{"id":232670,"date":"2025-12-26T09:42:54","date_gmt":"2025-12-26T08:42:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=232670"},"modified":"2025-12-26T14:12:20","modified_gmt":"2025-12-26T13:12:20","slug":"masmovil-navidad-antonio-resines-2026","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232670","title":{"rendered":"M\u00e1sM\u00f3vil anima a empezar 2026 \u201csin complicaciones\u201d con Antonio Resines"},"content":{"rendered":"<p><strong>M\u00e1sM\u00f3vil (Grupo MasOrange) lanza una nueva campa\u00f1a de Navidad con Antonio Resines como protagonista y un mensaje principal: empezar 2026 \u201csin complicaciones\u201d. La marca da un giro a los tradicionales mensajes de estas fechas con una propuesta que invita a la poblaci\u00f3n espa\u00f1ola a \u201cno calentarse la cabeza\u201d, simplificar sus metas para el nuevo a\u00f1o e \u201cintentar ahorrar\u201d.<\/strong><\/p>\n<p>La campa\u00f1a, desarrollada en colaboraci\u00f3n con <strong>dentsu X y Dentsu Story Lab, junto a Pool y Ping\u00fcino Torreblanca<\/strong>, se activa entre el 24 de diciembre y el 4 de enero, aprovechando el contexto navide\u00f1o y el arranque del a\u00f1o para conectar con millones de personas.<\/p>\n<p>Con un planteamiento multicanal, la pieza central es el mensaje completo de felicitaci\u00f3n de Antonio Resines, disponible en YouTube, y que cuenta con versiones adaptadas para distintos medios. En televisi\u00f3n, M\u00e1sM\u00f3vil emiti\u00f3 un spot de 45 segundos en las cuatro grandes cadenas nacionales <strong>antes y despu\u00e9s del discurso del rey en Nochebuena.<\/strong><\/p>\n<p>En el \u00e1mbito digital y en redes sociales, la campa\u00f1a incluye piezas cortas de 15 y 6 segundos que redirigen al v\u00eddeo completo en YouTube, con segmentaci\u00f3n contextual vinculada al discurso y a contenidos navide\u00f1os. Adem\u00e1s, la acci\u00f3n est\u00e1 presente en plataformas de contenido como Netflix y Disney+.<\/p>\n<p>Para reforzar el mensaje y conectar con el p\u00fablico joven, los influencers <strong>Martita de Grana y Benja Serra<\/strong> saldr\u00e1n a la calle para preguntar a la gente por sus prop\u00f3sitos y qu\u00e9 podr\u00edan haberse ahorrado en 2025.<\/p>\n<p>Con esta iniciativa, la marca reafirma su posicionamiento vinculado a un estilo de vida pr\u00e1ctico y sin complicaciones, una idea que, seg\u00fan se\u00f1ala, seguir\u00e1 guiando su propuesta en 2026 para ofrecer soluciones ajustadas a las necesidades reales y optimizar recursos.<\/p>\n<p><iframe loading=\"lazy\" title=\"El mensaje de A\u00f1o Nuevo de Antonio Resines\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UVI8hVM1udI?start=98&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a multicanal, desarrollada con dentsu X y Dentsu Story Lab junto a Pool y Ping\u00fcino Torreblanca, estar\u00e1 activa del 24 de diciembre al 4 de enero con presencia en TV, digital, redes e influencers.<\/p>\n","protected":false},"author":30,"featured_media":232673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-232670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1sM\u00f3vil anima a empezar 2026 \u201csin complicaciones\u201d con Antonio 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