{"id":232020,"date":"2025-12-11T14:21:05","date_gmt":"2025-12-11T13:21:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=232020"},"modified":"2025-12-12T14:35:30","modified_gmt":"2025-12-12T13:35:30","slug":"no-lays-no-game-fifa-2026-messi-alexia-putellas-beckham","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=232020","title":{"rendered":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham"},"content":{"rendered":"

En su cuarta edici\u00f3n y con su primera aparici\u00f3n vinculada a la Copa Mundial de la FIFA 2026, \u201cNo Lay\u2019s, No Game\u201d re\u00fane por primera vez a Alexia Putellas, Lionel Messi, Sir David Beckham y Thierry Henry. A ellos se suma el actor y c\u00f3mico Steve Carell, que entra en la campa\u00f1a como un aficionado ocasional al f\u00fatbol.<\/strong><\/p>\n

\u201cDesde los encuentros para ver los partidos en casa hasta la energ\u00eda electrizante de los estadios, Lay\u2019s se enorgullece de aportar sabor y comunidad<\/strong> a esos momentos compartidos tan importantes en la Copa Mundial de la FIFA 2026\u201d, ha explicado Jane Wakely<\/strong>, directora de marketing y consumidor y directora de crecimiento de la divisi\u00f3n de Alimentaci\u00f3n Internacional.<\/p>\n

Una \u201cfiesta\u201d para calentar motores<\/h2>\n

Como arranque de la campa\u00f1a, Lay\u2019s lanza su propia versi\u00f3n del \u201csorteo final\u201d en forma de videollamada<\/strong>, en la que cinco amigos intentan resolver el dilema previo a cada partido: qui\u00e9n organiza la reuni\u00f3n para ver el f\u00fatbol y qui\u00e9n lleva las Lay\u2019s<\/strong>. \u201cDespu\u00e9s de tantos a\u00f1os de colaboraci\u00f3n con Lay\u2019s, siempre es un placer formar parte de sus campa\u00f1as\u201d, se\u00f1ala Lionel Messi<\/strong>, que ha destacado que participar en este nuevo cap\u00edtulo \u201cha sido otra experiencia fant\u00e1stica\u201d.<\/p>\n

De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias<\/strong> para los aficionados, con el objetivo de convertir cada jornada de partido en un momento compartido.<\/p>\n

Activaciones y patrocinio global<\/h2>\n

Tras acciones en a\u00f1os previos \u2014desde llamadas a la puerta de los fans en 2023, experiencias en estadios en 2024 y activaciones en bares en 2025\u2014, Lay\u2019s prepara nuevas iniciativas para 2026 con sus \u201ciconos del f\u00fatbol\u201d, orientadas a crear experiencias \u201c\u00fanicas, sorprendentes e inolvidables\u201d.<\/p>\n

En este marco, Thierry Henry<\/strong> ha subrayado que el compromiso de Lay\u2019s con el f\u00fatbol \u201cva mucho m\u00e1s all\u00e1 de lo que ocurre en el campo\u201d y que se centra en crear experiencias que unen a los aficionados. Adem\u00e1s, como patrocinador oficial<\/strong> de la Copa Mundial de la FIFA 2026 <\/strong>y de la Copa Mundial Femenina de la FIFA 2027\u2122<\/strong>, Lay\u2019s, junto a otras marcas del grupo como Doritos, Cheetos y Ruffles<\/strong>, prev\u00e9 desplegar experiencias exclusivas, merchandising y activaciones<\/strong> para consumidores a escala global.<\/p>\n

Lay\u2019s RePlay: iniciativa social vinculada al f\u00fatbol<\/h2>\n

M\u00e1s all\u00e1 del entretenimiento, la marca mantiene su iniciativa social Lay\u2019s RePlay<\/strong>, creada junto a Common Goal<\/strong> en 2021, con la que transforma bolsas usadas de Lay\u2019s en campos de f\u00fatbol sostenibles<\/strong> y espacios comunitarios para facilitar el acceso al deporte en zonas vulnerables.<\/p>\n

Hasta la fecha, Lay\u2019s RePlay ha inaugurado 12 campos en 11 pa\u00edses<\/strong>, incluido uno en Bilbao (Errekalde)<\/strong>, y ha ofrecido m\u00e1s de 20.000 horas<\/strong> de contenidos educativos sobre f\u00fatbol, posibilitando m\u00e1s de 860.000 sesiones de juego<\/strong>. En 2026, Lay\u2019s prev\u00e9 conectar los campos Lay\u2019s RePlay de todo el mundo en un programa especial que incluir\u00e1 una oportunidad para los fans, que se anunciar\u00e1 pr\u00f3ximamente.<\/p>\n","protected":false},"excerpt":{"rendered":"

De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.<\/p>\n","protected":false},"author":10966,"featured_media":232022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,6109,2341],"class_list":["post-232020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-patrocinio-deportivo","tag-publicidad"],"acf":[],"yoast_head":"\n\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham<\/title>\n<meta name=\"description\" content=\"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=232020\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham\" \/>\n<meta property=\"og:description\" content=\"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=232020\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T13:21:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham\",\"datePublished\":\"2025-12-11T13:21:05+00:00\",\"dateModified\":\"2025-12-12T13:35:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020\"},\"wordCount\":530,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lays-1.jpg\",\"keywords\":[\"marketing\",\"patrocinio deportivo\",\"publicidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=232020\",\"name\":\"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lays-1.jpg\",\"datePublished\":\"2025-12-11T13:21:05+00:00\",\"dateModified\":\"2025-12-12T13:35:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=232020\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lays-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Lays-1.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Lay\u2019s lanza su propia versi\u00f3n del \u201csorteo final\u201d en forma de videollamada, en la que cinco amigos intentan resolver el dilema previo a cada partido.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=232020#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham","description":"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=232020","og_locale":"es_ES","og_type":"article","og_title":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham","og_description":"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.","og_url":"https:\/\/ipmark.com\/?p=232020","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-12-11T13:21:05+00:00","article_modified_time":"2025-12-12T13:35:30+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=232020#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=232020"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham","datePublished":"2025-12-11T13:21:05+00:00","dateModified":"2025-12-12T13:35:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=232020"},"wordCount":530,"image":{"@id":"https:\/\/ipmark.com\/?p=232020#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg","keywords":["marketing","patrocinio deportivo","publicidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=232020","url":"https:\/\/ipmark.com\/?p=232020","name":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=232020#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=232020#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg","datePublished":"2025-12-11T13:21:05+00:00","dateModified":"2025-12-12T13:35:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"De cara a la Copa Mundial de la FIFA 2026, la marca avanzar\u00e1 nuevas sorpresas, activaciones globales y experiencias para los aficionados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=232020#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=232020"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=232020#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Lays-1.jpg","width":1140,"height":635,"caption":"Lay\u2019s lanza su propia versi\u00f3n del \u201csorteo final\u201d en forma de videollamada, en la que cinco amigos intentan resolver el dilema previo a cada partido."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=232020#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"\u201cNo Lay\u2019s, No Game\u201d pone rumbo al Mundial FIFA 2026 con Messi, Alexia Putellas y Beckham"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=232020"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232020\/revisions"}],"predecessor-version":[{"id":232023,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/232020\/revisions\/232023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/232022"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=232020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=232020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=232020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}