{"id":231822,"date":"2025-12-10T14:19:12","date_gmt":"2025-12-10T13:19:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=231822"},"modified":"2025-12-10T17:15:04","modified_gmt":"2025-12-10T16:15:04","slug":"amazon-ads-lanza-anuncios-interactivos-para-las-audiencias-de-la-nba","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231822","title":{"rendered":"Amazon Ads lanza anuncios interactivos para las audiencias de la NBA"},"content":{"rendered":"<p><strong>Poco tiempo despu\u00e9s de haber inaugurado la retransmisi\u00f3n en directo de varios partidos de la NBA en Espa\u00f1a a trav\u00e9s de Prime Video, Amazon Ads ha anunciado el lanzamiento de nuevos formatos publicitarios interactivos que permitir\u00e1n a los anunciantes alcanzar a estas audiencias.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado<strong> Iv\u00e1n Lozano<\/strong>, responsable de ventas publicitarias de <strong>Amazon Ads en Espa\u00f1a<\/strong>, el deporte es uno de los mejores momentos de conexi\u00f3n para las marcas. \u201cA medida que Prime Video ampl\u00ede su cat\u00e1logo de deportes de primer nivel en directo, nuestra combinaci\u00f3n de experiencia en producci\u00f3n y tecnolog\u00eda publicitaria est\u00e1 redefiniendo c\u00f3mo los anunciantes pueden aprovechar este entorno en plena evoluci\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las novedades, citan el formato<strong> Interactive Video Ads<\/strong>, que permite a la audiencia seleccionar desde el mando a distancia opciones como \u2018A\u00f1adir a la cesta\u2019 o \u2018Recibir un email\u2019. Al hacerlo, el usuario recibe una notificaci\u00f3n push o un correo electr\u00f3nico con enlaces directos a productos o tiendas de marca en Amazon.es, sin necesidad de abandonar la retransmisi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan desde la compa\u00f1\u00eda estadounidense, este formato ha podido generar hasta un 27% m\u00e1s de visitas a p\u00e1ginas de producto y hasta un 28% m\u00e1s de compras en comparaci\u00f3n con otros anuncios no interactivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se suma <strong>Audience Based Creatives<\/strong>, donde Amazon aprovecha insights de sus audiencias para adaptar el mensaje creativo a segmentos de p\u00fablico espec\u00edficos a partir de se\u00f1ales geogr\u00e1ficas, demogr\u00e1ficas y de comportamiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de estos formatos, pone a disposici\u00f3n de marcas y agencias<strong> soluciones de medici\u00f3n de terceros<\/strong> como las encuestas de marca de Dynata; los estudios de atenci\u00f3n de Lumen; los an\u00e1lisis de alcance y frecuencia de Audience Project; o las evaluaciones de sentimiento creativo de Latitude, as\u00ed como las desarrolladas por la propia tecnol\u00f3gica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pasado 24 de octubre Amazon Prime Video ofreci\u00f3 el primer partido de la NBA de los 87 m\u00ednimos que retransmitir\u00e1 durante la temporada 2025-2026, correspondientes a la temporada regular, varios de los Emirates NBA Cup y los playoffs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ofrece a los anunciantes nuevas formas de alcanzar al p\u00fablico que consume los partidos de la NBA que retransmite Prime Video desde finales de octubre. <\/p>\n","protected":false},"author":29,"featured_media":231831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-231822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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