{"id":231913,"date":"2025-12-11T14:53:54","date_gmt":"2025-12-11T13:53:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=231913"},"modified":"2025-12-11T17:14:05","modified_gmt":"2025-12-11T16:14:05","slug":"cabify-barcelona-campana-masificacion-turistica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231913","title":{"rendered":"Cabify refuerza su posicionamiento en Barcelona con una campa\u00f1a contra la masificaci\u00f3n tur\u00edstica"},"content":{"rendered":"<p><strong>Cabify ha lanzado <em>Cabify \ud83d\udc9c Barcelona<\/em>, una campa\u00f1a que va m\u00e1s all\u00e1 del formato publicitario cl\u00e1sico para convertirse en un posicionamiento de marca permanente con la ciudad, con el objetivo declarado de hacer de Barcelona \u201cun mejor lugar para vivir\u201d frente al turismo masivo.<\/strong><\/p>\n<p>Bajo mensajes como \u201cEl Tibidabo es un parque de atracciones. Barcelona, no\u201d o \u201cEl todo incluido no incluye Barcelona\u201d, la compa\u00f1\u00eda de movilidad pone <strong>el foco en la problem\u00e1tica actual de la masificaci\u00f3n tur\u00edstica<\/strong>, que, seg\u00fan detalla, est\u00e1 afectando directamente a la calidad de vida de los habitantes de Barcelona. <strong>El aumento de visitantes est\u00e1 generando presiones sobre servicios b\u00e1sicos<\/strong> como la vivienda, la limpieza, los ruidos o los residuos, y tambi\u00e9n sobre la movilidad urbana, con consecuencias como mayores tiempos de espera, menos oferta y una mayor sensaci\u00f3n de masificaci\u00f3n, explica la marca en la presentaci\u00f3n de la campa\u00f1a.<\/p>\n<p>La campa\u00f1a, desarrollada por la agencia <strong>Jellyfish<\/strong>, est\u00e1 pensada para que est\u00e9 presente en un <strong>mix de medios<\/strong>, en distintos formatos y soportes a lo largo del tiempo: publicidad exterior, con una lona instalada en la <strong>plaza Portal de la Pau<\/strong> y carteler\u00eda por las calles de la ciudad, publicidad tradicional, acciones en digital, dise\u00f1os especiales en los veh\u00edculos de la plataforma, as\u00ed como la creaci\u00f3n de una categor\u00eda exclusiva dentro de la app. Este proyecto se ir\u00e1 activando progresivamente a trav\u00e9s de acciones en la ciudad,<strong> de forma nativa en la app y a trav\u00e9s de Cabify Ads.<\/strong><\/p>\n<h3><strong>Nueva categor\u00eda<\/strong><\/h3>\n<p>En paralelo al despliegue de medios, la compa\u00f1\u00eda ha puesto en marcha una medida permanente orientada a las personas que viven o trabajan en la ciudad: la categor\u00eda Cabify \ud83d\udc9c Barcelona.<\/p>\n<p>Esta categor\u00eda nace, seg\u00fan explica la marca, como respuesta al contexto de masificaci\u00f3n tur\u00edstica, con la intenci\u00f3n de \u201chacer m\u00e1s f\u00e1cil y asequible la movilidad de las personas que hacen de la ciudad su casa\u201d y evitar que se vean afectadas por el encarecimiento asociado a este tipo de turismo.<\/p>\n<p>Estar\u00e1 activa para todos aquellos usuarios que tengan guardadas en favoritos las<strong> direcciones de \u201cCasa\u201d y\/o \u201cTrabajo\u201d<\/strong>, que podr\u00e1n acceder a precios reducidos en sus viajes. Adem\u00e1s, los nuevos usuarios que se descarguen la aplicaci\u00f3n disfrutar\u00e1n de su primer viaje en la ciudad a un precio fijo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a incluye una nueva categor\u00eda fija en la app, \u2018Cabify \ud83d\udc9c Barcelona\u2019, con precios reducidos.<\/p>\n","protected":false},"author":30,"featured_media":231918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-231913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cabify \ud83d\udc9c Barcelona: campa\u00f1a contra la masificaci\u00f3n tur\u00edstica<\/title>\n<meta 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