{"id":232788,"date":"2025-12-29T12:36:31","date_gmt":"2025-12-29T11:36:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=232788"},"modified":"2025-12-29T13:25:42","modified_gmt":"2025-12-29T12:25:42","slug":"oniverse-espana-elige-infinity-nueva-agencia-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232788","title":{"rendered":"Oniverse Espa\u00f1a elige a Infinity como nueva agencia de medios"},"content":{"rendered":"<p data-start=\"480\" data-end=\"739\"><strong data-start=\"480\" data-end=\"492\">Infinity<\/strong>, agencia de medios independiente del grupo <strong data-start=\"536\" data-end=\"547\">&amp;Beyond<\/strong>, fue seleccionada como <strong data-start=\"575\" data-end=\"621\">nueva agencia de medios de Oniverse Espa\u00f1a<\/strong> tras un proceso de concurso en el que han participado algunas de las principales agencias multinacionales del sector.<\/p>\n<p data-start=\"741\" data-end=\"971\">Oniverse \u2014grupo con <strong data-start=\"761\" data-end=\"798\">m\u00e1s de 5.700 tiendas en 57 pa\u00edses<\/strong>\u2014 cuenta con una trayectoria de <strong data-start=\"830\" data-end=\"851\">30 a\u00f1os en Espa\u00f1a<\/strong> y opera en el mercado a trav\u00e9s de marcas como <strong data-start=\"898\" data-end=\"970\">Calzedonia, Intimissimi, IUMAN Intimissimi Uomo, Tezenis y Falconeri<\/strong>.<\/p>\n<p data-start=\"973\" data-end=\"1345\">Seg\u00fan detalla la compa\u00f1\u00eda, la adjudicaci\u00f3n se ha producido gracias a una propuesta basada en una <strong data-start=\"1070\" data-end=\"1092\">visi\u00f3n estrat\u00e9gica<\/strong>, un <strong data-start=\"1097\" data-end=\"1127\">modelo de trabajo flexible<\/strong> y un <strong data-start=\"1133\" data-end=\"1181\">enfoque de cercan\u00eda y alto nivel de servicio<\/strong>, aspectos que han pesado a la hora de optar por una agencia independiente con capacidad de ofrecer soluciones a medida y una relaci\u00f3n directa con un equipo senior.<\/p>\n<p data-start=\"1347\" data-end=\"1742\">\u201cDesde el inicio del proceso surgi\u00f3 una qu\u00edmica especial entre ambos equipos. En Oniverse hemos valorado especialmente la cohesi\u00f3n, la energ\u00eda y el compromiso demostrados, as\u00ed como su inter\u00e9s genuino por comprender nuestro negocio y crecer junto a nosotros desde la estrategia, la eficacia y la colaboraci\u00f3n\u201d, ha se\u00f1alado <strong data-start=\"1669\" data-end=\"1686\">Alejandra Pla<\/strong>, <em data-start=\"1688\" data-end=\"1719\">Communication &amp; Image Manager<\/em> de Oniverse en Espa\u00f1a.<\/p>\n<p data-start=\"1744\" data-end=\"2316\">Por su parte, <strong data-start=\"1758\" data-end=\"1776\">Angels Escobar<\/strong>, directora general de<strong> Infinity<\/strong>, ha subrayado que la incorporaci\u00f3n de Oniverse supone un hito para la agencia al validar su enfoque. \u201c[&#8230;]\u00a0 Hemos dise\u00f1ado un modelo operativo totalmente enfocado en Onoverse y estamos orgullosos de que un cliente valiente apueste por una agencia challenger que huye de soluciones est\u00e1ndar para construir modelos de crecimiento realmente personalizados\u201d, afirma.<\/p>\n<p data-start=\"2318\" data-end=\"2561\"><strong>Infinity enmarca esta adjudicaci\u00f3n en el posicionamiento del grupo &amp;Beyond como alternativa independiente<\/strong> frente a los grandes grupos multinacionales, con una propuesta centrada en el valor estrat\u00e9gico, la cercan\u00eda y el impacto en negocio.<\/p>\n<p data-start=\"2318\" data-end=\"2561\">La incorporaci\u00f3n del <strong>Grupo Oniverse permitir\u00e1 a Infinity<\/strong> arrancar 2026 con un cliente relevante y anticipa, seg\u00fan la agencia, un ejercicio marcado por nuevas oportunidades y crecimiento, en un contexto en el que m\u00e1s marcas buscan modelos de agencia \u201cm\u00e1s implicados, especializados y alineados con sus objetivos\u201d. La colaboraci\u00f3n se pondr\u00e1 en marcha en <strong data-start=\"2916\" data-end=\"2929\">dos fases<\/strong>: la primera comenzar\u00e1 en <strong data-start=\"2955\" data-end=\"2972\">enero de 2026<\/strong> y la segunda, en <strong data-start=\"2990\" data-end=\"2999\">abril<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n entre la marca y la agencia perteneciente a a &#038;Beyond se pondr\u00e1 en marcha en dos fases: la primera comenzar\u00e1 en enero de 2026 y la segunda, en abril.<\/p>\n","protected":false},"author":10966,"featured_media":232790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464,2226],"class_list":["post-232788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized 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