforma al <strong data-start=\"1432\" data-end=\"1490\">subir la capa de invisibilidad a su perfil de Wallapop<\/strong>, en un gui\u00f1o pensado para activar la conversaci\u00f3n y reforzar el car\u00e1cter participativo de la iniciativa.<\/p>\n<p data-start=\"1597\" data-end=\"2022\" data-is-last-node=\"\" data-is-only-node=\"\">La propuesta se enmarca en la celebraci\u00f3n del <strong data-start=\"1643\" data-end=\"1674\">D\u00eda de los Santos Inocentes<\/strong> y vuelve a situar a Wallapop en un terreno ya habitual para la marca: usar la comedia para conectar con situaciones reconocibles por su comunidad. Con este enfoque, <strong>la plataforma convierte una frustraci\u00f3n cotidiana en un gag de marca<\/strong>, alineado con su tono cercano, ir\u00f3nico y c\u00f3mplice, y orientado a generar entretenimiento y conversaci\u00f3n cultural.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con este enfoque, la plataforma convierte una frustraci\u00f3n cotidiana en un gag de marca, alineado con su tono cercano.<\/p>\n","protected":false},"author":10966,"featured_media":232811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2226],"class_list":["post-232810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rappel protagoniza la 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