{"id":232765,"date":"2025-12-29T10:14:38","date_gmt":"2025-12-29T09:14:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=232765"},"modified":"2025-12-29T12:07:45","modified_gmt":"2025-12-29T11:07:45","slug":"cumple-reyes-proximity-madrid-firma-la-campana-de-el-nino-2026-con-una-historia-de-humor-y-ternura","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232765","title":{"rendered":"&#8216;Cumple Reyes&#8217;: Proximity Madrid firma la campa\u00f1a de El Ni\u00f1o 2026 con una historia de humor y ternura"},"content":{"rendered":"<p data-start=\"444\" data-end=\"872\">Loter\u00edas y Apuestas del Estado ha lanzado su campa\u00f1a para el Sorteo Extraordinario de El Ni\u00f1o 2026, que tendr\u00e1 lugar el pr\u00f3ximo 6 de enero. La pieza, creada por la agencia Proximity Madrid, con producci\u00f3n de Mirinda y realizaci\u00f3n de Miquel Alcarria, lleva por t\u00edtulo \u201cCumple Reyes\u201d y <strong>pone el foco en quienes celebran su cumplea\u00f1os el D\u00eda de Reyes, una fecha en la que su celebraci\u00f3n queda a menudo ensombrecida por la tradici\u00f3n<\/strong>.<\/p>\n<p data-start=\"874\" data-end=\"1243\">Desde un tono emocional, cercano y con una mirada c\u00f3mplice, <strong>la campa\u00f1a relata la historia de un cumplea\u00f1ero del 6 de enero, cuyas expectativas se ven relegadas hasta que un regalo inesperado \u2014un d\u00e9cimo del Sorteo de El Ni\u00f1o\u2014 le devuelve la ilusi\u00f3n<\/strong>. Todo ello bajo el <em data-start=\"1141\" data-end=\"1148\">claim<\/em>: \u201cLos mejores regalos llegan cuando menos te lo esperas\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1a Loter\u00eda del Ni\u00f1o 2026. &quot;Cumple Reyes&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/JDQJzPziN-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1245\" data-end=\"1678\">\u201cQueremos <strong>reforzar el posicionamiento emocional del Sorteo de El Ni\u00f1o como una ocasi\u00f3n m\u00e1s de celebraci\u00f3n, desde un punto de vista m\u00e1s \u00edntimo y personal<\/strong>\u201d, explican Susana P\u00e9rez y David Vijil, responsables creativos de la campa\u00f1a. El anuncio busca conectar con quienes se sienten menos visibles en una fecha tan se\u00f1alada y recordar que siempre es posible encontrar un momento propio para celebrar.<\/p>\n<p data-start=\"1680\" data-end=\"2013\">La campa\u00f1a cuenta con versiones del spot en 80, 45, 30 y 20 segundos para televisi\u00f3n y digital, dos cu\u00f1as de radio y una gr\u00e1fica titulada <em data-start=\"1818\" data-end=\"1828\">Regalazo<\/em>, ilustrada por Marga Casta\u00f1o y producida por The Mushroom Company, que se difundir\u00e1 en prensa, exteriores, puntos de venta y plataformas digitales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loter\u00edas y Apuestas del Estado presenta su tradicional campa\u00f1a del Sorteo Extraordinario de El Ni\u00f1o, con una emotiva pieza firmada por Proximity Madrid que reivindica la celebraci\u00f3n personal en pleno D\u00eda de Reyes.<\/p>\n","protected":false},"author":14,"featured_media":232766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-232765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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