{"id":232773,"date":"2025-12-29T11:33:21","date_gmt":"2025-12-29T10:33:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=232773"},"modified":"2025-12-29T13:39:32","modified_gmt":"2025-12-29T12:39:32","slug":"la-tv-resiste-2025-47-millones-espectadores-unicos-espanoles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232773","title":{"rendered":"La TV resiste en 2025 con 47 millones de espectadores \u00fanicos espa\u00f1oles"},"content":{"rendered":"<p data-start=\"454\" data-end=\"853\"><strong>El consumo televisivo-audiovisual mantiene su reinado en Espa\u00f1a en 2025, con 47,0 millones de espectadores \u00fanicos que han conectado la TV al menos un minuto a lo largo del a\u00f1o, lo que equivale al 99,8% de la poblaci\u00f3n de cuatro o m\u00e1s a\u00f1os. <\/strong><\/p>\n<p data-start=\"454\" data-end=\"853\">En promedio diario, el total de la TV congrega a 29,9 millones de personas (63,5%). <strong>El informe de Barlovento Comunicaci\u00f3n \u2014con datos acumulados a 15 de diciembre<\/strong>, pendientes de actualizaci\u00f3n a cierre de a\u00f1o\u2014 sit\u00faa el tiempo medio de uso de la televisi\u00f3n en 215 minutos por persona al d\u00eda (tres horas y 35 minutos) y en 336 minutos por espectador (cinco horas y 36 minutos), con ligeros descensos frente a 2024.<\/p>\n<p data-start=\"1118\" data-end=\"1499\">En el \u00e1mbito de la televisi\u00f3n tradicional (lineal + diferido), el acumulado anual alcanza 46,8 millones de espectadores \u00fanicos (99,5% de cobertura), mientras que el promedio diario baja a 26,7 millones (56,7%). En t\u00e9rminos de tiempo, <strong>la TV tradicional registra 161 minutos por persona al d\u00eda (dos horas y 41m) y 283 minutos por espectador<\/strong> (cuatro horas y 43m), ambos a la baja respecto al a\u00f1o anterior.<\/p>\n<p data-start=\"1501\" data-end=\"1953\">El avance m\u00e1s relevante se produce en la televisi\u00f3n h\u00edbrida o \u201cotros usos del televisor\u201d (internet\/OTT, reproducci\u00f3n y otros consumos), que <strong>ya representa el 25% del total del uso de la televisi\u00f3n,<\/strong> seg\u00fan Barlovento. Este consumo suma 44,5 millones de espectadores \u00fanicos en el acumulado anual (94,5% de cobertura) y 13,6 millones en promedio diario (29,0%). <strong>El tiempo medio se sit\u00faa en 53 minutos por persona (0h 53m) y 184 minutos por espectador (3h y 4m).<\/strong><\/p>\n<p data-start=\"1955\" data-end=\"2233\">En el ranking de cadenas en abierto (cuota acumulada a 15 de diciembre), <strong>Antena 3 lidera con un 12,8%, seguida de La 1<\/strong> (11,0%) y Telecinco (9,5%). Entre los principales movimientos, el documento refleja subidas de La 1 (+0,5) y Cuatro (+0,4), y un retroceso de Telecinco (-0,4). En el plano econ\u00f3mico,<strong> Barlovento prev\u00e9 que la inversi\u00f3n publicitaria en televisi\u00f3n cierre 2025 con<\/strong>\u00a0unos ingresos estimados en torno a 1.750 millones de euros, a falta del cierre definitivo anual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barlovento Comunicaci\u00f3n prev\u00e9 que la inversi\u00f3n publicitaria en televisi\u00f3n cierre 2025 con\u00a0unos ingresos estimados en torno a 1.750 millones de euros.<\/p>\n","protected":false},"author":10966,"featured_media":201360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6559,175,6532,194],"class_list":["post-232773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-ctv","tag-inversion-publicitaria","tag-otts","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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