{"id":231788,"date":"2025-12-10T12:47:06","date_gmt":"2025-12-10T11:47:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=231788"},"modified":"2025-12-10T17:16:13","modified_gmt":"2025-12-10T16:16:13","slug":"beatriz-faustino-deja-direccion-marketing-carrefour-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=231788","title":{"rendered":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a"},"content":{"rendered":"<p data-start=\"147\" data-end=\"582\"><strong>Beatriz Faustino, directora de marketing\u00a0 de Carrefour Espa\u00f1a desde 2021, sale de la compa\u00f1\u00eda para emprender nuevos retos profesionales tras cuatro a\u00f1os al frente, seg\u00fan fuentes consultadas por IPMARK.<\/strong><\/p>\n<p data-start=\"147\" data-end=\"582\">Faustino, qui\u00e9n ha liderado la transformaci\u00f3n de la marca, con un papel central en la digitalizaci\u00f3n de la experiencia omnicanal y en la renovaci\u00f3n de la comunicaci\u00f3n comercial de la cadena,\u00a0a\u00fan no ha concedido declaraciones sobre su nueva etapa profesional, y por el momento, <strong>Carrefour tampoco ha comunicado qui\u00e9n asumir\u00e1 la direcci\u00f3n de marketing de la compa\u00f1\u00eda.\u00a0<\/strong><\/p>\n<h2 data-start=\"147\" data-end=\"582\">Recorrido en Carrefour<\/h2>\n<p data-start=\"584\" data-end=\"1339\">\u00a0Bajo su cargo como directora de marketing,<strong> Carrefour impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour<\/strong>, que la compa\u00f1\u00eda sit\u00faa como eje de su relaci\u00f3n con el cliente y del avance del modelo omnicanal. En paralelo, el \u00e1rea de marketing<strong> reforz\u00f3 la propuesta de valor vinculada al ahorro y al consumo en el hogar<\/strong>, con campa\u00f1as que actualizaron el tono de marca.<\/p>\n<p data-start=\"584\" data-end=\"1339\">Entre ellas destaca <strong>\u201cCarre-Carrefour\u201d<\/strong>, presentada por la empresa como una acci\u00f3n de gran alcance que conect\u00f3 con el p\u00fablico general y se integr\u00f3 en la comunicaci\u00f3n cotidiana de la ense\u00f1a. Adem\u00e1s, durante este per\u00edodo con <strong>Beatriz Faustino<\/strong> como directora de marketing, Carrefour trabaj\u00f3 en consolidar su prop\u00f3sito en torno a<strong> una alimentaci\u00f3n de calidad, saludable y accesible<\/strong>, integr\u00e1ndolo en la estrategia de marca y en su narrativa comercial.<\/p>\n<h2 data-start=\"584\" data-end=\"1339\">Trayectoria profesional<\/h2>\n<p data-start=\"1341\" data-end=\"2246\">Con m\u00e1s de 20 a\u00f1os de trayectoria en comunicaci\u00f3n y marketing, Faustino desarroll\u00f3 su carrera en compa\u00f1\u00edas de distintos sectores. Inici\u00f3 su recorrido profesional en <strong>Imaginarium<\/strong> (1995-1997) y posteriormente pas\u00f3 por <strong>Sodexo Servicios de Beneficios e Incentivos<\/strong> (1998-2000). En 2001 asumi\u00f3 responsabilidades en<strong> SAS<\/strong> como marketing manager para Espa\u00f1a, Portugal y Sudam\u00e9rica, antes de incorporarse a<strong> Burger King Espa\u00f1a<\/strong>, donde fue marketing manager entre 2001 y 2005.<\/p>\n<p data-start=\"1341\" data-end=\"2246\">M\u00e1s tarde ejerci\u00f3 como marketing director en<strong> Swatch<\/strong> (2005-2007) y se incorpor\u00f3 a <strong>McDonald\u2019s<\/strong>, <strong>compa\u00f1\u00eda en la que trabaj\u00f3 cerca de 13 a\u00f1os<\/strong> ocupando distintos puestos directivos, entre ellos directora adjunta de marketing, directora de marketing y comunicaci\u00f3n y directora digital y medios. En 2020 regres\u00f3 a Burger King como directora de marketing para Espa\u00f1a y Portugal, cargo que desempe\u00f1\u00f3 hasta su llegada a Carrefour en octubre de 2021.<\/p>\n<p data-start=\"2248\" data-end=\"2840\">Desde su incorporaci\u00f3n a la cadena de distribuci\u00f3n, su trabajo ha recibido varios reconocimientos sectoriales. Entre ellos figuran el premio <a href=\"https:\/\/ipmark.com\/informes\/top-20-cmos-2022\/#bloque-6\">Top 20 CMO de IPMARK<\/a> (2022), un oro a la eficacia por mejor campa\u00f1a de producto\/servicio (2023), el premio L\u00edder marketing de Women in Retail (2023), el premio a la mejor app de la Asociaci\u00f3n Espa\u00f1ola del Retail (2023), su inclusi\u00f3n en<strong> el Top 100 Mujeres de los Premios Vega \u2013 Estrellas del Retail (2024)<\/strong> y un bronce a la eficacia en construcci\u00f3n de comunidad y audiencia propia (2024). Adem\u00e1s, ha formado parte de jurados como los <strong>Premios Ondas 2025.<\/strong><\/p>\n<p data-start=\"2842\" data-end=\"2939\">\n","protected":false},"excerpt":{"rendered":"<p>En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.<\/p>\n","protected":false},"author":10966,"featured_media":231803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2464,2227],"class_list":["post-231788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-comunicacion","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=231788\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=231788\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T11:47:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T16:16:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a\",\"datePublished\":\"2025-12-10T11:47:06+00:00\",\"dateModified\":\"2025-12-10T16:16:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788\"},\"wordCount\":505,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Beatriz-Faustino-.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"marketing\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=231788\",\"name\":\"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Beatriz-Faustino-.jpg\",\"datePublished\":\"2025-12-10T11:47:06+00:00\",\"dateModified\":\"2025-12-10T16:16:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=231788\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Beatriz-Faustino-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Beatriz-Faustino-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Beatriz Faustino ha liderado la transformaci\u00f3n de Carrefour, con un papel central en la digitalizaci\u00f3n de la experiencia omnicanal.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=231788#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a","description":"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=231788","og_locale":"es_ES","og_type":"article","og_title":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a","og_description":"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.","og_url":"https:\/\/ipmark.com\/?p=231788","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-12-10T11:47:06+00:00","article_modified_time":"2025-12-10T16:16:13+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=231788#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=231788"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a","datePublished":"2025-12-10T11:47:06+00:00","dateModified":"2025-12-10T16:16:13+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=231788"},"wordCount":505,"image":{"@id":"https:\/\/ipmark.com\/?p=231788#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg","keywords":["comunicaci\u00f3n","marketing"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=231788","url":"https:\/\/ipmark.com\/?p=231788","name":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=231788#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=231788#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg","datePublished":"2025-12-10T11:47:06+00:00","dateModified":"2025-12-10T16:16:13+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"En sus cuatro a\u00f1os al frente, la cadena de supermercados impuls\u00f3 el desarrollo de herramientas digitales clave como la app Mi Carrefour como eje de la omnicanalidad.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=231788#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=231788"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=231788#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Beatriz-Faustino-.jpg","width":1140,"height":635,"caption":"Beatriz Faustino ha liderado la transformaci\u00f3n de Carrefour, con un papel central en la digitalizaci\u00f3n de la experiencia omnicanal."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=231788#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Beatriz Faustino deja la direcci\u00f3n de marketing de Carrefour Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/231788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=231788"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/231788\/revisions"}],"predecessor-version":[{"id":231844,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/231788\/revisions\/231844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/231803"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=231788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=231788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=231788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}