{"id":231923,"date":"2025-12-11T15:03:18","date_gmt":"2025-12-11T14:03:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=231923"},"modified":"2025-12-11T15:04:57","modified_gmt":"2025-12-11T14:04:57","slug":"jakala-se-convierte-en-partner-certificado-de-adobe-journey-optimizer","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231923","title":{"rendered":"Jakala se convierte en partner certificado de Adobe Journey Optimizer"},"content":{"rendered":"<p>Con esta especializaci\u00f3n, Jakala demuestra sus capacidades avanzadas en la orquestaci\u00f3n de <em>customer journeys<\/em> personalizados y en tiempo real sobre Adobe Experience Platform (AEP). Adem\u00e1s, se convierte en <strong>una de las dos \u00fanicas empresas en la regi\u00f3n EMEA que cuentan con esta acreditaci\u00f3n<\/strong>, lo que refuerza su papel como referente en la gesti\u00f3n de experiencias omnicanal basadas en datos.<\/p>\n<p>\u201cEl logro refleja la excelencia de nuestros equipos y nuestra fuerte apuesta por Adobe Experience Platform como un componente clave de nuestra oferta global\u201d, ha se\u00f1alado <strong>Mat\u00edas Acosta, <em>head <\/em>del Adobe Global Hub en Jakala<\/strong>.<\/p>\n<h3><strong>Un enfoque integral y en tiempo real<\/strong><\/h3>\n<p>Adobe Journey Optimizer permite a las marcas gestionar y activar recorridos de cliente desde una \u00fanica interfaz, facilitando interacciones personalizadas basadas en datos de comportamiento tanto online como offline. <strong>La plataforma impulsa experiencias multicanal, elimina silos operativos mediante integraciones empresariales y mejora m\u00e9tricas clave como la conversi\u00f3n, la retenci\u00f3n y el valor de vida del cliente<\/strong>.<\/p>\n<p>La especializaci\u00f3n obtenida por Jakala valida su experiencia <em>end-to-end<\/em> en todo el ciclo de entrega de proyectos: desde el dise\u00f1o de arquitecturas sobre AEP, pasando por el modelado de datos e identidad, hasta la activaci\u00f3n multicanal y el gobierno operativo.<\/p>\n<h3><strong>Reconocimiento y expansi\u00f3n internacional<\/strong><\/h3>\n<p>Kyle Ellis, vicepresidente global del programa de partners de Adobe, ha destacado la evoluci\u00f3n de Jakala en el desarrollo de soluciones sobre Experience Platform y la creaci\u00f3n de un Centro de Excelencia (COE) dedicado a Adobe Digital Experience en Europa. Asimismo, la compa\u00f1\u00eda ha lanzado JLAB, un laboratorio tecnol\u00f3gico para demostraciones y colaboraci\u00f3n con clientes.<\/p>\n<p>Esta nueva certificaci\u00f3n refuerza la capacidad de Jakala para ayudar a marcas de sectores como retail, finanzas, telecomunicaciones o viajes a activar experiencias de cliente conectadas, personalizadas y medibles en todos los puntos de contacto.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"poiY6YwVp1\"><p><a href=\"https:\/\/ipmark.com\/un-nuevo-paradigma-en-la-experiencia-digital-del-cliente\/\">Del SEO al GEO: la IA abre un nuevo paradigma en la experiencia digital del cliente<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abDel SEO al GEO: la IA abre un nuevo paradigma en la experiencia digital del cliente\u00bb \u2014 IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" src=\"https:\/\/ipmark.com\/un-nuevo-paradigma-en-la-experiencia-digital-del-cliente\/embed\/#?secret=lxQAAy05eo#?secret=poiY6YwVp1\" data-secret=\"poiY6YwVp1\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multinacional Jakala ha obtenido la certificaci\u00f3n de Adobe Journey Optimizer (AJO), consolid\u00e1ndose como una de las pocas empresas a nivel mundial \u2014y la \u00fanica en Italia\u2014 en lograr esta especializaci\u00f3n. Este reconocimiento se suma a la certificaci\u00f3n en Adobe Commerce obtenida por la compa\u00f1\u00eda en 2025 y reafirma su posici\u00f3n como partner estrat\u00e9gico global en soluciones de experiencia digital.<\/p>\n","protected":false},"author":14,"featured_media":231924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-231923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jakala se convierte en partner certificado de Adobe Journey Optimizer - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=231923\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakala se convierte en partner certificado de Adobe Journey Optimizer - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La multinacional Jakala ha obtenido la certificaci\u00f3n de Adobe Journey Optimizer (AJO), consolid\u00e1ndose como una de las pocas empresas a nivel mundial \u2014y la \u00fanica en Italia\u2014 en lograr esta especializaci\u00f3n. Este reconocimiento se suma a la certificaci\u00f3n en Adobe Commerce obtenida por la compa\u00f1\u00eda en 2025 y reafirma su posici\u00f3n como partner estrat\u00e9gico global en soluciones de experiencia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=231923\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T14:03:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:04:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Adobe-AJO-specialization-Horizontal-V2-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231923#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231923\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Jakala se convierte en partner certificado de Adobe Journey Optimizer\",\"datePublished\":\"2025-12-11T14:03:18+00:00\",\"dateModified\":\"2025-12-11T14:04:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231923\"},\"wordCount\":327,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231923#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Adobe-AJO-specialization-Horizontal-V2-1-1.png\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231923\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=231923\",\"name\":\"Jakala se convierte en partner certificado de Adobe Journey Optimizer - 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