{"id":232530,"date":"2025-12-22T10:16:36","date_gmt":"2025-12-22T09:16:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=232530"},"modified":"2025-12-22T14:09:34","modified_gmt":"2025-12-22T13:09:34","slug":"tous-perfumes-setas-sevilla-rosa-lanzamiento-kaos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232530","title":{"rendered":"Tous Perfumes viste de rosa las Setas de Sevilla\u00a0"},"content":{"rendered":"

Tous Perfumes ha presentado su nuevo perfume Kaos con una acci\u00f3n especial en el centro de Sevilla: la iluminaci\u00f3n de las Setas (Metropol Parasol), que por primera vez se han coloreado con el rosa ic\u00f3nico de la marca para acompa\u00f1ar el lanzamiento de la fragancia.<\/strong><\/p>\n

La activaci\u00f3n se desarrolla del 17 al 23 de diciembre<\/strong>, en horario de 18:30 a 00:00 horas. Seg\u00fan la compa\u00f1\u00eda, la instalaci\u00f3n se ti\u00f1e de rosa cada media hora, convirtiendo el monumento en un soporte de comunicaci\u00f3n de alto impacto durante la campa\u00f1a navide\u00f1a.<\/p>\n

Adem\u00e1s, durante el d\u00eda, el circuito de pantallas SkyLED de las Setas emite creatividades en rotaci\u00f3n vinculadas a la campa\u00f1a. Cada vez que la iluminaci\u00f3n cambia al rosa corporativo, se activa una pieza especial con el claim: \u201cSevilla celebra el KAOS perfecto. Merry Tous!\u201d.<\/p>\n

\"\"<\/p>\n

Experiencia olfativa\u00a0<\/strong><\/h3>\n

Como parte de la acci\u00f3n, Tous Perfumes cont\u00f3 con un espacio propio en el tradicional mercadillo navide\u00f1o de las Setas, donde los visitantes pudieron participar en una din\u00e1mica para descubrir las notas olfativas de Kaos<\/strong> y poner a prueba su capacidad para identificar los ingredientes reales del perfume.<\/p>\n

Bajo el nombre \u201cJuega con Kaos\u201d, la activaci\u00f3n planteaba un reto sensorial con ocho ingredientes sobre una mesa: cuatro pertenecientes a Kaos (melocot\u00f3n, lim\u00f3n, pera jugosa y rosa) y otros cuatro a\u00f1adidos para confundir (naranja, eucalipto, pimienta y canela). El objetivo era distinguir los componentes aut\u00e9nticos del perfume frente a los \u201cintrusos\u201d.<\/p>\n

En funci\u00f3n de la destreza, los participantes pod\u00edan conseguir premios como una pulsera perfumada exclusiva, un zumo inspirado en las principales notas arom\u00e1ticas de Kaos o una miniatura del nuevo perfume.<\/p>\n

La experiencia olfativa\u00a0 cont\u00f3 con la participaci\u00f3n de influencers y creadores de contenido, que visitaron la instalaci\u00f3n y compartieron la acci\u00f3n en redes sociales.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca ilumin\u00f3 por primera vez este icono de la ciudad y activ\u00f3 una experiencia olfativa en el mercadillo navide\u00f1o, con motivo del lanzamiento de su perfume Kaos.<\/p>\n","protected":false},"author":30,"featured_media":232532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2398,2227],"class_list":["post-232530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-eventos","tag-marketing"],"acf":[],"yoast_head":"\nTOUS Perfumes ti\u00f1e por primera vez de rosa las Setas de Sevilla<\/title>\n<meta name=\"description\" content=\"TOUS Perfumes presenta Kaos con una acci\u00f3n especial en las Setas de Sevilla: iluminaci\u00f3n rosa del 17 al 23 de diciembre y una experiencia olfativa en el mercadillo navide\u00f1o con premios.\" \/>\n<meta name=\"robots\" content=\"index, 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