{"id":231818,"date":"2025-12-10T14:24:42","date_gmt":"2025-12-10T13:24:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=231818"},"modified":"2025-12-10T17:09:59","modified_gmt":"2025-12-10T16:09:59","slug":"cadena-ser-lidera-la-radio-generalista-con-489-millones-de-oyentes-diarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231818","title":{"rendered":"Cadena SER lidera la radio generalista con 4,89 millones de oyentes diarios"},"content":{"rendered":"<p data-start=\"128\" data-end=\"565\"><strong>La tercera ola del EGM de 2025 mantiene a la Cadena SER en cabeza de la radio generalista. La emisora alcanza 4.892.000 oyentes de lunes a viernes, lo que supone un incremento de 241.000 seguidores respecto a la ola anterior. <\/strong><\/p>\n<p data-start=\"128\" data-end=\"565\">En segunda posici\u00f3n se sit\u00faa la <strong>COPE<\/strong>, con 3.545.000 oyentes, tras perder 268.000, mientras que <strong>Onda Cero<\/strong> ocupa el tercer puesto con 2.283.000 oyentes y una evoluci\u00f3n al alza de 52.000. En radio tem\u00e1tica, <strong>LOS40 conserva el primer lugar con 2.854.000 oyentes<\/strong> de lunes a viernes, aunque con un ligero retroceso de 25.000.<\/p>\n<p data-start=\"128\" data-end=\"565\"><strong>Cadena 100 se consolida como segunda opci\u00f3n con 1.849.000 oyentes<\/strong> y un avance de 110.000, mientras que Cadena Dial desciende hasta 1.472.000 al registrar una ca\u00edda de 190.000. Entre las subidas m\u00e1s relevantes figura Radio Marca, que suma 114.000 oyentes hasta situarse en 620.000. Radio 3 alcanza 413.000 oyentes, con una mejora de 28.000.<\/p>\n<p data-start=\"1042\" data-end=\"1344\">Por programas en d\u00edas laborables, <strong>\u2018Hoy por hoy\u2019 (SER) lidera con 3.405.000 oyentes diarios.<\/strong> Le siguen <strong>\u2018Herrera en COPE\u2019, con 2.540.000, y \u2018M\u00e1s de uno\u2019<\/strong> (Onda Cero), con 1.736.000. En el apartado tem\u00e1tico, \u2018Anda ya\u2019 (LOS40) aparece como el espacio m\u00e1s escuchado de lunes a viernes, con 1.686.000 oyentes.<\/p>\n<p data-start=\"1346\" data-end=\"1782\">La programaci\u00f3n del fin de semana vuelve a estar marcada por el tir\u00f3n del deporte. \u2018Tiempo de juego\u2019 (COPE) se mantiene como el programa con mayor audiencia tanto el s\u00e1bado como el domingo: la edici\u00f3n dominical re\u00fane 2.121.000 oyentes y la del s\u00e1bado, 2.091.000. En la SER, <strong>\u2018A vivir que son dos d\u00edas\u2019 ronda los dos millones de seguidores en ambas jornadas<\/strong>, mientras que \u2018Carrusel deportivo\u2019 se mueve entre 1.878.000 y 1.999.000 oyentes.<\/p>\n<p data-start=\"1784\" data-end=\"2150\">En conjunto, el consumo total de radio (lunes a domingo) se sit\u00faa en 23.417.000 oyentes diarios, una ligera bajada de 31.000 respecto a la segunda ola. <strong>La radio generalista sube hasta 13.331.000 oyentes al d\u00eda, mientras la tem\u00e1tica desciende a 13.333.000.<\/strong> El tiempo medio de escucha queda en 90 minutos por persona y d\u00eda, un minuto menos que en la medici\u00f3n anterior.<\/p>\n<p data-start=\"2152\" data-end=\"2508\">El perfil global de la audiencia mantiene una ligera mayor\u00eda masculina: 53% hombres y 47% mujeres. <strong>En radios generalistas, los hombres representan el 58% de oyentes<\/strong>, mientras que en tem\u00e1ticas la distribuci\u00f3n es equilibrada. Por edades, la escucha se concentra especialmente entre los 35 y los 54 a\u00f1os, que re\u00fanen los porcentajes m\u00e1s altos en ambos tipos de radio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En segunda posici\u00f3n se sit\u00faa la COPE, con 3.545.000 oyentes, tras perder 268.000, mientras que Onda Cero ocupa el tercer puesto con 2.283.000 oyentes.<\/p>\n","protected":false},"author":10966,"featured_media":231833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34],"class_list":["post-231818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadena SER lidera la radio con 4,89 millones de oyentes diarios<\/title>\n<meta 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