{"id":232807,"date":"2025-12-30T09:30:06","date_gmt":"2025-12-30T08:30:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=232807"},"modified":"2025-12-29T14:40:42","modified_gmt":"2025-12-29T13:40:42","slug":"siete-cada-10-clientes-no-negocian-receta-clasica-roscon-segun-carrefour","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232807","title":{"rendered":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n, seg\u00fan Carrefour"},"content":{"rendered":"<p data-start=\"543\" data-end=\"970\"><strong>Con la campa\u00f1a de Nochevieja y Reyes entrando en su tramo decisivo, Carrefour ha radiografiado los h\u00e1bitos de compra de sus clientes en una de las categor\u00edas m\u00e1s disputadas de la temporada: dulces navide\u00f1os. El an\u00e1lisis deja un mensaje claro para marcas y retailers: la tradici\u00f3n sigue siendo el gran motor de la demanda, pero el lineal se abre cada vez m\u00e1s a formatos y sabores dise\u00f1ados para generar conversaci\u00f3n.<\/strong><\/p>\n<p data-start=\"1036\" data-end=\"1440\">Seg\u00fan el estudio de la compa\u00f1\u00eda, el <strong data-start=\"1072\" data-end=\"1095\">73% de los clientes<\/strong> considera \u201cintocable\u201d la receta tradicional del rosc\u00f3n, con o sin relleno. Dentro de su propuesta, Carrefour sit\u00faa como referencia de ventas el rosc\u00f3n de su marca <strong data-start=\"1259\" data-end=\"1278\">Carrefour Extra<\/strong>, elaborado con <strong data-start=\"1294\" data-end=\"1308\">masa madre<\/strong> y <strong data-start=\"1311\" data-end=\"1332\">relleno 100% nata<\/strong>, adem\u00e1s de mantequilla \u2014sin aceite de palma, palmiste ni aceite de coco\u2014, agua de azahar y huevos de suelo.<\/p>\n<p data-start=\"1442\" data-end=\"1700\">La ense\u00f1a a\u00f1ade que este rosc\u00f3n ha obtenido el <strong data-start=\"1489\" data-end=\"1508\">Premio al Sabor<\/strong>, un distintivo basado en la valoraci\u00f3n de consumidores sobre atributos como equilibrio, aroma y textura, reforzando el posicionamiento del producto desde la credencial de \u201ccalidad percibida\u201d.<\/p>\n<p data-start=\"1785\" data-end=\"2127\">Carrefour apunta tambi\u00e9n a la consolidaci\u00f3n del <strong data-start=\"1833\" data-end=\"1846\">panettone<\/strong> en Espa\u00f1a: entre quienes optan por este dulce, <strong data-start=\"1894\" data-end=\"1906\">la mitad<\/strong> elige la versi\u00f3n con <strong data-start=\"1928\" data-end=\"1952\">pepitas de chocolate<\/strong>, por delante de la receta italiana con pasas. Adem\u00e1s, la cadena sostiene que <strong data-start=\"2030\" data-end=\"2045\">m\u00e1s del 90%<\/strong> de consumidores ya lo considera un producto habitual en las sobremesas navide\u00f1as.<\/p>\n<p data-start=\"2129\" data-end=\"2398\">En t\u00e9rminos de surtido, combina propuestas de su marca <strong data-start=\"2184\" data-end=\"2203\">Carrefour Extra<\/strong> con gamas como <strong data-start=\"2219\" data-end=\"2237\">Terre d\u2019Italia<\/strong>, elaboradas de forma artesanal en <strong data-start=\"2272\" data-end=\"2281\">Mil\u00e1n<\/strong> bajo recetas tradicionales, reforzando as\u00ed la segmentaci\u00f3n entre \u201ctradici\u00f3n premium\u201d y preferencias m\u00e1s indulgentes.<\/p>\n<p data-start=\"2475\" data-end=\"2835\">En la parte m\u00e1s experiencial de la categor\u00eda, Carrefour impulsa las <strong data-start=\"2543\" data-end=\"2586\">Tartas de Reyes en Lata (La Tarta-Lata)<\/strong>, un formato individual pensado para regalo o consumo personal y alineado con din\u00e1micas virales en redes. La propuesta, que rompe con la est\u00e9tica tradicional del rosc\u00f3n, llega con sabores como <strong data-start=\"2779\" data-end=\"2793\">Red Velvet<\/strong>, <strong data-start=\"2795\" data-end=\"2810\">Carrot Cake<\/strong> y <strong data-start=\"2813\" data-end=\"2834\">Chocolate Passion<\/strong>.<\/p>\n<p data-start=\"2911\" data-end=\"3237\">La compa\u00f1\u00eda afirma disponer de una oferta de <strong data-start=\"2956\" data-end=\"2975\">370 referencias<\/strong> de dulces navide\u00f1os entre marca propia y fabricante. En turrones, incorpora tendencias como la gama <strong data-start=\"3076\" data-end=\"3085\">Dubai<\/strong>, sabores \u201cnost\u00e1lgicos\u201d como <strong data-start=\"3114\" data-end=\"3130\">Pantera Rosa<\/strong> y combinaciones como <strong data-start=\"3152\" data-end=\"3192\">coco y almendra con chocolate blanco<\/strong> o <strong data-start=\"3195\" data-end=\"3236\">chocolate blanco con galleta al cacao<\/strong>.<\/p>\n<p data-start=\"3239\" data-end=\"3540\">Adem\u00e1s, Carrefour refuerza la segmentaci\u00f3n por necesidades con <strong data-start=\"3302\" data-end=\"3327\">m\u00e1s de 60 referencias<\/strong> orientadas a opciones <strong data-start=\"3350\" data-end=\"3374\">0% az\u00facares a\u00f1adidos<\/strong> o <strong data-start=\"3377\" data-end=\"3391\">sin gluten<\/strong>, de las cuales <strong data-start=\"3407\" data-end=\"3413\">13<\/strong> son novedades. Y ampl\u00eda el concepto \u201cfamilia\u201d con un gui\u00f1o a los hogares con animales al incluir <strong data-start=\"3511\" data-end=\"3539\">polvorones para mascotas<\/strong>.<\/p>\n<p data-start=\"3542\" data-end=\"3851\" data-is-last-node=\"\" data-is-only-node=\"\">Con este planteamiento, Carrefour busca capitalizar el pico de demanda de la campa\u00f1a mezclando <strong data-start=\"3637\" data-end=\"3658\">productos tractor<\/strong> (rosc\u00f3n), <strong data-start=\"3669\" data-end=\"3696\">tendencias consolidadas<\/strong> (panettone) e <strong data-start=\"3711\" data-end=\"3753\">innovaci\u00f3n de alto potencial medi\u00e1tico<\/strong> (tarta-lata), mientras ensancha el surtido para cubrir perfiles de consumo cada vez m\u00e1s diversos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.<\/p>\n","protected":false},"author":10966,"featured_media":232808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6582],"class_list":["post-232807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-supermercados"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=232807\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=232807\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-30T08:30:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n, seg\u00fan Carrefour\",\"datePublished\":\"2025-12-30T08:30:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807\"},\"wordCount\":512,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/roscon-de-nata-.jpg\",\"keywords\":[\"supermercados\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=232807\",\"name\":\"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/roscon-de-nata-.jpg\",\"datePublished\":\"2025-12-30T08:30:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=232807\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/roscon-de-nata-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/roscon-de-nata-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"el 73% de los clientes considera \u201cintocable\u201d la receta tradicional del rosc\u00f3n, con o sin relleno.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232807#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n, seg\u00fan Carrefour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n","description":"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=232807","og_locale":"es_ES","og_type":"article","og_title":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n","og_description":"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.","og_url":"https:\/\/ipmark.com\/?p=232807","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-12-30T08:30:06+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=232807#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=232807"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n, seg\u00fan Carrefour","datePublished":"2025-12-30T08:30:06+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=232807"},"wordCount":512,"image":{"@id":"https:\/\/ipmark.com\/?p=232807#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg","keywords":["supermercados"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=232807","url":"https:\/\/ipmark.com\/?p=232807","name":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=232807#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=232807#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg","datePublished":"2025-12-30T08:30:06+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"La compa\u00f1\u00eda afirma disponer de una oferta de 370 referencias de dulces navide\u00f1os entre marca propia y fabricante.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=232807#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=232807"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=232807#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/roscon-de-nata-.jpg","width":1140,"height":635,"caption":"el 73% de los clientes considera \u201cintocable\u201d la receta tradicional del rosc\u00f3n, con o sin relleno."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=232807#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Siete de cada 10 clientes no negocian la receta cl\u00e1sica del rosc\u00f3n, seg\u00fan Carrefour"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232807"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232807\/revisions"}],"predecessor-version":[{"id":232809,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232807\/revisions\/232809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/232808"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}