{"id":232471,"date":"2025-12-19T13:00:48","date_gmt":"2025-12-19T12:00:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=232471"},"modified":"2025-12-19T14:24:21","modified_gmt":"2025-12-19T13:24:21","slug":"el-betis-felicita-la-navidad-recordando-que-la-magia-si-existe","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232471","title":{"rendered":"El Betis felicita la Navidad recordando que la magia s\u00ed existe"},"content":{"rendered":"<p><strong>Real Betis Balompi\u00e9 ha lanzado la campa\u00f1a \u2018La magia del Betis\u2019 con la que desea los aficionados una Feliz Navidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada por la agencia creativa El Ruso de Rocky, cuenta como pieza principal con un spot de televisi\u00f3n que muestra una de las conversaciones delicadas que aparecen en Navidad entre un padre y un hijo, en la que el primero afirma que la magia no existe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio termina con el ni\u00f1o, recordando a su progenitor que la magia s\u00ed que existe: la que genera los colores verdiblancos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA ver si los adultos se enteran de una vez\u2026 mientras exista el Betis, existir\u00e1 la magia. Viva el Betis manque todo\u201d, se\u00f1ala <strong>Lucas Paulino<\/strong>, director general creativo de <strong>El Ruso de Rocky.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dirigida por Marc Corominas y producida por Bambina, la pieza busca conectar con el legado emocional del beticismo desde una mirada familiar, cercana y actual, con un punto de humor propio del club.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se difundir\u00e1 en medios digitales y en las plataformas de redes sociales del club.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018La magia de la Navidad\u2019 ha sido el primer trabajo de El Ruso de Rocky como su agencia creativa. <\/p>\n","protected":false},"author":29,"featured_media":232472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-232471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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