{"id":232711,"date":"2025-12-26T12:35:16","date_gmt":"2025-12-26T11:35:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=232711"},"modified":"2025-12-26T14:11:40","modified_gmt":"2025-12-26T13:11:40","slug":"la-radio-cierra-2025-con-234-millones-de-oyentes-diarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232711","title":{"rendered":"La radio cerr\u00f3 2025 con 23,4 millones de oyentes diarios"},"content":{"rendered":"<p data-start=\"157\" data-end=\"515\"><strong>La \u00faltima ola del EGM de 2025 vuelve a situar a la radio en un m\u00e1ximo hist\u00f3rico de consumo. Seg\u00fan los datos difundidos tras la publicaci\u00f3n de esta ola, 23,4 millones de personas han escuchado radio a diario en 2025, lo que equivale al 55% de la poblaci\u00f3n mayor de 14 a\u00f1os. <\/strong><\/p>\n<p data-start=\"157\" data-end=\"515\">En alcance mensual, el medio llega a <strong data-start=\"483\" data-end=\"514\">m\u00e1s del 76% de la poblaci\u00f3n<\/strong>. En el segmento de <strong data-start=\"535\" data-end=\"556\">radio generalista<\/strong>, el EGM certifica un r\u00e9cord: en 2025 registra su <strong data-start=\"606\" data-end=\"650\">mejor dato hist\u00f3rico de audiencia diaria<\/strong> y supera <strong data-start=\"660\" data-end=\"679\">por primera vez<\/strong> los <strong data-start=\"684\" data-end=\"718\">13 millones de oyentes diarios<\/strong> desde que existe medici\u00f3n.<\/p>\n<p data-start=\"157\" data-end=\"515\">Adem\u00e1s, mejora en un <strong data-start=\"767\" data-end=\"774\">10%<\/strong> el resultado obtenido en 2024 y se consolida como el medio elegido cada d\u00eda por <strong data-start=\"855\" data-end=\"885\">uno de cada tres espa\u00f1oles<\/strong> mayores de 14 a\u00f1os. De lunes a viernes \u2014los d\u00edas de mayor demanda informativa\u2014 la audiencia diaria de la generalista se sit\u00faa en <strong data-start=\"1015\" data-end=\"1032\">13,8 millones<\/strong>.<\/p>\n<p data-start=\"1035\" data-end=\"1412\">En paralelo, el estudio refleja el avance del consumo bajo demanda. En 2025, la cifra de individuos que <strong data-start=\"1139\" data-end=\"1185\">descargaron o escucharon podcasts a diario<\/strong> alcanza los <strong data-start=\"1198\" data-end=\"1214\">2,4 millones<\/strong>. Dentro de esa categor\u00eda, los <strong data-start=\"1245\" data-end=\"1270\">podcasts radiof\u00f3nicos<\/strong> registran una audiencia diaria de <strong data-start=\"1305\" data-end=\"1321\">3,1 millones<\/strong>, un <strong data-start=\"1326\" data-end=\"1337\">29% m\u00e1s<\/strong> que el dato atribuido al \u201caudio de moda\u201d, seg\u00fan la informaci\u00f3n trasladada.<\/p>\n<p data-start=\"1414\" data-end=\"1764\">La radio tambi\u00e9n consolida su perfil <strong data-start=\"1451\" data-end=\"1464\">omnicanal<\/strong>. El texto destaca que un <strong data-start=\"1490\" data-end=\"1497\">26%<\/strong> de los oyentes diarios consume el medio <strong data-start=\"1538\" data-end=\"1562\">a trav\u00e9s de Internet<\/strong> en alg\u00fan momento (v\u00eda <strong data-start=\"1585\" data-end=\"1599\">apps y web<\/strong>), lo que equivale a <strong data-start=\"1620\" data-end=\"1654\">6 millones de oyentes cada d\u00eda<\/strong> en 2025. En este contexto, se subraya la capacidad del medio para hibridar audiencias anal\u00f3gicas y digitales.<\/p>\n<p data-start=\"1766\" data-end=\"2530\">En el \u00e1mbito publicitario, el balance plantea un desajuste entre consumo y planificaci\u00f3n. La radio se presenta como el \u00fanico medio convencional que contin\u00faa creciendo tanto en <strong data-start=\"1942\" data-end=\"1955\">audiencia<\/strong> como en <strong data-start=\"1964\" data-end=\"1990\">inversi\u00f3n publicitaria<\/strong>, por encima de la media del mercado, aunque su <strong data-start=\"2038\" data-end=\"2070\">peso en los planes de medios<\/strong> seguir\u00eda por debajo de lo que le corresponder\u00eda en funci\u00f3n de sus cifras y eficacia.<\/p>\n<p data-start=\"1766\" data-end=\"2530\">Entre las razones se\u00f1aladas figuran percepciones que, seg\u00fan este an\u00e1lisis, no se ajustan a la realidad del medio: <strong>p\u00e9rdida de oyentes, envejecimiento de su audiencia o sustituci\u00f3n por formatos digitales.<\/strong> En este sentido, se defiende que la radio mantiene un perfil de audiencia equilibrado por edad y que sigue siendo un canal clave por <strong data-start=\"2492\" data-end=\"2529\">cobertura, credibilidad y retorno<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, mejora en un 10% el resultado obtenido en 2024 y se consolida como el medio elegido cada d\u00eda por uno de cada tres espa\u00f1oles mayores de 14 a\u00f1os.<\/p>\n","protected":false},"author":10966,"featured_media":214076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[1577,6216],"class_list":["post-232711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-de-comunicacion","tag-radio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La radio cierra 2025 con 23,4 millones de oyentes diarios<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s, mejora en un 10% el resultado obtenido en 2024 y es el medio elegido 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