{"id":232668,"date":"2025-12-25T09:18:17","date_gmt":"2025-12-25T08:18:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=232668"},"modified":"2025-12-26T09:38:10","modified_gmt":"2025-12-26T08:38:10","slug":"fiat-agatha-ruiz-prada-lanzan-nuevo-fiat-grande-panda","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232668","title":{"rendered":"Fiat y Agatha Ruiz de la Prada lanzan el nuevo Fiat Grande Panda"},"content":{"rendered":"<p data-start=\"167\" data-end=\"567\"><strong>Fiat une fuerzas con Agatha Ruiz de la Prada para dar forma a una versi\u00f3n \u00fanica y exclusiva del nuevo Fiat Grande Panda, un modelo que la dise\u00f1adora madrile\u00f1a customiza con su sello creativo y que se enmarca en el concepto de la marca \u2018Nueva Dolce Vita\u2019. <\/strong><\/p>\n<p data-start=\"167\" data-end=\"567\">\u201cMi universo de color encaja a la perfecci\u00f3n con la potente personalidad del Nuevo Fiat Grande Panda\u201d, afirma Ruiz de la Prada. La colaboraci\u00f3n vincula, seg\u00fan ambas partes, dos universos con un ADN compartido: <strong data-start=\"651\" data-end=\"745\">el dise\u00f1o como lenguaje, el color como actitud y la alegr\u00eda como forma de entender la vida<\/strong>.<\/p>\n<p data-start=\"167\" data-end=\"567\">En este proyecto, Ruiz de la Prada \u2014embajadora del Nuevo Fiat Grande Panda\u2014 aplica un patr\u00f3n de <strong data-start=\"848\" data-end=\"886\">corazones rosas sobre fondo dorado<\/strong> en la carrocer\u00eda, con el objetivo de transformar el veh\u00edculo en una pieza representativa de un estilo de vida \u201csobre ruedas\u201d. Desde la marca explican que el trabajo creativo busca reflejar su filosof\u00eda de <strong data-start=\"1093\" data-end=\"1141\">movilidad \u201cemocional, optimista y accesible\u201d<\/strong>, reivindicando valores asociados a la sencillez, el dise\u00f1o inteligente y el disfrute de las peque\u00f1as cosas del d\u00eda a d\u00eda.<\/p>\n<p data-start=\"167\" data-end=\"567\">La dise\u00f1adora, por su parte, subraya la afinidad con Fiat y destaca que ambos comparten \u201ccolor, alegr\u00eda y optimismo\u201d, adem\u00e1s de una visi\u00f3n pr\u00e1ctica que define como <strong data-start=\"1428\" data-end=\"1448\">\u201celegancia \u00fatil\u201d<\/strong>, orientada a hacer la vida \u201cm\u00e1s f\u00e1cil y agradable\u201d. <strong>Carlos Ad\u00e1n<\/strong>, director de comunicaci\u00f3n de <strong>Fiat y Abarth Espa\u00f1a<\/strong>, tambi\u00e9n ha puesto el foco en los elementos comunes entre la marca y su nueva embajadora: <strong data-start=\"1654\" data-end=\"1717\">dise\u00f1o, personalidad, formas originales y patrones ic\u00f3nicos<\/strong>.<\/p>\n<p data-start=\"167\" data-end=\"567\">\u201cNuestra intenci\u00f3n es llevar el dise\u00f1o y el estilo a la calle y reforzar nuestro liderazgo indiscutible como la marca de la alegr\u00eda, el color y el optimismo\u201d, se\u00f1ala Ad\u00e1n, quien a\u00f1ade que FIAT representa la <strong data-start=\"1926\" data-end=\"1940\">Dolce Vita<\/strong> como \u201cplacer de vivir\u201d y disfrute \u201csin prisas\u201d.<\/p>\n<p data-start=\"1990\" data-end=\"2419\">En cuanto al producto, Fiat enmarca el <strong data-start=\"2029\" data-end=\"2051\">Nuevo Grande Panda<\/strong> como la evoluci\u00f3n de un icono adaptado a la ciudad contempor\u00e1nea: un veh\u00edculo <strong data-start=\"2130\" data-end=\"2153\">compacto y vers\u00e1til<\/strong>, con un dise\u00f1o <strong data-start=\"2169\" data-end=\"2193\">robusto y geom\u00e9trico<\/strong>, soluciones funcionales y una reinterpretaci\u00f3n del esp\u00edritu ochentero desde una perspectiva \u201cmoderna, sostenible y tecnol\u00f3gica\u201d. <strong>La marca destaca, adem\u00e1s, un interior espacioso y recursos pr\u00e1cticos orientados a un uso urbano.<\/strong><\/p>\n<p data-start=\"2421\" data-end=\"2990\">La colaboraci\u00f3n con Ruiz de la Prada refuerza, asimismo, el v\u00ednculo de Fiat con el color como elemento identitario. La firma se\u00f1ala que esta filosof\u00eda se refleja en su <strong data-start=\"2589\" data-end=\"2606\">logo renovado<\/strong>, inspirado en colores asociados a paisajes de Italia, y en una gama actual que incluye <strong data-start=\"2694\" data-end=\"2712\">30 tonalidades<\/strong> con nombres evocadores como <strong data-start=\"2741\" data-end=\"2883\">Blanco Gelato, Naranja Sicilia, Naranja Paprika, Azul Dipinto di Blu, Azul Venezia, Verde Rugiada, Verde Foresta, Rose Gold o Negro Cinema<\/strong>, entre otros, con el objetivo de \u201cdejar atr\u00e1s los tonos grises\u201d y apostar por una movilidad m\u00e1s expresiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiat une fuerzas con Agatha Ruiz de la Prada para dar forma a una versi\u00f3n \u00fanica y exclusiva del nuevo<\/p>\n","protected":false},"author":10966,"featured_media":232669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6593],"class_list":["post-232668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-lanzamientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiat y Agatha Ruiz de la Prada lanzan el nuevo Fiat Grande Panda<\/title>\n<meta name=\"description\" content=\"En este proyecto, Ruiz de la Prada \u2014embajadora del Nuevo Fiat Grande Panda\u2014 aplica corazones rosas sobre fondo dorado en la carrocer\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=232668\" 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