{"id":232544,"date":"2025-12-22T11:59:41","date_gmt":"2025-12-22T10:59:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=232544"},"modified":"2025-12-22T14:09:15","modified_gmt":"2025-12-22T13:09:15","slug":"mission-presenta-la-vajilla-antisobras-una-campana-navidena-contra-el-desperdicio-alimentario","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232544","title":{"rendered":"Mission presenta &#8216;La Vajilla Antisobras&#8217;y va contra el desperdicio alimentario"},"content":{"rendered":"<p data-start=\"138\" data-end=\"686\"><strong>La Navidad concentra buena parte de las comidas, cenas y encuentros sociales del a\u00f1o y, con ellos, una doble realidad habitual: el desperdicio de alimentos y la proliferaci\u00f3n de comentarios desafortunados en torno a la mesa. <\/strong><\/p>\n<p data-start=\"138\" data-end=\"686\">Ante este contexto, <strong data-start=\"391\" data-end=\"402\">Mission<\/strong>, junto a la agencia creativa <strong data-start=\"432\" data-end=\"446\">Manifiesto<\/strong>, ha lanzado <strong data-start=\"459\" data-end=\"486\">\u201cLa Vajilla Antisobras\u201d<\/strong>, una vajilla con mensajes serigrafiados que invita a poner fin a los comentarios impertinentes y, al mismo tiempo, a <strong data-start=\"604\" data-end=\"656\">reaprovechar los restos de las comidas navide\u00f1as<\/strong> utilizando tortillas Mission.<\/p>\n<p data-start=\"688\" data-end=\"1057\">La iniciativa parte de un dato recurrente en estas fechas: seg\u00fan diversos estudios citados por la marca, <strong data-start=\"793\" data-end=\"877\">en Navidad los espa\u00f1oles desperdician alrededor del 20% de la comida que compran<\/strong>. La propuesta de Mission pasa por dar una segunda vida a los alimentos que sobran, reduciendo as\u00ed el impacto <strong data-start=\"987\" data-end=\"1017\">medioambiental y econ\u00f3mico<\/strong> asociado a las celebraciones navide\u00f1as.<\/p>\n<h2 data-start=\"1059\" data-end=\"1106\">Humor para visibilizar un problema cotidiano<\/h2>\n<p data-start=\"1108\" data-end=\"1513\">La campa\u00f1a se articula en torno a un <strong data-start=\"1145\" data-end=\"1174\">v\u00eddeo de tono humor\u00edstico<\/strong> que recrea la est\u00e9tica de las teletiendas y repasa algunos de los comentarios m\u00e1s inc\u00f3modos que suelen surgir en las comidas familiares, especialmente aquellos relacionados con el f\u00edsico, el estilo de vida o la situaci\u00f3n personal de los comensales. El mensaje es claro: lo que sobra en muchas ocasiones son esos comentarios, no la comida.<\/p>\n<p data-start=\"1515\" data-end=\"1800\">\u201cQuer\u00edamos contar que cualquier alimento dentro de nuestras tortillas est\u00e1 rico. Por eso, no se nos ocurre un mensaje mejor en estas fechas que invitar a la gente a reaprovechar sus elaboraciones navide\u00f1as con Mission\u201d, explica <strong data-start=\"1743\" data-end=\"1760\">Javier Ramiro<\/strong>, <em>brand manager<\/em> de <strong>Mission Foods Iberia.<\/strong><\/p>\n<p data-start=\"1802\" data-end=\"2127\">Desde el lado creativo, <strong data-start=\"1826\" data-end=\"1846\">Chiqui Palomares<\/strong>, director creativo ejecutivo de <strong>Manifiesto<\/strong>, apunta: \u201cCada Navidad, mi madre me dice \u2014injustamente\u2014 que estoy engordando, pero tambi\u00e9n que coma una tercera raci\u00f3n de cordero porque, si no, va a haber que tirarla. As\u00ed que esta vajilla es una soluci\u00f3n buen\u00edsima a los dos problemas\u201d.<\/p>\n<p data-start=\"2129\" data-end=\"2401\">En la misma l\u00ednea, <strong data-start=\"2148\" data-end=\"2183\">Guille S\u00e1nchez y Albert Alc\u00e1cer<\/strong>, directores creativos de Manifiesto, resumen el enfoque de la acci\u00f3n: \u201cCon esta campa\u00f1a acabamos con dos grandes problemas a los que los espa\u00f1oles nos enfrentamos en Navidad: el desperdicio de alimentos y los cu\u00f1aos\u201d.<\/p>\n<h2 data-start=\"2403\" data-end=\"2436\">Sorteo y despliegue multicanal<\/h2>\n<p data-start=\"2438\" data-end=\"2629\">\u201cLa Vajilla Antisobras\u201d podr\u00e1 conseguirse <strong data-start=\"2480\" data-end=\"2532\">mediante sorteo en las redes sociales de Mission<\/strong>. El premio incluye un <strong data-start=\"2555\" data-end=\"2587\">set exclusivo de tres platos<\/strong> junto a un <strong data-start=\"2599\" data-end=\"2628\">pack de tortillas Mission<\/strong>.<\/p>\n<p data-start=\"2631\" data-end=\"2907\">La campa\u00f1a se completa con un <strong data-start=\"2661\" data-end=\"2677\">spot digital<\/strong>, <strong data-start=\"2679\" data-end=\"2714\">tres v\u00eddeos para redes sociales<\/strong> \u2014en los que se proponen ideas para reaprovechar platos t\u00edpicos de Navidad\u2014 y una <strong data-start=\"2796\" data-end=\"2838\">campa\u00f1a de exterior y medios digitales<\/strong>, con la que Mission busca amplificar el mensaje durante las fiestas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan diversos estudios citados por la marca, en Navidad los espa\u00f1oles desperdician alrededor del 20% de la comida que compran.<\/p>\n","protected":false},"author":10966,"featured_media":232546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-232544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mission va contra el desperdicio alimentario en &#039;La Vajilla Antisobras&#039;<\/title>\n<meta name=\"description\" content=\"Seg\u00fan diversos estudios citados por la marca, en Navidad los espa\u00f1oles desperdician alrededor del 20% de la comida que compran.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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